Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Posted on 01/04/202403/04/2024 by ScienceFather

Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Mr Xinyi Hong Guangzhou University of China, China

With a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she completed from 2015 to 2021 under the UCD-CSSA Full Scholarship, she brings a wealth of academic expertise to her current role. As a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021, she focuses on researching tax cuts, fee reduction, digitalization, and enterprise innovation. Her work aims to drive forward understanding and innovation in these critical areas, contributing to advancements in entrepreneurship and economic development.

Education:

She holds a rich academic background, culminating in a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she pursued from 2015 to 2021 under the UCD-CSSA Full Scholarship. Her doctoral research, titled “Sensory Evaluation and Consumers’ Perception of Functional Pork Sausages: A Cross-Cultural Perspective,” delved into the intricate interplay between sensory perception and consumer behavior in the context of functional food products. Prior to her doctoral studies, she completed her Master of Science in Strategic Management & Planning at UCD Michael Smurfit Business School, where she earned a GPA of 3.56 and received 2.1 Upper Second Class Honors. She laid the foundation for her academic journey with a Bachelor of Science in International Business from the Economics School at Minzu University of China, Beijing, graduating with a GPA of 3.52. Through her academic pursuits, she has demonstrated a keen interest in interdisciplinary research at the intersection of economics, business, and food science, aiming to contribute meaningfully to the understanding of consumer behavior and market dynamics in the agricultural and food industry.

🌐 Profile Links:

Experience:

She is currently serving as a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021. In this role, she conducts research in areas such as tax cuts, fee reduction, digitalization, and enterprise innovation. Prior to this, she worked as a Senior Industry Consultant at Hangzhou Bizhi Technology Co., Ltd., where she provided customized digitalization upgrade plans for client companies based on their data centers and AI big data intelligent service systems. She has also contributed to promoting Sino-Irish scientific research, educational, and cultural activities as an Assistant at the Irish Institute for Chinese Studies at University College Dublin in Ireland. Earlier, she served as a Teaching Assistant at University College Dublin, where she provided tutorials and assistance in modules related to economics, Chinese economy, and food marketing. Additionally, she has experience in procurement assistance and business negotiation with European food companies at Beijing Fortuneroad Trading Company in China and served as a Social Media Manager at Designer Studio “We Are Islanders” in Dublin, where she established Chinese online media platforms and managed daily website operations.

Publications:

Exploring the relationship between digital transformation and green innovation: The mediating role of financing modes Published By : 2024
Exploring the Impact of China’s Internal Circulation Strategy on Its Stock Market under Deglobalization. Published By : 2024
Consumer Preferences for Processed Meat Reformulation Strategies: A Prototype for Sensory Evaluation Combined with a ChoiceBased Conjoint Experiment Published By : 2023
The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay. Published By : 2022
Do the government subsidies inhibit the entity overfinancialization? Fresh evidence from China. Published By : 2022
Chinese consumers’ willingness-to-pay for nutrition claims on processed meat products, using functional sausages as a food medium. Published By : 2021

Muhammad Faisal Shahzad | Consumers | Best Researcher Award

Posted on 29/01/202421/02/2024 by ScienceFather

Muhammad Faisal Shahzad | Consumers | Best Researcher Award

Dr Muhammad Faisal Shahzad Shenzhen University, China

He earned his Ph.D. in Marketing with a concentration in Consumer Behavior from Sichuan Business School, Sichuan University, China, during the period 2017-2020. Currently serving as an Assistant Professor at the University of Management and Technology in Lahore since May 2021, he contributes to the field of marketing through research and academic engagement. His teaching experience includes a Visiting Lecturer role at the University of Education from October 2020 to March 2021 and positions at the University of Lahore, Lahore Business School (November 2014 to August 2020), and Heritage International College (October 2013 to November 2014). With a solid academic background and a commitment to education, he brings valuable insights to the field of marketing and consumer behavior.

