Thanatchaphan Petcharat – Leading Researcher in Process for Consumer Behavior
Congratulations, Dr Thanatchaphan Petcharat, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!
Dr Thanatchaphan Petcharat, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Thammasat University, Thailand. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Process for Consumer Behavior into Social Media and Digital Marketing applications.
📚 Education:
She completed her Ph.D. in Management Information Technology at Mahidol University, Thailand, in 2003. Later, she earned her M.Sc. in Management Information Technology from Walailak University, Thailand, in 2008, and her B.Sc. in Management Information System from the same university in 2020. Currently, she is a D.Omd candidate (Diploma of Oriental Medicine) at Rungsit University, Thailand.
🌐 Profile Links:
🎓 Certification:
- Microsoft Certification Exams Completed Successfully (MCSE)
- ITIL Foundation
💼 Working Experience:
- CANNON MARKETING (THAILAND) COMPANY LIMITED: (2002 – 2004)
- IBM Solutions Delivery Co., Ltd.: (2004 – 2007)
- Total Access Communication Public Company Limited. (2007 – 2008)
- Prince of Songkhla University: (2008–2019)
- Industrial Promotion Center Region 10 and 11: (2015 – 2019)
- THAMMASAT UNIVERSITY RESEARCH AND CONSULTANCY INSTITUTE (TU-RAC) (2020- Current)
- Head of Interdisciplinary Center of Excellence in Data Science and Innovation for Thai Traditional and Alternative Medicine (Current)
📄 Research Articles:
- An Ontology-based Framework to Support Incident Management in IT Services
- Data mapping and visualization system for Rice Seed Production Information System using Elastic search
- Information Retrieval for Diabetics Dare Based on Ontology
- Unusual incident management system for providing information technology services
- INCIDENT MANAGEMENT SYSTEM FOR IT SERVICE
- Salted Eggs Manufacture Management of Information System: A Case Study of Seang–detch Farm
- Software License Checking for Extended Enterprise Risk Management
- Adobe Captivate and Articulate Storyline web tutorials
- A retentive consumer behavior assessment model of the online purchase decision-making process
- A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. Journal of Retailing and Consumer Services
- Sentiment Analysis Concerning the Thailand National Health Security Office by using the Sentiment Analysis Model Based on Twitter
💰 Current Research Funding:
- 2565 the project to develop a database linkage system from social media to analyze public service data, Royal Irrigation Department.
- 2565 awareness raising project ethical application of artificial intelligence to support the future industry drive Office of the National Digital Economy and Society Commission (NIDA) and Thammasat University.
- 2565 data warehouse project, Department of International Trade Promotion and Thammasat University.
🔍 Data Innovation and Information Technology Consulting:
- VIRIYAH BHANIJ CO., LTD.
- G-HERB (THAILAND) COMPANY LIMITED
- THAI TASAKI ENGINEERING CO., LTD
🧠 Academic Interest:
- Data Science and Innovation for Thai Traditional and Alternative Medicine Business Process Management
- Digital Transform
- IT Service Management
- Customer Behaviors
🤝 Other:
- Enterprise Resource Planning (ERP) consultant for Trinity Roots Co., Ltd.
- Data Analytic consultant for DD Asset (Thailand) Co., Ltd.
- Business Process Management Consultant for LT Group Co., Ltd.
- Consultant on PDPA and Data Analytic for Prompt The Innovations Co., Ltd.