| Assoc Prof Dr | ZULHAMRI | ABDULLAH | Universiti Putra Malaysia | Malaysia | Social Media and Digital Marketing Strategy | Corporate communication | Best Researcher Award |
| Assoc Prof Dr | Zulfiqar Ahmad | Rehan | Sultan qaboos University | Oman | Analytics and Reporting | Industrial research | Best Researcher Award |
| Mr | Zonghan | Gan | University of Glasgow | United Kingdom | Analytics and Reporting | medical data analysis | Best Researcher Award |
| Assist Prof Dr | Zila Özlem | KIRBAŞ | Bayburt University | Turkey | Introduction to Social Media and Digital Marketing | Publication-based awards | Best Researcher Award |
| Mr | Zhenghao | Tong | Department of Clothing & Textiles at Yonsei University | South Korea | Social Media Platforms and Their Features | Consumer behavior | Best Researcher Award |
| Prof | Zhao | Longshan | Shenyang Pharmaceutical University | China | Analytics and Reporting | Biosensing technology | Best Researcher Award |
| Assist Prof Dr | Zaynab | Radi Abaas | University of Baghdad | Iraq | Introduction to Social Media and Digital Marketing | Sustainability | Women Researcher Award |
| Prof Dr | Yvonne | Kuipers | Edinburgh Napier University | United Kingdom | Content Creation and Curation | Interactive tailored web-based health intervention | Women Researcher Award |
| Dr | Yuxi | Qin | Nanjing University of Posts and Telecommunications | China | Web Analytics and Metrics | Wireless sensing | Digital Marketing Research Impact Award |
| Prof Dr | Yuriy | Sirenko | NSC MD Strazhesko Institute of Cardiology, Clinical and Regenerative Medicine | Ukraine | Introduction to Social Media and Digital Marketing | Medicine, Cardiology | Best Researcher Award |
| Dr | Yuanyuan | Tian | Nanyang Technological University | Singapore | Social Media and Digital Marketing Strategy | Social Media and Digital Marketing Strategy | Best Researcher Award |
| Prof | Yu | Pan | Shanghai International Studies University | China | Mobile Marketing | Information systems and digital marketing | Best Researcher Award |
| Assoc Prof Dr | Yousef | Estaremi | Golestan University | Iran | Introduction to Social Media and Digital Marketing | Researcher in Mathematics-Operator algebras | Best Researcher Award |
| Mr | Young | Kwon | University of Cambridge | United Kingdom | Web Analytics and Metrics | Lifelong learning and ubiquitous computing | Young Scientist Award |
| Prof Dr | Youness | MADANI | Sultan Moulay Slimane | Morocco | Social Media and Digital Marketing Strategy | Sentiment Analysis and DataScience | Best Researcher Award |
| Prof Dr | Youcef | CHENNAOUI | EPAU: Ecole Polytechnique d'Architecture et d'Urbanisme, Alger | Algeria | Analytics and Reporting | Art and humanities / Archeology / archeometry/ photogrammetry. | Excellence in Research |
| Mr | Yoshiaki | Kimoto | Digestive Diseases Center, Showa University Koto Toyosu Hospital, Tokyo, Japan | Japan | Future Trends in Social Media and Digital Marketing | Endoscopy | Best Researcher Award |
| Dr | Yolanda | Castro | Instituto de Cerámica y Vidrio/CSIC | Spain | Social Media and Digital Marketing Strategy | Materials | Best Researcher Award |
| Mr | Yarnaphat | Shaengchart | Rangsit University | Thailand | Understanding Consumer Behavior | Digital Economy, Economics, | Best Researcher Award |
| Dr | Yana | Wengel | HNU-ASU International Joint Tourism College, Hainan University | China | Influencer Marketing | Tourism in Protected Areas | Best Researcher Award |