Cristina Medina Plaza | Research Award

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Cristina Medina Plaza – Leading Researcher in Research Award

Academician/Research Scholar UCDavis, United States

Congratulations, Dr Cristina Medina Plaza, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Cristina Medina Plaza, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar UCDavis, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Education: 

  • September 2012-June 2016
    PhD with honors. Department of Inorganic Chemistry, University of Valladolid
    (Spain).
    Dissertation: Arrays of sensors for enology applications: using nanoscience for
    grape analysis.
    Advisor: Dr. M.L. Rodriguez-Mendez.
  • September 2011-July 2012
    Master of Science, “Advanced techniques in chemistry”. Department of
    Analytical Chemistry, University of Valladolid (Spain).
    Dissertation: Comparative chemometric study of the mobility of metals in two
    areas of Castilla y León.
    Advisor: Dr. R. Pardo.
  • September 2006-July 2011
    Bachelor of Science, Chemistry. University of Valladolid (Spain).

Professional Experience: 

September 2023-Ongoing
Staff Research Associate Level 4. Department of Viticulture and Enology,
University of California, Davis (USA).

Project:

  • Independently assess course and lab needs before each quarter/class in
    consultation with the instructor.
  • Provide innovative and significant ideas for the department’s courses,
    including lab experiments and curriculum suggestions.
  • Responsible for equipment, instrument, material and supplies inventory, as
    well as setting up and maintaining lab equipment and instrumentation for
    instruction purposes.
  • Schedule teaching winery operations with the winery manager, oversee
    their use, and coordinate grape, juice, and wine needs with relevant staff
    and instructors.
  • Supervise students during lab sessions, providing training and overseeing
    procedures and instrument use.
  • Coordinate TA activities in this area and assist in evaluating and testing lab
    exercises for improved pedagogical value.

July/2016-June 2022
Postdoctoral Researcher. Department of Viticulture and Enology, University of
California, Davis (USA).

Projects:

  • Investigation of accelerated red wine aging using micro-oxygenation in
    combination with barrel aging (Main researcher/ 2021-2022)
  • Impact and management of Grapevine Red Blotch Virus and its
    vector(s) in California and Oregon vineyards (Main
    researcher/2020-2022)
  • Investigation of the impact of grapevine red blotch virus (GRBV) on
    phenolic extractability and winemaking strategies to mitigate (Main
    researcher/ 2019-2022)
  • Impact of storage conditions (temperature, light, and bottle color) on
    rose wine quality (Main researcher/ 2019-2021)
  • Investigation of the impact of polymeric pigment formation on red
    wine mouthfeel evolution (Collaborator/ 2018-2021)
  • Elucidating the fundamental mechanism of phenolic extraction in red
    wine fermentations (Main researcher/ 2016-2019)
  • Collaborator on several research projects related to grape smoke
    exposure (mitigation in the vineyard and in the winery, amelioration,
    barrier sprays, consumer threshold levels…)
    Principal Investigator: Dr. A. Oberholster.

Skills: 

  1.  Lab management
  2.    Safety management
  3.    Experimental design
  4.    Grant writing
  5.    Project planning

Publications :

  • L. X. Lim, C. Medina-Plaza, I. Arias-Perez, Y. Wen, B. Neupane, J.X. Guinard, Using
    instrumental measurements and sensory analysis to assess the impact of smoke
    exposure on the wine matrix of different red wine varietals in California. In
    preparation
  • C. Medina-Plaza, L. X. Lim, A. Oberholster. Investigation of accelerated red wine
    aging using micro-oxygenation in combination with barrel aging. In preparation.
    C. Medina-Plaza, A. DuBois, E. Tomasino, Anita Oberholster. Impact of storage
    conditions (light exposure, temperature, and bottle color) on rose wine quality.
    Submitted to Food Chemistry
  • C. Tan, Y. Wen, B. Neupane, L. X. Lim, C. Medina-Plaza, A. Oberholster, I.
    Tagkopoulos. Volatile organic compound-based predictive modeling of smoke taint
    in wine. Submitted to Journal of Agriculture and Food Chemistry
  • A. Rumbaugh, C. Medina-Plaza, R. C. Girardello, A. Oberholster. Investigation of
    enological techniques to mitigate the impact of grapevine red blotch disease on
    resulting wine composition. Submitted to American Journal of Enology and
    Viticulture
  • A. Rumbaugh, C. Medina-Plaza, M. R. Sudarshana, A. Oberholster. Grapevine red
    blotch virus alters grape skin cell-wall composition impacting phenolic extractability
    during winemaking. 2023, Journal of the Science of Food and Agriculture, 103 (7),
    3457-3467.

