Vahid Tavallali | Social Media | Best Researcher Award

Posted on 16/03/2024 by ScienceFather

Vahid Tavallali | Social Media | Best Researcher Award

Assoc Prof Dr Vahid Tavallali Payame Noor University, Iran

He completed his Bachelor of Science degree at Esfehan University in Esfehan, Iran, in 1988, followed by a Master of Science in Analytical Chemistry at Shiraz University in Shiraz, Iran, graduating in 1991. Since 1999, he has been actively engaged in teaching a variety of graduate and undergraduate courses, including General Chemistry, Analytical Chemistry, Analytical Lab, Advanced Analytical Chemistry, Atomic Spectroscopy, Molecular Spectroscopy, Analytical Electrochemistry, Nonaqueous Solvents, and Chemical Separation. With a solid foundation in both academia and analytical chemistry, he brings a wealth of knowledge and experience to his teaching and research endeavors. His dedication to education and his commitment to advancing the field of chemistry underscore his role as a mentor and educator in the scientific community.

Education:

He completed his Bachelor of Science degree at Esfehan University in Esfehan, Iran, in 1988. Continuing his academic journey, he pursued a Master of Science in Analytical Chemistry at Shiraz University in Shiraz, Iran, graduating in 1991. Driven by his passion for research and academia, he furthered his studies by obtaining a Ph.D. in Analytical Chemistry from Shahid Beheshti University in Tehran, Iran, in 1998. Throughout his educational endeavors, he demonstrated a strong commitment to the field of chemistry, acquiring in-depth knowledge and practical skills in analytical techniques and methodologies. His academic achievements reflect his dedication to advancing his expertise and contributing to the scientific community. With each degree, he expanded his understanding of complex chemical principles and refined his ability to conduct rigorous research. His educational background equipped him with the necessary foundation to embark on a successful career in chemistry, where he could apply his knowledge to address real-world challenges and make meaningful contributions to the field.

🌐 Profile Links:

Experience:

Since 1999, he has been actively engaged in teaching a variety of graduate and undergraduate courses, including General Chemistry, Analytical Chemistry, Analytical Lab, Advanced Analytical Chemistry, Atomic Spectroscopy, Molecular Spectroscopy, Analytical Electrochemistry, Nonaqueous Solvents, and Chemical Separation. His extensive teaching experience spans multiple subjects within the realm of chemistry, catering to students at various academic levels. In addition to his teaching endeavors, he has also delved into research pursuits focused on spectroscopy, simultaneous determination by kinetic methods, drug consideration and determination, chemometrics, and complexometry. His research interests demonstrate a broad spectrum of expertise, ranging from theoretical methodologies to practical applications in analytical chemistry. Through his research endeavors, he has contributed to advancements in spectroscopic techniques and analytical methodologies, potentially impacting various fields such as pharmaceuticals, environmental science, and materials science. With a wealth of teaching experience and a diverse research background, he brings a comprehensive understanding of chemistry to both the classroom and the laboratory. His dedication to education and research underscores his commitment to advancing the field of chemistry and nurturing the next generation of scientists and scholars.

Publications:

Zinc alleviates salt stress and increases antioxidant enzyme activity in the leaves of pistachio (Pistacia vera L.‘Badami’) seedlings Cited By : 209, Published By : 2010
Zinc influence and salt stress on photosynthesis, water relations, and carbonic anhydrase activity in pistachio Cited By : 129, Published By : 2009
Effect of salicylic acid and salinity in thyme (Thymus vulgaris L.): Investigation on changes in gas exchange, water relations, and membrane stabilization and biomass accumulation Cited By : 107, Published By : 2009
Effects of long-term salinity on growth and performance of two pistachio (Pistacia L.) rootstocks. Cited By : 102, Published By : 2009
Calcium induces salinity tolerance in pistachio rootstocks Cited By : 59, Published By : 2008
The ameliorative effects of spermidine and calcium chloride on chilling injury in pomegranate fruits after long-term storage Cited By : 54, Published By : 2010
Preserving quality of fresh walnuts using plant extracts Cited By : 52, Published By : 2018
Methyl jasmonate enhances salt tolerance of almond rootstocks by regulating endogenous phytohormones, antioxidant activity and gas-exchange Cited By : 48, Published By : 2019
Effect of salinity on tolerance of two bitter almond rootstocks. Cited By : 46, Published By : 2008
Interactive effects of zinc and boron on growth, photosynthesis, and water relations in pistachio Cited By : 43, Published By : 2017

