Ms Seema Bhardwaj, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Maldives Business School, Male, Maldives. Her academic journey has been marked by a profound dedication to Ethical Consumer Behavior into Social Media and Digital Marketing applications.
🎓Education:
She is currently pursuing her Doctor of Philosophy (Ph.D) at Symbiosis International (Deemed) University in Pune, India, specializing in Marketing and Statistics, with an expected completion date in July 2021. Prior to her doctoral studies, she completed her Master of Commerce (M.Com) from 2017 to 2019 and her Bachelor of Commerce (B.Com) from 2014 to 2017. Additionally, she has a background in Business Statistics, having completed a pre-MBA program in the field in 2023. Her academic journey reflects a strong focus on commerce, statistics, and marketing, showcasing her commitment to advancing her expertise in these areas.
🌐 Profile Links:
💼 Experience:
She served as a Junior Research Fellow at Symbiosis Institute of International Business in Pune, India, from June 2021 to July 2022. Prior to that, she held the position of Assistant Professor at JB Knowledge Park in Faridabad, India, from July 2019 to August 2021. During her academic journey, she also gained experience as a Research Assistant Intern at Amity University, Noida, India, from March 2020 to June 2021. Additionally, she contributed as a Research Intern at Aashman Foundation in Chandigarh, India, from December 2020 to May 2021. Through these roles, she has actively engaged in research and academia, showcasing her dedication and passion for her field.
📰 Volunteering:
- Worked as an active volunteer in ASMITA – Women Leadership Conclave 2018 chairmanship
by Ms. Shabana Azmi held at Nehru Memorial Museum in New Delhi.
- Attended YOGA Appreciation Program conducted by Ministry of AYUSH, India in April 2021.
📝 Membership:
An active member of EUMMAS WOMEN” S FORUM – European Marketing and Management
Association. Certification Number – CRM 2023.06/08.01
🏛️ Government Funded Research Project:
Indian Council for Social Science Research (ICSSR) Major Research Projects: Capacity Assessment of Civil Society Organizations’ in Addressing Climate Change at Maharashtra Coastal – Forests engaged in Community Ecotourism Projects.
👨🏫 Conferences and Presented:
- Attended and presented paper in International Conference on Business Management, Humanities and Social Science, 2022.
- Presented paper in International Conference on Sustainability & Digitalization by Department of Management, Jamia Hamdard on topic environmental policy and sustainable consumer.
- Attended and presented paper in Conference organized by South Asian Research Center (SARC), Paper ID:SA-MHSS: NOIDA-010622-2998.
- Presented paper in International Conference on Sustainability & Digitalization by Jamia Hamdard University on topic research trends in green marketing.
📖 Publications:
- Bhardwaj, S., Sreen, N., Das, M., & Chitnis, A. Product specific values and personal values together better explains green purchase (2023) Journal of Retailing and Consumer Studies (Scopus indexed; ABDC “A category”) https://doi.org/10.1016/j.jretconser.2023.103434
- Ruparel, N., Bhardwaj, S., Seth, H., & Choubisa, R. (2023). Systematic literature review of professional social media platforms: Development of a behavior adoption career development framework. Journal of Business Research, 156, 113482. (Scopus indexed; ABDC “A category”) https://doi.org/10.1016/j.jbusres.2022.113482
- Bhardwaj, S., Nair, K., Tariq, M. U., Ahmad, A., & Chitnis, A. (2023). The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022. Sustainability, 15(4), 2988.(Scopus indexed; Q1) https://doi.org/10.3390/su15042988
- Sreen, N., Chatterjee, S., Bhardwaj, S., & Chitnis, A. (2022). Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Non-profit Marketing, 1-29. (Scopus indexed; ABDC “B category”) https://link.springer.com/article/10.1007/s12208-022-00346-2