Education:

He holds a Ph.D. in Marketing with a specialization in Consumer Behavior from Sichuan Business School, Sichuan University, China, where he dedicated his research efforts from 2017 to 2020. Additionally, he earned an M.Phil. in Marketing from the School of Management at Capital University of Science and Technology, Islamabad, in September 2013. Prior to his doctoral studies, he completed an MBA in Marketing at Noon Business School, University of Sargodha, Pakistan, in September 2010. With a comprehensive academic journey, he has equipped himself with valuable insights into the dynamic field of marketing, demonstrating a commitment to continuous learning and expertise development.

🌐 Profile Links:

Honors and Awards:

He is a distinguished academic professional who has earned recognition for his outstanding contributions to research and scholarship. Notably, he received the Research Excellence Award from the University of Management and Technology in Lahore for his significant achievement in publishing a paper in a high-impact factor journal in 2021. His dedication to academic excellence is further exemplified by being the recipient of a full academic scholarship from September 2017 until the completion of his Ph.D. at Sichuan University, China. Additionally, his academic prowess is reflected in his M.Phil. accomplishment, where he was honored with the Dean’s Award – Cum Laude, achieving an impressive 3.53 out of 4.00. With a track record of scholarly achievements and a commitment to excellence, he continues to make notable contributions to the academic and research community.

Work Experience:

During his tenure at Sony Pakistan (Pan-Pacific Electronics) from April 2011 to September 2013, he served as an accomplished Area Sales Manager. In this pivotal role, he demonstrated strategic leadership and a keen understanding of the consumer electronics market. He successfully managed and directed sales activities, contributing significantly to the brand’s market presence. His efforts were instrumental in fostering strong relationships with clients and stakeholders. With a focus on achieving sales targets and promoting the Sony brand, he exhibited effective management skills and a commitment to excellence. His valuable contributions during this period underscored his proficiency in sales and brand management within the dynamic consumer electronics industry.

Publications:

Impact of smartphone brand experience on brand equity: With mediation effect of hedonic emotions, utilitarian emotions and brand personality Cited By: 59, Published By: 2019
Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility Cited By: 42, Published By: 2020
Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior Cited By: 34, Published By: 2015
“Drink it or not”: Soft drink anticonsumption behavior and the mediating effect of behavioral intentions Cited By: 15, Published By: 2019
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns Cited By: 7, Published By: 2022
The Moderating Role of Product Type in Network Buying Behavior Cited By: 7, Published By: 2020
Determinants of the intention to purchase branded meat: mediation of Brand Trust Cited By: 5, Published By: 2021
Exploring the Impact of E-Marketing on Consumers’ Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era Cited By: 2, Published By: 2022
Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion Cited By: 1, Published By: 2023
Do meat anti-consumption opinions influence consumers’ wellbeing?–The moderating role of religiosity Cited By: 1, Published By: 2022

Thanatchaphan Petcharat | Process for Consumer Behavior

Posted on 12/12/202312/12/2023 by ScienceFather

Thanatchaphan Petcharat – Leading Researcher in Process for Consumer Behavior

Congratulations, Dr Thanatchaphan Petcharat, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Thanatchaphan Petcharat, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Thammasat University, Thailand. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Process for Consumer Behavior into Social Media and Digital Marketing applications.

📚 Education:

She completed her Ph.D. in Management Information Technology at Mahidol University, Thailand, in 2003. Later, she earned her M.Sc. in Management Information Technology from Walailak University, Thailand, in 2008, and her B.Sc. in Management Information System from the same university in 2020. Currently, she is a D.Omd candidate (Diploma of Oriental Medicine) at Rungsit University, Thailand.

