Muhammad Faisal Shahzad | Consumers | Best Researcher Award

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Muhammad Faisal Shahzad | Consumers | Best Researcher Award

Dr Muhammad Faisal Shahzad Shenzhen University, China

He earned his Ph.D. in Marketing with a concentration in Consumer Behavior from Sichuan Business School, Sichuan University, China, during the period 2017-2020. Currently serving as an Assistant Professor at the University of Management and Technology in Lahore since May 2021, he contributes to the field of marketing through research and academic engagement. His teaching experience includes a Visiting Lecturer role at the University of Education from October 2020 to March 2021 and positions at the University of Lahore, Lahore Business School (November 2014 to August 2020), and Heritage International College (October 2013 to November 2014). With a solid academic background and a commitment to education, he brings valuable insights to the field of marketing and consumer behavior.

Education:

He holds a Ph.D. in Marketing with a specialization in Consumer Behavior from Sichuan Business School, Sichuan University, China, where he dedicated his research efforts from 2017 to 2020. Additionally, he earned an M.Phil. in Marketing from the School of Management at Capital University of Science and Technology, Islamabad, in September 2013. Prior to his doctoral studies, he completed an MBA in Marketing at Noon Business School, University of Sargodha, Pakistan, in September 2010. With a comprehensive academic journey, he has equipped himself with valuable insights into the dynamic field of marketing, demonstrating a commitment to continuous learning and expertise development.

🌐 Profile Links:

Honors and Awards:

He is a distinguished academic professional who has earned recognition for his outstanding contributions to research and scholarship. Notably, he received the Research Excellence Award from the University of Management and Technology in Lahore for his significant achievement in publishing a paper in a high-impact factor journal in 2021. His dedication to academic excellence is further exemplified by being the recipient of a full academic scholarship from September 2017 until the completion of his Ph.D. at Sichuan University, China. Additionally, his academic prowess is reflected in his M.Phil. accomplishment, where he was honored with the Dean’s Award – Cum Laude, achieving an impressive 3.53 out of 4.00. With a track record of scholarly achievements and a commitment to excellence, he continues to make notable contributions to the academic and research community.

Work Experience:

During his tenure at Sony Pakistan (Pan-Pacific Electronics) from April 2011 to September 2013, he served as an accomplished Area Sales Manager. In this pivotal role, he demonstrated strategic leadership and a keen understanding of the consumer electronics market. He successfully managed and directed sales activities, contributing significantly to the brand’s market presence. His efforts were instrumental in fostering strong relationships with clients and stakeholders. With a focus on achieving sales targets and promoting the Sony brand, he exhibited effective management skills and a commitment to excellence. His valuable contributions during this period underscored his proficiency in sales and brand management within the dynamic consumer electronics industry.

Publications:

  1. Impact of smartphone brand experience on brand equity: With mediation effect of hedonic emotions, utilitarian emotions and brand personality  Cited By: 59, Published By: 2019
  2. Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility Cited By: 42, Published By: 2020
  3. Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior Cited By: 34, Published By: 2015
  4. “Drink it or not”: Soft drink anticonsumption behavior and the mediating effect of behavioral intentions Cited By: 15, Published By: 2019
  5. How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns Cited By: 7, Published By: 2022
  6. The Moderating Role of Product Type in Network Buying Behavior Cited By: 7, Published By: 2020
  7. Determinants of the intention to purchase branded meat: mediation of Brand Trust  Cited By: 5, Published By: 2021
  8. Exploring the Impact of E-Marketing on Consumers’ Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era Cited By: 2, Published By: 2022
  9. Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion  Cited By: 1, Published By: 2023
  10. Do meat anti-consumption opinions influence consumers’ wellbeing?–The moderating role of religiosity Cited By: 1, Published By: 2022

Thanatchaphan Petcharat | Process for Consumer Behavior

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Thanatchaphan Petcharat – Leading Researcher in Process for Consumer Behavior

Congratulations, Dr Thanatchaphan Petcharat, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Thanatchaphan Petcharat, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Thammasat University, Thailand. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Process for Consumer Behavior into Social Media and Digital Marketing applications.

📚 Education:

She completed her Ph.D. in Management Information Technology at Mahidol University, Thailand, in 2003. Later, she earned her M.Sc. in Management Information Technology from Walailak University, Thailand, in 2008, and her B.Sc. in Management Information System from the same university in 2020. Currently, she is a D.Omd candidate (Diploma of Oriental Medicine) at Rungsit University, Thailand.

