Mehtab Afzal | Information Security | Member

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Mehtab Afzal | Information Security | Member

Assoc Prof Dr Mehtab Afzal University of Lahore – Defence Road Campus: The University of Lahore – New Campus, Pakistan

Dr. Mehtab Afzal, received the M.S. degree in Computer Science from COMSATS University Islamabad, Abottabad campus, Pakistan, in 2009 and the Ph.D. degree from Southwest Jiotong University Chengdu, Sichuan, China in 2016. He was a Research Associate in the Department of Computer Science and IT, COMSATS University Islamabad, Abottabad campus, Pakistan, from 2007 to 2009 and Lecturer with the Department of Computer Science, Gujrat University, Gujrat, Pakistan, from 2009 to 2010. He is currently an Associate Professor with the Department of Computer Science, The University of Lahore, Lahore, Pakistan. He has authored several research papers in international journals/conferences, such as the Knowledge-based systems (Elsevier), Neurocomputing (Elsevier), International Journal of Communication Systems (Wiley), International Conference on Multiple Classifiers Systems (Springer), etc. He also published couple of books with Lambert Academic Publishing, Germany. He has been serving as a Reviewer for several journals/conferences, including Multimedia Systems (Springer), Computers and Electrical Engineering (Elsevier), Knowledge-based Systems (Elsevier), etc. He is also a General Chair of the 4th International Conference on Advancements in Computational Sciences (ICACS’23). His research interests include multimedia information retrieval, computer vision and big data.

Education:

He completed his PhD in Computer Applied Technology at Southwest Jiaotong University in Chengdu, Sichuan, China, from 2010 to 2016. Prior to that, he pursued his Master of Science in Computer Science at COMSATS University Islamabad, Abbottabad Campus, Pakistan, from 2007 to 2009. His academic journey began with a Bachelor of Science in Computer Science from Allama Iqbal Open University in Islamabad, which he pursued from 2000 to 2004 at Paramount College of Computer Science in Wah Cantt. Throughout his educational pursuits, he has demonstrated a strong commitment to advancing his knowledge and expertise in the field of computer science.

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Experience:

He has held various academic positions throughout his career, starting as a Lecturer at Allama Iqbal Open University in Islamabad from 2005 to 2007, where he taught undergraduate courses. He then moved to the University of Gujrat in 2009-2010 as a Lecturer, continuing to teach undergraduate level courses. Subsequently, he joined the University of Lahore in 2016 as an Assistant Professor, where he taught courses and supervised thesis work at both undergraduate and postgraduate levels until 2022. Currently, he serves as an Associate Professor at the University of Lahore, where he holds the position of Conference General Chair for the ICACS23 conference and is a member of the Board of Studies.

Publications:

  1. Web Video Categorization using Category-Predictive Classifiers and Category-Specific Concept Classifiers Cited By : 7, Published By : 2016
  2. Web Video Classification with Visual and Contextual Semantics Cited By : 4, Published By : 2019
  3. Semi-supervised Evolutionary Ensembles for Web Video Categorization Cited By : 19, Published By : 2015
  4. A Base Level Ontology for Disaster Management Published By : 2017
  5. Detection of Imposter and Tampered Segments in Audio Recording using as Intelligent System Cited By : 2, Published By : 2021 
  6. GA-IRACE: Genetic Algorithm-Based Improved Resource Aware Cost-Efficient Scheduler for Cloud Fog Computing Environment  Published By : 2022
  7. ROCA: Auto-ResolvingOverlapping and Conflicts in ACL Policies for SDN. Published By : 2021
  8. Energy-Efficient Collaboration-BasedContent Sharing Strategy inDevice-to-Device Communication. Published By : 2021
  9. Extraction of opinion targets using syntactic rules in Urdu text Published By : 2021
  10. A Weighted Spatially Constrained Finite Mixture Model for Image Segmentation Published By : 2021

Legal and Ethical Considerations in Social Media and Digital Marketing

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Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

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