🌐 Profile Links:

🎓 Certification:

Microsoft Certification Exams Completed Successfully (MCSE)
ITIL Foundation

💼 Working Experience:

CANNON MARKETING (THAILAND) COMPANY LIMITED: (2002 – 2004)
IBM Solutions Delivery Co., Ltd.: (2004 – 2007)
Total Access Communication Public Company Limited. (2007 – 2008)
Prince of Songkhla University: (2008–2019)
Industrial Promotion Center Region 10 and 11: (2015 – 2019)
THAMMASAT UNIVERSITY RESEARCH AND CONSULTANCY INSTITUTE (TU-RAC) (2020- Current)
- Head of Interdisciplinary Center of Excellence in Data Science and Innovation for Thai Traditional and Alternative Medicine (Current)

📄 Research Articles:

An Ontology-based Framework to Support Incident Management in IT Services
Data mapping and visualization system for Rice Seed Production Information System using Elastic search
Information Retrieval for Diabetics Dare Based on Ontology
Unusual incident management system for providing information technology services
INCIDENT MANAGEMENT SYSTEM FOR IT SERVICE
Salted Eggs Manufacture Management of Information System: A Case Study of Seang–detch Farm
Software License Checking for Extended Enterprise Risk Management
Adobe Captivate and Articulate Storyline web tutorials
A retentive consumer behavior assessment model of the online purchase decision-making process
A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. Journal of Retailing and Consumer Services
Sentiment Analysis Concerning the Thailand National Health Security Office by using the Sentiment Analysis Model Based on Twitter

💰 Current Research Funding:

2565 the project to develop a database linkage system from social media to analyze public service data, Royal Irrigation Department.
2565 awareness raising project ethical application of artificial intelligence to support the future industry drive Office of the National Digital Economy and Society Commission (NIDA) and Thammasat University.
2565 data warehouse project, Department of International Trade Promotion and Thammasat University.

🔍 Data Innovation and Information Technology Consulting:

VIRIYAH BHANIJ CO., LTD.
G-HERB (THAILAND) COMPANY LIMITED
THAI TASAKI ENGINEERING CO., LTD

🧠 Academic Interest:

Data Science and Innovation for Thai Traditional and Alternative Medicine Business Process Management
Digital Transform
IT Service Management
Customer Behaviors

🤝 Other:

Enterprise Resource Planning (ERP) consultant for Trinity Roots Co., Ltd.
Data Analytic consultant for DD Asset (Thailand) Co., Ltd.
Business Process Management Consultant for LT Group Co., Ltd.
Consultant on PDPA and Data Analytic for Prompt The Innovations Co., Ltd.

Linjuan Rita Men | AI/chatbot and public relations

Posted on 01/12/202302/12/2023 by ScienceFather

Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

👩‍🏫 Academic Appointments:

🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

🗣️ Invited Talks/Workshops/Webinars:

🗣️ Men., L. R. (February 22, 2023). 公共关系的有效性与卓越：组织领导与新兴科技的影响。 Nanchang University, Nanchang, Jiangxi, China.
🗣️ Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
🗣️ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

🌐 Language – English, Mandarin
📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
🎙️ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

Hazar Hmoud | Chatbots

Posted on 30/11/202305/12/2023 by ScienceFather

Hazar Hmoud – Leading Researcher in Chatbots

Academician/Research Scholar University of Jordan, Jordan

Congratulations, Dr Hazar Hmoud, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Hazar Hmoud, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Jordan, Jordan. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Qualifications Highlights 🌟

Research Skills 📚
Training Needs Assessment 🎓
Event Management 📅
Presentation and Communication Skills 🗣️
Creativity and Initiative 💡
Supervisory Skills and Teamwork 👥
Critical Thinking and Confident Decision Making 🤔
Proficient in MS Project, MS Office, and PowerPoint 🖥️
NVivo Qualitative Tool 📊

Professional Experience 🏢

University of Jordan (Oct 2023 – Present)
- Assistant Dean of Students’ and Alumni Affairs/Business School
University of Jordan (June 2022 – Oct 2023)
- Head of Management Information Systems Department/Business School
- Handling administrative tasks, academic advising, program monitoring, and quality evaluation.
- Ensuring adherence to university policies, standards, accreditation requirements, and regulations.
- Serving as a liaison between the department, university administration, and other departments.