🌐 Profile Links:

🎓 Certification:

  • Microsoft Certification Exams Completed Successfully (MCSE)
  • ITIL Foundation

đŸ’Œ Working Experience:

  1. CANNON MARKETING (THAILAND) COMPANY LIMITED: (2002 – 2004)
  2. IBM Solutions Delivery Co., Ltd.: (2004 – 2007)
  3. Total Access Communication Public Company Limited. (2007 – 2008)
  4. Prince of Songkhla University: (2008–2019)
  5. Industrial Promotion Center Region 10 and 11: (2015 – 2019)
  6. THAMMASAT UNIVERSITY RESEARCH AND CONSULTANCY INSTITUTE (TU-RAC) (2020- Current)
    • Head of Interdisciplinary Center of Excellence in Data Science and Innovation for Thai Traditional and Alternative Medicine (Current)

📄 Research Articles:

  1. An Ontology-based Framework to Support Incident Management in IT Services
  2. Data mapping and visualization system for Rice Seed Production Information System using Elastic search
  3. Information Retrieval for Diabetics Dare Based on Ontology
  4. Unusual incident management system for providing information technology services
  5. INCIDENT MANAGEMENT SYSTEM FOR IT SERVICE
  6. Salted Eggs Manufacture Management of Information System: A Case Study of Seang–detch Farm
  7. Software License Checking for Extended Enterprise Risk Management
  8. Adobe Captivate and Articulate Storyline web tutorials
  9. A retentive consumer behavior assessment model of the online purchase decision-making process
  10. A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. Journal of Retailing and Consumer Services
  11. Sentiment Analysis Concerning the Thailand National Health Security Office by using the Sentiment Analysis Model Based on Twitter

💰 Current Research Funding:

  • 2565 the project to develop a database linkage system from social media to analyze public service data, Royal Irrigation Department.
  • 2565 awareness raising project ethical application of artificial intelligence to support the future industry drive Office of the National Digital Economy and Society Commission (NIDA) and Thammasat University.
  • 2565 data warehouse project, Department of International Trade Promotion and Thammasat University.

🔍 Data Innovation and Information Technology Consulting:

  • VIRIYAH BHANIJ CO., LTD.
  • G-HERB (THAILAND) COMPANY LIMITED
  • THAI TASAKI ENGINEERING CO., LTD

🧠 Academic Interest:

  • Data Science and Innovation for Thai Traditional and Alternative Medicine Business Process Management
  • Digital Transform
  • IT Service Management
  • Customer Behaviors

đŸ€ Other:

  • Enterprise Resource Planning (ERP) consultant for Trinity Roots Co., Ltd.
  • Data Analytic consultant for DD Asset (Thailand) Co., Ltd.
  • Business Process Management Consultant for LT Group Co., Ltd.
  • Consultant on PDPA and Data Analytic for Prompt The Innovations Co., Ltd.

Understanding Consumer Behavior

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Introduction of Understanding Consumer Behavior

Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing decisions. This field of study is crucial for businesses, marketers, and policymakers seeking to comprehend and adapt to the dynamic nature of consumer preferences in today's diverse and rapidly changing marketplace.

Understanding Consumer Behavior:

Consumer Decision-Making Process:

Examining the stages consumers go through when making purchase decisions, including problem recognition, information search, evaluation of alternatives, and post-purchase behavior.

Cultural Influences on Consumer Behavior:

Investigating how culture, values, and cultural norms impact consumer choices and preferences, including cross-cultural variations in consumer behavior.

Social Influence and Peer Effects:

Studying the role of social networks, peer recommendations, and group dynamics in shaping consumer attitudes and behaviors, particularly in the context of social media.

Brand Loyalty and Consumer Engagement:

Exploring the factors that contribute to brand loyalty, customer retention, and the development of strong emotional connections between consumers and brands.

Consumer Psychology and Emotions:

Analyzing the psychological drivers and emotional triggers that influence consumer decisions, including the role of emotions in impulse buying and brand loyalty.

Online Shopping Behavior:

Researching how consumers behave when shopping online, including factors such as website usability, trust, and online reviews that impact e-commerce decisions.

Consumer Perception and Product Packaging:

Examining the role of product packaging, design, and labeling in influencing consumer perceptions, including the importance of visual and sensory cues.

Sustainable and Ethical Consumption:

Investigating how consumers prioritize ethical and sustainable factors when making purchasing decisions, and how these preferences are changing markets.

Consumer Behavior in the Digital Age:

Exploring how the proliferation of digital technologies, mobile devices, and e-commerce platforms has reshaped the way consumers research, evaluate, and purchase products and services.

Neuromarketing and Neuroimaging:

Utilizing neuroscience techniques to understand how the brain processes marketing stimuli, including the use of neuroimaging to uncover subconscious consumer preferences.

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