Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

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Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Mr Xinyi Hong Guangzhou University of China, China

With a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she completed from 2015 to 2021 under the UCD-CSSA Full Scholarship, she brings a wealth of academic expertise to her current role. As a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021, she focuses on researching tax cuts, fee reduction, digitalization, and enterprise innovation. Her work aims to drive forward understanding and innovation in these critical areas, contributing to advancements in entrepreneurship and economic development.

Education:

She holds a rich academic background, culminating in a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she pursued from 2015 to 2021 under the UCD-CSSA Full Scholarship. Her doctoral research, titled “Sensory Evaluation and Consumers’ Perception of Functional Pork Sausages: A Cross-Cultural Perspective,” delved into the intricate interplay between sensory perception and consumer behavior in the context of functional food products. Prior to her doctoral studies, she completed her Master of Science in Strategic Management & Planning at UCD Michael Smurfit Business School, where she earned a GPA of 3.56 and received 2.1 Upper Second Class Honors. She laid the foundation for her academic journey with a Bachelor of Science in International Business from the Economics School at Minzu University of China, Beijing, graduating with a GPA of 3.52. Through her academic pursuits, she has demonstrated a keen interest in interdisciplinary research at the intersection of economics, business, and food science, aiming to contribute meaningfully to the understanding of consumer behavior and market dynamics in the agricultural and food industry.

🌐 Profile Links:

Experience:

She is currently serving as a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021. In this role, she conducts research in areas such as tax cuts, fee reduction, digitalization, and enterprise innovation. Prior to this, she worked as a Senior Industry Consultant at Hangzhou Bizhi Technology Co., Ltd., where she provided customized digitalization upgrade plans for client companies based on their data centers and AI big data intelligent service systems. She has also contributed to promoting Sino-Irish scientific research, educational, and cultural activities as an Assistant at the Irish Institute for Chinese Studies at University College Dublin in Ireland. Earlier, she served as a Teaching Assistant at University College Dublin, where she provided tutorials and assistance in modules related to economics, Chinese economy, and food marketing. Additionally, she has experience in procurement assistance and business negotiation with European food companies at Beijing Fortuneroad Trading Company in China and served as a Social Media Manager at Designer Studio “We Are Islanders” in Dublin, where she established Chinese online media platforms and managed daily website operations.

Publications:

  1. Exploring the relationship between digital transformation and green innovation: The mediating role of financing modes Published By : 2024 
  2. Exploring the Impact of China’s Internal Circulation Strategy on Its Stock Market under Deglobalization. Published By : 2024 
  3. Consumer Preferences for Processed Meat Reformulation Strategies: A Prototype for Sensory Evaluation Combined with a ChoiceBased Conjoint Experiment  Published By : 2023
  4. The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay. Published By : 2022
  5. Do the government subsidies inhibit the entity overfinancialization? Fresh evidence from China. Published By : 2022
  6. Chinese consumers’ willingness-to-pay for nutrition claims on processed meat products, using functional sausages as a food medium. Published By : 2021

Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

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Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

Dr Rajesh Saturi Vignana Bharathi institute of technology, India

During his tenure, he expertly conducted classes on a diverse range of subjects, including Introduction to Data Science, High-Performance Computing, Computer Networks, Operating Systems, Database Management Systems, DWDM, Principles of Programming Languages, Formal Languages and Automata Theory, Compiler Design, Computer Graphics, C Programming, Software Engineering, and C++. Demonstrating exceptional skills, he fostered student engagement through meticulous organization of teaching materials and an engaging teaching style. In his classroom, he instills the belief that every student should actively contribute to the learning process. Renowned for his creativity, nurturing approach, and above all, patience, he is dedicated to creating an environment conducive to student success and holistic development.

🎓Education:

Throughout his academic career, he has held various teaching positions, showcasing his dedication to education and computer science. Since 2019, he has been serving as an Associate Professor in the Computer Science and Engineering department at Vignana Bharathi Institute of Technology and Science, contributing his expertise for the past five years. Prior to this, from 2015 to 2018, he held the position of Associate Professor in CSE at Nalla Narsimha Reddy Group of Institutions for a duration of three years. His journey into academia began as an Assistant Professor in CSE at Nalla Narsimha Reddy Group of Institutions from 2010 to 2015, during which he played a significant role in shaping the academic experiences of students for five years. Additionally, he served as a Lecturer in CSE at Tudi Group of Institutions, spanning the years 2007-2008 and 2009-2010, accumulating two years of valuable teaching experience. Throughout these roles, he has consistently demonstrated a passion for computer science education and a commitment to fostering a dynamic learning environment.

🌐 Profile Links:

Achievements:

He has garnered significant recognition for his contributions in the field of research, receiving the prestigious I2OR National Best Researcher Award in 2023 from the Ministry of MSME, Government of India. This acknowledgment adds to his already impressive list of accolades, including the Academic Excellence Award for 2023-2024 from the Novel Research Academy, accredited by the International Accreditation Forum (IAF) and Global Accreditation Assessment Forum Series (GAAFS) with ISO 9001:2015. His influence extends to academic publications, where he serves as an Editorial Member of the International Journal of Internet of Things (IJIOT) and the American Journal of Data Mining and Knowledge Discovery. Additionally, he actively contributes to the academic community by delivering guest lectures, as evidenced by his presentation at Kasireddy Narayana Reddy College of Engineering and Research in Hyderabad. His expertise is further demonstrated through his role as a reviewer for the Springer conference (ICACTEA-2023) and various journals. His commitment to academic excellence is underscored by his qualifications, having cleared the TS-SET and GATE examinations, securing an impressive 86%. Recognized by JNTUH, he has been ratified as an Assistant Professor, showcasing his dedication to both research and education.