Education 🎓

Nottingham University, Doctor of Philosophy (PhD) in Information Systems Management (2013-2018)
- Thesis: “The ‘private-collective’ innovation model under permissive licensing: a case study of OpenNebula open-source software.”
University of Jordan, MBA/Management (2006-2008)
- Dissertation: “The relationship between information quality and organizational strategic benefit: An applied study on the Jordanian communication company ‘BATELCO JORDAN’.”
University of Jordan, Bachelor in Computer Engineering (2000-2005)
- Graduation Project: Interactive Voice Response (IVR) system.

Certificates 📜

Advanced Innovation and Entrepreneurship Train for Trainers 🚀
Fundamentals of Python Programming 🐍
AACSB Assurance of Learning 📊
Information Technology Infrastructure Library (ITIL) 💻
Security+ Certified Professional (SCP) 🔐
Microsoft Certified Professional (MCP) 🖥️
CCNA Routing and Switching 🌐
Emotional Intelligence (IACET certified) 🧠
Finance for Non-Financial Managers 💼

Administrative Achievements 🏆

Successfully initiated a Memorandum of Understanding between the University of Jordan and Zain Company.
Obtained approval to launch a Digital Transformation higher diploma.
Updated the management information systems curricula based on market needs analysis.
Established partnerships with Amazon International, King Abdullah II Fund for Development, and Crown Prince Foundation.

Professional Academic Activities 📝

Reviewer for various journals and conferences.
Active participation in scientific conference committees.
Session chair for international conferences.

Publications 📰

Published articles on business intelligence adoption, cloud computing adoption, artificial intelligence adoption, and effects of social media attributes on customer purchase intention.

Teaching Experience 📚

Systems Analysis and Software Engineering
Systems Analysis and Design
Graduation Project
Full Stack Web Development
Computer Networks
Databases
Principles of Management Information Systems
Office Automation

Cristina Medina Plaza | Research Award

Posted on 29/11/202305/12/2023 by ScienceFather

Cristina Medina Plaza – Leading Researcher in Research Award

Academician/Research Scholar UCDavis, United States

Congratulations, Dr Cristina Medina Plaza, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Cristina Medina Plaza, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar UCDavis, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Education:

September 2012-June 2016
PhD with honors. Department of Inorganic Chemistry, University of Valladolid
(Spain).
Dissertation: Arrays of sensors for enology applications: using nanoscience for
grape analysis.
Advisor: Dr. M.L. Rodriguez-Mendez.
September 2011-July 2012
Master of Science, “Advanced techniques in chemistry”. Department of
Analytical Chemistry, University of Valladolid (Spain).
Dissertation: Comparative chemometric study of the mobility of metals in two
areas of Castilla y León.
Advisor: Dr. R. Pardo.
September 2006-July 2011
Bachelor of Science, Chemistry. University of Valladolid (Spain).

Professional Experience:

September 2023-Ongoing
Staff Research Associate Level 4. Department of Viticulture and Enology,
University of California, Davis (USA).

Project:

Independently assess course and lab needs before each quarter/class in
consultation with the instructor.
Provide innovative and significant ideas for the department’s courses,
including lab experiments and curriculum suggestions.
Responsible for equipment, instrument, material and supplies inventory, as
well as setting up and maintaining lab equipment and instrumentation for
instruction purposes.
Schedule teaching winery operations with the winery manager, oversee
their use, and coordinate grape, juice, and wine needs with relevant staff
and instructors.
Supervise students during lab sessions, providing training and overseeing
procedures and instrument use.
Coordinate TA activities in this area and assist in evaluating and testing lab
exercises for improved pedagogical value.

July/2016-June 2022
Postdoctoral Researcher. Department of Viticulture and Enology, University of
California, Davis (USA).

Projects:

Investigation of accelerated red wine aging using micro-oxygenation in
combination with barrel aging (Main researcher/ 2021-2022)
Impact and management of Grapevine Red Blotch Virus and its
vector(s) in California and Oregon vineyards (Main
researcher/2020-2022)
Investigation of the impact of grapevine red blotch virus (GRBV) on
phenolic extractability and winemaking strategies to mitigate (Main
researcher/ 2019-2022)
Impact of storage conditions (temperature, light, and bottle color) on
rose wine quality (Main researcher/ 2019-2021)
Investigation of the impact of polymeric pigment formation on red
wine mouthfeel evolution (Collaborator/ 2018-2021)
Elucidating the fundamental mechanism of phenolic extraction in red
wine fermentations (Main researcher/ 2016-2019)
Collaborator on several research projects related to grape smoke
exposure (mitigation in the vineyard and in the winery, amelioration,
barrier sprays, consumer threshold levels…)
Principal Investigator: Dr. A. Oberholster.

