Consumer Protection Archives

Dr Liu Zhao – Leading Researcher in China Studies

Academician/Research Scholar The University of Hong Kong, Hong Kong

Congratulations, Dr Liu Zhao, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Liu Zhao, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar The University of Hong Kong, Hong Kong. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Academic Appointments

Postdoc, Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong, 2021-2023. The One Belt One Road Initiative Program, funded by the RGC CRF grant no. C7052-18G.
Specialized in: the Greater Bay Area Studies and China’s soft power in the One Belt One Road Initiative

Education

PhD, Department of Sociology, Faculty of Social Sciences, The University of Hong Kong, 2015.01-2020.10
- Specialized in political sociology, regional governance, and public policy
- Ph.D. thesis: State Building Encounters Popular Religion: Pingxiang, 1912-1978.
Harvard-Yenching fellow, Harvard University, 2017.08-2018.06 (Cambridge, USA).
Visiting scholar at EHESS (École des Hautes Études en Sciences Sociales), 2016.10-2017.07, (Paris, France).
MPhil (upgraded to Ph.D. in 2015.01), Department of Sociology, Faculty of Social Sciences, The University of Hong Kong 2013-2014.
- Major in political sociology and regional governance.
M.A., Department of Arts and Design, School of Communication and Design, Sun Yat-Sen University, 2008- 2010.
- Major in Art Aesthetics and Urban Design.
B.A., Department of French, School of Foreign Languages, Sun Yat-Sen University, 2002-2006.
- Major in: French language and literature.

Publications

“A New Cultural-Sociological Approach to Social Movements: Cultural Pragmatics, Iconicity, and the Transformation of the Hong Kong Palace Museum into a Symbol of Authoritarian Power”
- The American Journal of Cultural Sociology.
- Online first, DOI: 10.1057/s41290-023-00198-1v
“Rescuing a Discredited Artist by Building Symbolic Capital: A Study of Gao Jianfu’s South Asian Tour”
- The Journal of Asian Studies, Forthcoming, vol. 84, issue 1, Feb 2025.
“How Party-History-Revision Became a Tactic for Leadership Struggles within the Chinese Communist Party”
- The Asian Journal of Social Sciences. Forthcoming, vol 51, issue 1, March 2024. DOI: 10.1016/j.ajss.2023.09.002. Online first
“Improvisation, Collective Structure, and Culture Change: A Theory of Bricolage”
- Anthropological Theory, Forthcoming.
“Disaster, Death and Religion: The Revival of Ghost Drama in China, 1961-1965”
- Modern China. Revised and Resubmitted.
“The Paradox of Statebuilding: Why Statebuilding Weakened the State in the Republic of China, 1919-1948.”
- The American Journal of Sociology, under review.
Book Review, “Re-Enchanting Modernity: Ritual Economy and Society in Wenzhou, China.”
- China Review International 26(3): 210-212, 2019.
Book Review, “The Study on the Relationship between Hanyeping Enterprise and Government 漢冶萍公司與政府關係研究,”
- New Frontiers in Asian Scholarship, Harvard Yenching Institute, 2018.
Book Review, “Gender, Romance and Marriage of Chinese Youth During the Cultural Revolution (1966-1976) 狂瀾與潛流：中國青年的性戀與婚姻（1966-1976）,”
- New Frontiers in Asian Scholarship, Harvard Yenching Institute, 2017.

Working Papers

“The Deathcare Service Industry and Networks in One Belt One Road Countries”
“How the Covid-19 Epidemic Facilitates the Strengthening of the State’s Disciplinary Power.”

Presentations in Conferences, Seminars and Workshops

September 2023, The Cultural Sociology East & West Conference, organized by the Center for Cultural Sociology at Yale University, New Haven. Invited as section chair.
August 2023, “Global China in a Religious World,” Asian Religious Cluster, Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong. Section Chair.
June 2023, “Smart Museum in a Smart City: Art Museum and Urban Development in Chengdu.” Time Gravity 2023 Chengdu Biennale International Academic Conference, the Chengdu Art Museum, Chengdu.
November 2022, “How the Corona-Virus Pandemic Leads to State Upscaling in the Great Bay Area,” American Sociological Association, urban sociology branch, USA.
April 2022, “Disaster and Religion: The Spatial Expansion of Religious Infrastructure in the 1960’s Urban China” Interdisciplinary Lunchtime Seminar, HKIHSS, University of Hong Kong.
October 2019, “Religious Habitus: A Hidden Engine for Urban Resistance to State Rescaling in Pingxiang,” Sociology of Chinese Religion, HKIHSS, University of Hong Kong, Hong Kong.
May 2018, “The Power of Iconic Performance: How a Planned Museum was Turned into a Symbol of the CCP’s Authoritarian Power,” Advanced Political Science Workshop, Harvard-Yenching Institute, Cambridge.
April 2018, “Inter-disciplinary Research Skills: Comparing the Method of Ethnography in Sociology, Human Geography and Political Science,” Postgraduate Seminar in the Graduate School of Arts and Sciences, Harvard, Cambridge.
November 2017, “A Comparative Study on the Invention of the Revolutionary Tradition and Social Transformations in China,” Advanced Political Science Workshop, Harvard-Yenching Institute, Cambridge.
April 2017, “How to Conduct the Field Investigation in China: Experience and Lessons in Participant Observations”, Young Scholars’ Workshop in China Studies (Mener une recherche sur la Chine: ficelles et cuisine du jeune chercheur), Centre Chine, EHESS (École des Hautes Études en Sciences Sociales), Paris.
June 2016, “A Comparative Study on the Invention of Tradition in China”, Advanced Research Training Workshop, the Harvard-Yenching Institute and the School of Government, Sun Yat-sen University, Guangzhou.

Scholarships, Research Grants and Awards

2023, Research Grant from the Henry Luce Foundation, HKD 25,600, The Center for Cultural Sociology, Yale University.
2021-2022, Hang Seng Bank Golden Jubilee Education Fund for Research, HKD 20,000, the Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong.
2018, Harvard-Yenching Scholar’s Academic Grant, USD 1,750, Harvard-Yenching Institute.
2017, Harvard-Yenching Fellowship, USD 43,708, Harvard-Yenching Institute, Harvard.
2017, Internationalization Pilot Scheme Research Funding, HKD 10,000, Faculty of Social Sciences, the University of Hong Kong.
2016, Lee Hysan Fellowship, HKD 250,000, the Lee Hysan Foundation.
2015, Travel Grant for Research Postgraduate, HKD 13,500, University Research Committee, the University of Hong Kong.

Teaching Experience

2022-2023, part-time lecture at the University of Hong Kong, Soci 1003, Introduction to Sociology
2021-2022, part-time lecture at the University of Hong Kong, Soci 1001, Introduction to Anthropology
2015-2016, demonstrator at the University of Hong Kong, Soci 1003, Introduction to Anthropology.
2014-2015, demonstrator at the University of Hong Kong, Soci 1001, Introduction to Sociology.
2013-2014, tutor at the University of Hong Kong, Soci 1001, Introduction to Sociology.

Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing:

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

Introduction of Social Media and Digital Marketing

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Social Media Platforms and Their Features

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Understanding Consumer Behavior

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Content Creation and Curation

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Community Management and Engagement

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Influence Marketing

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Search Engine Optimization (SEO)

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Pay-Per-Click (PPC) Advertising

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Email Marketing

Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences

Mobile Marketing

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