Workshop Attended & Conducted:

He has actively contributed to the educational landscape by organizing and conducting impactful workshops. In 2017, he took the initiative to conduct a workshop on Ethical Hacking facilitated by Sai Sathish under the CSI Student Branch. The following year, in 2016, he organized a workshop on Internet Marketing by IIM Delhi, demonstrating his commitment to bringing diverse and valuable learning experiences to students. His efforts also extended to the realm of web development, where he conducted a two-day workshop on “Web Designing using PHP” under the CSI Student Branch in February 2015. Through these workshops, he has played a pivotal role in fostering practical skills and knowledge enhancement among students, contributing to their overall academic and professional development.

Coursera Certifications:

He has demonstrated a strong commitment to continuous learning and professional development by successfully completing various online courses. Among these, he engaged in a comprehensive program on the Business Application of Machine Learning and Artificial Intelligence in Healthcare at Northeastern University. This course, completed from June 28, 2020, to July 22, 2020, equipped him with valuable insights into the intersection of technology and healthcare. Furthermore, he broadened his knowledge in artificial intelligence through the completion of “AI for Everyone” from Deeplearning.ai, spanning from July 19, 2020, to August 9, 2020. Understanding the ethical implications of technology, he also completed the course on “Big Data, Artificial Intelligence, and Ethics” offered by the University of California, Davis, from July 5, 2020, to July 26, 2020. Additionally, he delved into programming by accomplishing “Programming for Everybody (Getting Started with Python)” from the University of Michigan, a comprehensive seven-week program completed from July 26, 2020, to August 23, 2020. To further enhance his understanding of healthcare, he completed the “Introduction to Breast Cancer” course at Yale University from July 5, 2020, to August 12, 2020. Through these endeavors, he has demonstrated a proactive approach to staying abreast of the latest developments in technology, artificial intelligence, and healthcare.

Publications:

  1. Data as a service (Daas) in cloud computing [data-as-a-service in the age of data] Cited By : 29, Published By : 2012

  2. Histopathology breast cancer detection and classification using optimized superpixel clustering algorithm and support vector machine Cited By : 6, Published By : 2022
  3. Multi-Objective Feature Selection Method by Using ACO with PSO Algorithm for Breast Cancer Detection. Cited By : 6, Published By : 2021
  4. Data as a Service (Daas) in Cloud Computing [Data-As-A-Service in the Age of Data] Data as a Service Daas in Cloud Computing  Cited By : 6, Published By : 2012
  5. Implementation of efficient segmentation method for histopathological images Cited By : 5, Published By : 2020
  6. Extracting Subset of Relevant Features for Breast Cancer to Improve Accuracy of Classifier Cited By : 4, Published By : 2019
  7. A Novel Variant-Optimized Search Algorithm for Nuclei Detection in Histopathogy Breast Cancer Images Cited By : 2, Published By : 2022
  8. A FRAME WORK TO DETECT BREAST CANCER USING KNN and SVM Cited By : 2, Published By : 2021
  9. Recognizing the languages in WebPages—A framework for NLP Cited By : 2, Published By : 2013
  10. Effect of Indexing on High-Dimensional Databases Using Query Workloads Cited By : 1, Published By : 2014

Understanding Consumer Behavior

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Introduction of Understanding Consumer Behavior

Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing decisions. This field of study is crucial for businesses, marketers, and policymakers seeking to comprehend and adapt to the dynamic nature of consumer preferences in today's diverse and rapidly changing marketplace.

Understanding Consumer Behavior:

Consumer Decision-Making Process:

Examining the stages consumers go through when making purchase decisions, including problem recognition, information search, evaluation of alternatives, and post-purchase behavior.

Cultural Influences on Consumer Behavior:

Investigating how culture, values, and cultural norms impact consumer choices and preferences, including cross-cultural variations in consumer behavior.

Social Influence and Peer Effects:

Studying the role of social networks, peer recommendations, and group dynamics in shaping consumer attitudes and behaviors, particularly in the context of social media.

Brand Loyalty and Consumer Engagement:

Exploring the factors that contribute to brand loyalty, customer retention, and the development of strong emotional connections between consumers and brands.

Consumer Psychology and Emotions:

Analyzing the psychological drivers and emotional triggers that influence consumer decisions, including the role of emotions in impulse buying and brand loyalty.

Online Shopping Behavior:

Researching how consumers behave when shopping online, including factors such as website usability, trust, and online reviews that impact e-commerce decisions.

Consumer Perception and Product Packaging:

Examining the role of product packaging, design, and labeling in influencing consumer perceptions, including the importance of visual and sensory cues.

Sustainable and Ethical Consumption:

Investigating how consumers prioritize ethical and sustainable factors when making purchasing decisions, and how these preferences are changing markets.

Consumer Behavior in the Digital Age:

Exploring how the proliferation of digital technologies, mobile devices, and e-commerce platforms has reshaped the way consumers research, evaluate, and purchase products and services.

Neuromarketing and Neuroimaging:

Utilizing neuroscience techniques to understand how the brain processes marketing stimuli, including the use of neuroimaging to uncover subconscious consumer preferences.

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