Skills:

 Lab management
Safety management
Experimental design
Grant writing
Project planning

Publications :

L. X. Lim, C. Medina-Plaza, I. Arias-Perez, Y. Wen, B. Neupane, J.X. Guinard, Using
instrumental measurements and sensory analysis to assess the impact of smoke
exposure on the wine matrix of different red wine varietals in California. In
preparation
C. Medina-Plaza, L. X. Lim, A. Oberholster. Investigation of accelerated red wine
aging using micro-oxygenation in combination with barrel aging. In preparation.
C. Medina-Plaza, A. DuBois, E. Tomasino, Anita Oberholster. Impact of storage
conditions (light exposure, temperature, and bottle color) on rose wine quality.
Submitted to Food Chemistry
C. Tan, Y. Wen, B. Neupane, L. X. Lim, C. Medina-Plaza, A. Oberholster, I.
Tagkopoulos. Volatile organic compound-based predictive modeling of smoke taint
in wine. Submitted to Journal of Agriculture and Food Chemistry
A. Rumbaugh, C. Medina-Plaza, R. C. Girardello, A. Oberholster. Investigation of
enological techniques to mitigate the impact of grapevine red blotch disease on
resulting wine composition. Submitted to American Journal of Enology and
Viticulture
A. Rumbaugh, C. Medina-Plaza, M. R. Sudarshana, A. Oberholster. Grapevine red
blotch virus alters grape skin cell-wall composition impacting phenolic extractability
during winemaking. 2023, Journal of the Science of Food and Agriculture, 103 (7),
3457-3467.

Book Chapters:

M.L. Rodríguez-Méndez, C. Apetrei, C. Medina-Plaza, R. Muñoz, J.A. de Saja.
Sensor array based on phthalocyanines: New developments on nanostructured and
biomimetic electrochemical sensors. In Multisensor systems for chemical analysis:
materials and sensors. L. Lvova, D. Kirsanov, C. Di Natale, and A. Legin. Eds. Pan
Standford Publishing Pte. Ltd. Singapore, 2014; 139-179

Conferences :

“Discrepancy between the ability of wine experts and non-experts in identifying
grape smoke exposure impact in different wine matrices”, 15th Pangborn Sensory
Science Symposium, Nantes, (France) August 20th
-24th 2023.
“Impact of micro-oxygenation in combination with barrel aging to shorten
maturation time”, American Chemical Society, San Francisco (CA, USA) August 13th
–
17th 2023.
“Rose wine quality impacted by storage conditions”, American Chemical Society,
San Francisco (CA, USA) August 13th
-17th 2023.
53- “Wine matrix impact on smoke marker compound expression in wine”, American
Chemical Society, San Francisco (CA, USA) August 13th
-17th 2023.
“Investigating the use of micro-oxygenation in combination with barrel to
accelerate red wine aging.” American Society for Enology and Viticulture 2023
National Conference, Napa (CA, USA) June 28th
-29th 2023.
“Impact of Grapevine Red Blotch Virus infection on phenolic extractability in wine
over two growing seasons in California.” American Society for Enology and Viticulture
2023 National Conference, Napa (CA, USA) June 28th
-29th 2023.
“Non-Destructive Spectrometric Assessment of Grape Cell Wall Composition and
Phenolic Extractability” American Society for Enology and Viticulture 2023 National
Conference, Napa (CA, USA) June 28th
-29th 2023.
“Assessing the impact of grape smoke exposure on the wine matrix from the lens
of wine experts and consumers.” American Society for Enology and Viticulture 2023
National Conference, Napa (CA, USA) June 28th
-29th 2023.