Book Chapters:

M.L. Rodríguez-Méndez, C. Apetrei, C. Medina-Plaza, R. Muñoz, J.A. de Saja.
Sensor array based on phthalocyanines: New developments on nanostructured and
biomimetic electrochemical sensors. In Multisensor systems for chemical analysis:
materials and sensors. L. Lvova, D. Kirsanov, C. Di Natale, and A. Legin. Eds. Pan
Standford Publishing Pte. Ltd. Singapore, 2014; 139-179

Conferences :

  • “Discrepancy between the ability of wine experts and non-experts in identifying
    grape smoke exposure impact in different wine matrices”, 15th Pangborn Sensory
    Science Symposium, Nantes, (France) August 20th
    -24th 2023.
  • “Impact of micro-oxygenation in combination with barrel aging to shorten
    maturation time”, American Chemical Society, San Francisco (CA, USA) August 13th
    –
    17th 2023.
  • “Rose wine quality impacted by storage conditions”, American Chemical Society,
    San Francisco (CA, USA) August 13th
    -17th 2023.
    53- “Wine matrix impact on smoke marker compound expression in wine”, American
    Chemical Society, San Francisco (CA, USA) August 13th
    -17th 2023.
  • “Investigating the use of micro-oxygenation in combination with barrel to
    accelerate red wine aging.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Impact of Grapevine Red Blotch Virus infection on phenolic extractability in wine
    over two growing seasons in California.” American Society for Enology and Viticulture
    2023 National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Non-Destructive Spectrometric Assessment of Grape Cell Wall Composition and
    Phenolic Extractability” American Society for Enology and Viticulture 2023 National
    Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Assessing the impact of grape smoke exposure on the wine matrix from the lens
    of wine experts and consumers.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.

Additional  Experience :

2015
Visitor Researcher, Doctoral level.
University of California, Davis. Chemical Engineering and Material Science
Department.
Project: Quantitative doping and dedoping of conductive polymers
Supervisor: Prof. A. Moulé.

2014
Visitor Researcher, Doctoral level.
Center for Functional Nanomaterials, Brookhaven National Laboratory.
Project: Growth and properties of novel Au-In alloy oxide-based nanocatalysts.
Supervisor: Dr. E. Sutter.
2014-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of nanostructured sensors and biosensors for the
detection of antioxidants with interest in food industry.
Supervisor: Prof. M.L. Rodriguez-Mendez.
2013-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of a specific bioelectronic tongue for the analysis of the
ripening of grapes.
Supervisor: Prof. M.L. Rodriguez-Mendez

Tina Neuhaus | Thought Leadership

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Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links:

 

Search Engine Optimization (SEO)

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Introduction of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search engine results. Understanding the intricacies of SEO is vital for businesses and webmasters seeking to optimize their online presence and reach a broader audience. SEO research delves into the ever-evolving algorithms, strategies, and best practices that govern search engine rankings.

Search Engine Optimization (SEO):

On-Page SEO Optimization:

Examining techniques and tactics for optimizing individual web pages, including keyword research, meta tags, content quality, and website structure, to improve organic search visibility.

Off-Page SEO Strategies:

Analyzing external factors that influence search engine rankings, such as backlink acquisition, social signals, and online reputation management.

Local SEO and Geotargeting:

Researching strategies for improving visibility in local search results, including optimizing Google My Business listings, managing online reviews, and implementing location-based keywords.

Technical SEO and Website Performance:

Studying the technical aspects of SEO, including website speed, mobile-friendliness, schema markup, and site architecture, to enhance user experience and search engine crawlability.

Voice Search and SEO:

Exploring the impact of voice-activated devices and voice search on SEO strategies, including optimizing content for natural language queries and conversational search.

SEO Analytics and Performance Measurement:

Investigating the use of SEO analytics tools to track website traffic, keyword rankings, click-through rates, and other metrics to evaluate the effectiveness of SEO efforts.

SEO for E-commerce:

Analyzing SEO strategies specific to online retailers, including product page optimization, category structure, and strategies for managing duplicate content.

Mobile SEO and Mobile-First Indexing:

Researching the importance of mobile optimization and strategies for adapting to Google's mobile-first indexing, which prioritizes mobile-friendly websites.

SEO for Content Marketing:

Studying the integration of SEO principles into content marketing strategies, including keyword research for content ideation, content optimization, and content promotion.

SEO Algorithm Updates:

Keeping abreast of search engine algorithm updates, such as Google's core updates, and understanding their impact on website rankings and SEO best practices.

Video Marketing
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The Evolution of Social Media and Digital Marketing

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Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

Video Marketing
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Social Media Advertising
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Developing a Social Media Strategy
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Web Analytics and Metrics
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Social Media Metrics and Measurement
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Social Media Crisis Management
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