Academician/Research Scholar The University of Hong Kong, Hong Kong 

Congratulations, Dr Liu Zhao, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Liu Zhao, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar The University of Hong Kong, Hong Kong. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Professional Experience:

• 2017 – Current: FHNW School of Business, Lecturer of Digital Marketing & Communication
• 2015 – 2017: Rackspace, Zürich, International Marketing D-A-CH
• 2011 – 2015: itsystems AG, Basel, Marketing and Communication
• 2008: Aktuell Asia, Bangkok, Contributing Editor (part-time)
• 2007 – 2012: University of Cologne, Research Project (part-time)

Education:

• 2020 – Current: PhD in Examining the Strategic Use and Effectiveness of various Social Media Platforms by Swiss Political Parties in the 2019 General Elections, University of Zürich, IKMZ
• 2016: MAS Online Marketing Management, FHNW, Olten
• 2014: CAS Online and Mobile Marketing Communication, FHNW, Olten
• 2012: CAS Social Media, Conversation Management & Web Analytics, FHNW, Basel
• 2009: Scholarship, Hertz Foundation, University of Cologne
• 2008: Scholarship, Kölner Gymnasial- und Stiftungsfonds, University of Cologne
• 2007 – 2008: Scholarship, Graduate School 516 (DFG), University of Erlangen/Nürnberg
• 2006: Magister Artium in Art History & Archaeology, University of Cologne

Research Projects:

• 2021: COVID-19 Vaccination in Switzerland: Information and Disinformation in Social Media, Federal Office of Public Health
• 2021: User Needs in the ‘Future Warning System’ Project, MeteoSwiss
• 2020: Method development for social media monitoring and analysis (Teaching fund FHNW – application scenarios for marketing and communication)
• 2020: Social Media and Reputation Management (social media analytics, Social Bots), Innosuisse
• 2020 – Current: PhD in Examining the Strategic Use and Effectiveness of various Social Media Platforms by Swiss Political Parties in the 2019 General Elections, University of Zürich, IKMZ
• 2019: Up2gether! – Initiating digital transformation in micro and small social organizations, FHNW Foundation
• 2017: Campaign evaluation, SENS Foundation, Zürich

Selected Publications:

1. Verhoeven, M., Zachlod, C. & Schibli, O. (im Druck). Dissemination in Social Media and Blogs of Public Health Information and Misinformation on Covid-19 Containment in Switzerland.
2. Peter, M.K., Rozumowski, A., Zachlod, C. et al. (2023). Digitales Content Marketing und Branding. Studienresultate von Schweizer Konsumentinnen und Konsumenten 2023. www.content-brand-studie-schweiz.ch
3. Heuss S.C., Zachlod, C. & Miller, B.T. (2023). ‘Social’ media? How Swiss hospitals used social media platforms during the early months of the COVID-19 pandemic crisis. Public Health, 219, 53-60. https://doi.org/10.1016/j.puhe.2023.03.019
4. Peter, M.K., Neher, A. & Zachlod, C. (2023). Social Commerce – When Social Media Meets E-commerce: A Swiss Consumer Study. In: Reis, J.L., Peter, M.K., Varela González, J.A., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, 337. Springer, Singapore. https://doi.org/10.1007/978-981-19-9099-1_42
5. Marc K. Peter, André Niedermann, Cécile Zachlod, et al. (2022). Social Commerce Schweiz 2022. Social Media und ECommerce in der Schweizer Bevölkerung. www.social-commerce-schweiz.ch
6. Zachlod, C., Samuel, O., Ochsner, A. & Werthmüller, S. (2022). Analytics of Social Media Data – State of Characteristics and Application. Journal of Business Research, 144, 1064-1076. https://doi.org/10.1016/j.jbusres.2022.02.016
7. Zachlod, C. & Peter, M.K. (2021). The Social Media Monitoring Process and its Role in Social Media Strategy Development. In: Martínez-López, F. & D’Alessandro, S. (Hrsg.), Advances in Digital Marketing & eCommerce. Second International Conference, Springer International Publishing. https://doi.org/10.1007/978-3-030-76520-0_16
8. Göldi, S, & Zachlod, C. (2020). Multimodale Schreibkompetenz beim Schreiben für die Suchmaschine. In A. Aebi, S. Göldi, & M. Weder (Hrsg.), Schrift – Bild – Ton. Einblicke in Theorie und Praxis der Multimodalität des Schreibens. Bern: hep-Verlag, S. 175-197.
9. Dalla Vecchia, M., Vogel, T. & Zachlod, C. (2020). Social Media. In M. Peter & A. Niedermann (Hrsg.), Digitales Marketing für KMU. Wie Unternehmen sich digital vermarkten und kommunizieren. Zürich: Ringier.
10. Griesser, S. & Zachlod, C. (2020). Search Engine Optimisation (SEO). In M. Peter & A. Niedermann (Hrsg.), Digitales Marketing für KMU. Wie Unternehmen sich digital vermarkten und kommunizieren. Zürich: Ringier.