Additional Experience :

2015
Visitor Researcher, Doctoral level.
University of California, Davis. Chemical Engineering and Material Science
Department.
Project: Quantitative doping and dedoping of conductive polymers
Supervisor: Prof. A. Moulé.

2014
Visitor Researcher, Doctoral level.
Center for Functional Nanomaterials, Brookhaven National Laboratory.
Project: Growth and properties of novel Au-In alloy oxide-based nanocatalysts.
Supervisor: Dr. E. Sutter.
2014-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of nanostructured sensors and biosensors for the
detection of antioxidants with interest in food industry.
Supervisor: Prof. M.L. Rodriguez-Mendez.
2013-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of a specific bioelectronic tongue for the analysis of the
ripening of grapes.
Supervisor: Prof. M.L. Rodriguez-Mendez

Tina Neuhaus | Thought Leadership

Posted on 28/11/202302/12/2023 by ScienceFather

Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

Bachelor of Science Business Administration 1,8 Universität Duisburg Essen 2013 – 2016
Master of Science Management and Marketing 1,4 Bergische Universität Wuppertal 2016 – 2019
External Doctorate Marketing & Innovation Eindhoven University of Technology 2020 – Present

Work Experience:

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

Development of a corporate thought leadership strategy
Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

Creation of social media postings and further development of social media channels
Social selling activities on various platforms
Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

Support with search engine optimization, content generation, and customer journey design
Planning, implementation, and evaluation of user testing for new digital features
Working in the content management system and creating master content demo pages for the web appearance

Research Article:

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary:

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

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Scopus

Understanding Consumer Behavior

Posted on 07/10/202310/10/2023 by ScienceFather

Introduction of Understanding Consumer Behavior

Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing decisions. This field of study is crucial for businesses, marketers, and policymakers seeking to comprehend and adapt to the dynamic nature of consumer preferences in today's diverse and rapidly changing marketplace.

Understanding Consumer Behavior:

Consumer Decision-Making Process:

Examining the stages consumers go through when making purchase decisions, including problem recognition, information search, evaluation of alternatives, and post-purchase behavior.

Cultural Influences on Consumer Behavior:

Investigating how culture, values, and cultural norms impact consumer choices and preferences, including cross-cultural variations in consumer behavior.

Social Influence and Peer Effects:

Studying the role of social networks, peer recommendations, and group dynamics in shaping consumer attitudes and behaviors, particularly in the context of social media.

Brand Loyalty and Consumer Engagement:

Exploring the factors that contribute to brand loyalty, customer retention, and the development of strong emotional connections between consumers and brands.

Consumer Psychology and Emotions:

Analyzing the psychological drivers and emotional triggers that influence consumer decisions, including the role of emotions in impulse buying and brand loyalty.

Online Shopping Behavior:

Researching how consumers behave when shopping online, including factors such as website usability, trust, and online reviews that impact e-commerce decisions.

Consumer Perception and Product Packaging:

Examining the role of product packaging, design, and labeling in influencing consumer perceptions, including the importance of visual and sensory cues.

Sustainable and Ethical Consumption:

Investigating how consumers prioritize ethical and sustainable factors when making purchasing decisions, and how these preferences are changing markets.

Consumer Behavior in the Digital Age:

Exploring how the proliferation of digital technologies, mobile devices, and e-commerce platforms has reshaped the way consumers research, evaluate, and purchase products and services.

Neuromarketing and Neuroimaging:

Utilizing neuroscience techniques to understand how the brain processes marketing stimuli, including the use of neuroimaging to uncover subconscious consumer preferences.

Introduction of Social Media and Digital Marketing

Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and

Social Media Platforms and Their Features

Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how

Understanding Consumer Behavior

Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing

Content Creation and Curation

Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and

Community Management and Engagement

Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation

Influence Marketing

Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or

Search Engine Optimization (SEO)

Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search

Pay-Per-Click (PPC) Advertising

Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a

Email Marketing

Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences

Mobile Marketing

Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

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