Amritha James | Content Creation and Curation | Best Researcher Award

Amritha James | Content Creation and Curation | Best Researcher Award

Assist Prof Dr Amritha James SRM Dental College, India 

She earned her Master of Dental Surgery (MDS) specializing in Oral and Maxillofacial Pathology from SRM Dental College and Hospital in Chennai, achieving a first class with distinction, scoring 79.5%. Following her studies, she served as an Assistant Professor in the Department of Oral Pathology at SRM Dental College, Ramapuram, for two years and three months. In this role, she was responsible for teaching both undergraduate and postgraduate students through lectures and practical classes. Additionally, she contributed to the educational environment by creating e-lectures for the Learning Management System (LMS) and organizing various workshops, programs, Faculty Development Programs (FDPs), and Choice Based Credit System (CBCS) activities.

Education:

She holds a Master of Dental Surgery (MDS) with a specialization in Oral and Maxillofacial Pathology from SRM Dental College and Hospital in Chennai, where she graduated in July 2021 with first class honors and distinction, achieving a remarkable score of 79.5%. Prior to her MDS, she completed her Bachelor of Dental Surgery (BDS) from Madha Dental College, also in Chennai, affiliated with The Tamil Nadu Dr. MGR Medical University, graduating in October 2017 with first class honors and distinction, maintaining an impressive overall percentage of 76.6%. Her academic excellence traces back to her secondary education at Kendriya Vidyalaya in Ashok Nagar, Chennai, where she achieved outstanding results in both her Senior Secondary School Examination in March 2012, securing first class honors with distinction with a score of 93.6%, and her Secondary School Examination in March 2010, obtaining a CGPA of 9.8.

🌐 Profile Links:

Experience:

She served as an Assistant Professor in the Department of Oral Pathology at SRM Dental College, Ramapuram, for a duration of two years and three months. In this capacity, she undertook a multifaceted role encompassing teaching and administrative responsibilities. Her teaching duties included conducting lectures and practical classes for both undergraduate and postgraduate students, as well as developing e-lectures for the Learning Management System (LMS). Additionally, she played a pivotal role in organizing various educational events such as workshops, programs, Faculty Development Programs (FDPs), and activities related to the Choice Based Credit System (CBCS). On the administrative front, she assumed the role of Coordinator in the Academic cell, where she managed tasks such as scheduling and conducting internal and university exams, overseeing the Enterprise Resource Planning (ERP) system, handling admission-related matters, and addressing student affairs. Moreover, she actively participated in tasks related to accreditation processes such as NAAC, ISO, and PMS.

Honors and Awards:

She is recognized as the Best Outgoing Student of the 2012 Batch at Madha Dental College for her exceptional performance. Continuing her academic excellence, she achieved high rankings during her MDS at SRM Dental College, Department of Oral Pathology, as part of the 2018 batch. Moreover, she has garnered several awards from prestigious conferences, demonstrating her prowess in the field. During her BDS studies, she secured the second place at TATHVA 2016 for her poster presentation on “Remineralizing Agents” in the Department of Pedodontics. Additionally, she clinched the first place in the quiz competition at SCOPE-2017 CDE Program on “Cause to Cure of Oral Cancer” and the second place for her poster presentation on “STAMP” at a CDE Program on “Updates in Pediatric Dentistry- Caries Preventive Measures”. In her MDS journey, she further showcased her skills by securing the second place in the quiz competition at the XXVIITH National IAOMP Conference in Amritsar and earning the second place at Project Day 2019 at SRM Dental College for her project presentation on “Sali – Z – Oasis”.

Publications:

  1. Estimation of Salivary 8-Hydroxydeoxyguanosine (8-OHdG) as a Potential Biomarker in Assessing Progression towards Malignancy: A Case-Control Study Cited By : 14, Published By : 2020
  2. Awareness and Knowledge on Geriatric Dentistry amongst Undergraduates: Emphasis on the Special Care Dentistry in the Aging Realm. Cited By : 4, Published By : 2020
  3. Anti-fibrotic activity of licorice extract in comparison with colchicine on areca nut-induced fibroblasts: An in vitro study Cited By : 3, Published By : 2022
  4. Leaving no stone unturned: Role of profibrotic genes in oral submucous fibrosis–A systematic review Cited By : 2, Published By : 2022
  5. Diagnosing oral lesions in immunocompromised individuals: A case report with a review of literature Cited By : 2, Published By : 2022
  6. Salivary Metabolic Profiling of Systemic Disorders and Oral Neoplastic and Preneoplastic Conditions-A Narrative Review. Cited By : 1, Published By : 2021
  7. Adenoid cystic carcinoma of the lower lip and buccal mucosa: A case report with review of literature Cited By : 1, Published By : 2021
  8. Analysis of optical mineralogy of cement–enamel junction in deciduous dentition Cited By : 1, Published By : 2019
  9. Carcinoma cuniculatum of the mandible: A case report of a less explored entity Published By : 2024
  10. Immunohistochemical Approach to Evaluate and Compare the Expression of CD44 in Oral Premalignant Disorders and Oral Squamous Cell Carcinoma-A Retrospective Study. Published By : 2023

Developing a Social Media Strategy

Introduction of Developing a Social Media Strategy

Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively. A well-crafted social media strategy aligns your goals, target audience, and content with the platforms and tactics that will best engage and connect with your intended audience. It is the roadmap that guides your online presence and helps you achieve your objectives.

Developing a Social Media Strategy:

Audience Research and Persona Development:

Analyzing your target audience's demographics, interests, and behaviors to create detailed personas that inform content creation and targeting strategies.

Platform Selection and Optimization:

Identifying the most suitable social media platforms for your brand or objectives, optimizing profiles, and tailoring content to each platform's unique audience and features.

Content Strategy and Calendar Planning:

Creating a content strategy that outlines the type of content, posting frequency, and content calendar to maintain a consistent and engaging online presence.

Engagement and Community Building:

Strategies for fostering engagement, building a loyal online community, and leveraging user-generated content to strengthen brand affinity.

Metrics and Performance Measurement:

Defining key performance indicators (KPIs), tracking metrics, and using analytics tools to evaluate the effectiveness of your social media strategy and make data-driven improvements.

Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

Developing a Social Media Strategy

Introduction of Developing a Social Media Strategy

Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively. A well-crafted social media strategy aligns your goals, target audience, and content with the platforms and tactics that will best engage and connect with your intended audience. It is the roadmap that guides your online presence and helps you achieve your objectives.

Developing a Social Media Strategy:

Audience Research and Persona Development:

Analyzing your target audience's demographics, interests, and behaviors to create detailed personas that inform content creation and targeting strategies.

Platform Selection and Optimization:

Identifying the most suitable social media platforms for your brand or objectives, optimizing profiles, and tailoring content to each platform's unique audience and features.

Content Strategy and Calendar Planning:

Creating a content strategy that outlines the type of content, posting frequency, and content calendar to maintain a consistent and engaging online presence.

Engagement and Community Building:

Strategies for fostering engagement, building a loyal online community, and leveraging user-generated content to strengthen brand affinity.

Metrics and Performance Measurement:

Defining key performance indicators (KPIs), tracking metrics, and using analytics tools to evaluate the effectiveness of your social media strategy and make data-driven improvements.

Introduction of Social Media and Digital Marketing Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and consumer behavior.
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues