Amritha James | Content Creation and Curation | Best Researcher Award

Assist Prof Dr Amritha James SRM Dental College, India

She earned her Master of Dental Surgery (MDS) specializing in Oral and Maxillofacial Pathology from SRM Dental College and Hospital in Chennai, achieving a first class with distinction, scoring 79.5%. Following her studies, she served as an Assistant Professor in the Department of Oral Pathology at SRM Dental College, Ramapuram, for two years and three months. In this role, she was responsible for teaching both undergraduate and postgraduate students through lectures and practical classes. Additionally, she contributed to the educational environment by creating e-lectures for the Learning Management System (LMS) and organizing various workshops, programs, Faculty Development Programs (FDPs), and Choice Based Credit System (CBCS) activities.

Education:

She holds a Master of Dental Surgery (MDS) with a specialization in Oral and Maxillofacial Pathology from SRM Dental College and Hospital in Chennai, where she graduated in July 2021 with first class honors and distinction, achieving a remarkable score of 79.5%. Prior to her MDS, she completed her Bachelor of Dental Surgery (BDS) from Madha Dental College, also in Chennai, affiliated with The Tamil Nadu Dr. MGR Medical University, graduating in October 2017 with first class honors and distinction, maintaining an impressive overall percentage of 76.6%. Her academic excellence traces back to her secondary education at Kendriya Vidyalaya in Ashok Nagar, Chennai, where she achieved outstanding results in both her Senior Secondary School Examination in March 2012, securing first class honors with distinction with a score of 93.6%, and her Secondary School Examination in March 2010, obtaining a CGPA of 9.8.

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Experience:

She served as an Assistant Professor in the Department of Oral Pathology at SRM Dental College, Ramapuram, for a duration of two years and three months. In this capacity, she undertook a multifaceted role encompassing teaching and administrative responsibilities. Her teaching duties included conducting lectures and practical classes for both undergraduate and postgraduate students, as well as developing e-lectures for the Learning Management System (LMS). Additionally, she played a pivotal role in organizing various educational events such as workshops, programs, Faculty Development Programs (FDPs), and activities related to the Choice Based Credit System (CBCS). On the administrative front, she assumed the role of Coordinator in the Academic cell, where she managed tasks such as scheduling and conducting internal and university exams, overseeing the Enterprise Resource Planning (ERP) system, handling admission-related matters, and addressing student affairs. Moreover, she actively participated in tasks related to accreditation processes such as NAAC, ISO, and PMS.

Honors and Awards:

She is recognized as the Best Outgoing Student of the 2012 Batch at Madha Dental College for her exceptional performance. Continuing her academic excellence, she achieved high rankings during her MDS at SRM Dental College, Department of Oral Pathology, as part of the 2018 batch. Moreover, she has garnered several awards from prestigious conferences, demonstrating her prowess in the field. During her BDS studies, she secured the second place at TATHVA 2016 for her poster presentation on “Remineralizing Agents” in the Department of Pedodontics. Additionally, she clinched the first place in the quiz competition at SCOPE-2017 CDE Program on “Cause to Cure of Oral Cancer” and the second place for her poster presentation on “STAMP” at a CDE Program on “Updates in Pediatric Dentistry- Caries Preventive Measures”. In her MDS journey, she further showcased her skills by securing the second place in the quiz competition at the XXVIITH National IAOMP Conference in Amritsar and earning the second place at Project Day 2019 at SRM Dental College for her project presentation on “Sali – Z – Oasis”.

Publications:

Estimation of Salivary 8-Hydroxydeoxyguanosine (8-OHdG) as a Potential Biomarker in Assessing Progression towards Malignancy: A Case-Control Study Cited By : 14, Published By : 2020
Awareness and Knowledge on Geriatric Dentistry amongst Undergraduates: Emphasis on the Special Care Dentistry in the Aging Realm. Cited By : 4, Published By : 2020
Anti-fibrotic activity of licorice extract in comparison with colchicine on areca nut-induced fibroblasts: An in vitro study Cited By : 3, Published By : 2022
Leaving no stone unturned: Role of profibrotic genes in oral submucous fibrosis–A systematic review Cited By : 2, Published By : 2022
Diagnosing oral lesions in immunocompromised individuals: A case report with a review of literature Cited By : 2, Published By : 2022
Salivary Metabolic Profiling of Systemic Disorders and Oral Neoplastic and Preneoplastic Conditions-A Narrative Review. Cited By : 1, Published By : 2021
Adenoid cystic carcinoma of the lower lip and buccal mucosa: A case report with review of literature Cited By : 1, Published By : 2021
Analysis of optical mineralogy of cement–enamel junction in deciduous dentition Cited By : 1, Published By : 2019
Carcinoma cuniculatum of the mandible: A case report of a less explored entity Published By : 2024
Immunohistochemical Approach to Evaluate and Compare the Expression of CD44 in Oral Premalignant Disorders and Oral Squamous Cell Carcinoma-A Retrospective Study. Published By : 2023

Introduction of Content Creation and Curation

Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and organizing information, media, and creative assets for online consumption. Understanding how content is generated, refined, and presented is essential for businesses, marketers, educators, and individuals aiming to engage, inform, and influence their target audiences in the digital realm.

Content Creation and Curation:

Content Creation Strategies:

Examining the methodologies and best practices for generating high-quality content across various mediums, including text, images, video, and interactive elements.

User-Generated Content (UGC):

Investigating the role of user-generated content, such as reviews, comments, and contributions from online communities, in shaping online narratives and brand perceptions.

Visual Content and Multimedia Production:

Analyzing the creation of visual content, including graphic design, video production, and multimedia storytelling techniques that enhance audience engagement.

Content Curation and Aggregation:

Researching how content curation platforms and algorithms gather, organize, and recommend content to users, exploring the impact on information consumption and user experience.

Content Distribution and Promotion:

Studying the strategies and channels used to distribute and promote content effectively, including SEO, social media marketing, email marketing, and influencer collaborations.

AI and Automation in Content Creation:

Exploring the role of artificial intelligence and automation tools in content creation, from chatbots and AI-generated text to personalized content recommendations.

Content Ethics and Authenticity:

Investigating ethical considerations in content creation, including issues related to plagiarism, misinformation, and the responsible use of user data in personalized content.

Content Localization and Globalization:

Analyzing the adaptation of content for different cultural and linguistic contexts, including translation, cultural sensitivity, and internationalization strategies.

Content Performance Measurement:

Researching the metrics and analytics used to assess content performance, track engagement, and refine content strategies for better audience reach and retention.

Content Trends and Emerging Technologies:

Keeping pace with evolving content trends, such as interactive content, virtual reality, augmented reality, and the integration of emerging technologies into content creation and delivery.

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Influence Marketing

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