Chaudhury Sanjeev Kumar Dash | Social Media and Digital Marketing | Best Researcher Award

Posted on 16/03/202416/03/2024 by ScienceFather

Chaudhury Sanjeev Kumar Dash | Social Media and Digital Marketing | Best Researcher Award

Dr Chaudhury Sanjeev Kumar Dash Silicon University, India

Dr. Chaudhury Sanjeev Kumar Dash received his Ph.D. in Computer Science from Fakir Mohan University, India, in 2014. His doctoral research, supervised by Prof. Satchidananda Dehuri at F. M. University in Balasore, focused on “Evolutionary Neural Network for Data Mining.” With a solid foundation in academia, he embarked on a career in teaching and research. He began as an Associate Professor at the Silicon Institute of Technology, where he later assumed the position of Senior Assistant Professor. Throughout his tenure, he has been dedicated to shaping the minds of future professionals, imparting knowledge, and fostering a culture of innovation. Driven by a passion for advancing the field of computer science, he continues to explore new avenues in research and education.

🌐 Profile Links:

Education:

He obtained his Ph.D. in Computer Science from Fakir Mohan University, India, in 2014. His doctoral thesis, titled “Evolutionary Neural Network for Data Mining,” was completed under the guidance of Prof. Satchidananda Dehuri at F. M. University in Balasore. Prior to his Ph.D., he earned his M.Tech in Computer Science with First Class distinction from the School of Mathematics, Statistics & Computer Science at Utkal University, India, in 2004. This academic journey equipped him with a solid foundation in both theoretical and practical aspects of computer science, particularly focusing on data mining and computational intelligence techniques. Through his research and academic pursuits, he has demonstrated a strong aptitude for applying advanced computational methods to solve complex problems in various domains. His expertise in evolutionary neural networks and data mining reflects his dedication to exploring innovative solutions for challenging real-world issues. With a solid educational background and guidance from esteemed mentors, he continues to contribute to the advancement of computer science through his research, teaching, and professional endeavors.

Experience:

He served as an Associate Professor at the Silicon Institute of Technology and later transitioned to the role of Senior Assistant Professor at the same institution. With a keen dedication to academia, he contributed significantly to the academic and research endeavors within the institution. His roles encompassed not only teaching but also mentoring students, guiding research projects, and engaging in scholarly activities. At Silicon Institute of Technology, he played a pivotal role in shaping the educational experiences of students, fostering a dynamic learning environment, and instilling a passion for knowledge among learners. Additionally, his expertise and leadership qualities were instrumental in driving initiatives aimed at enhancing the academic standards and research output of the institution. Prior to his tenure at Silicon Institute of Technology, he served as a Lecturer at B.C.E.T., Balasore, where he honed his teaching skills and laid the foundation for his academic career. Throughout his journey, he has demonstrated a commitment to excellence in education and has been a source of inspiration for both students and colleagues alike.

Publications:

Radial basis function neural networks: a topical state-of-the-art survey Cited By : 112, Published By ; 2016
An outliers detection and elimination framework in classification task of data mining Cited By : 27, Published By ; 2023
Design of self-adaptive and equilibrium differential evolution optimized radial basis function neural network classifier for imputed database Cited By : 19, Published By ; 2016
DE+ RBFNs based classification: A special attention to removal of inconsistency and irrelevant features Cited By : 18, Published By ; 2019
Building a novel classifier based on teaching learning based optimization and radial basis function neural networks for non-imputed database with irrelevant features Cited By : 17, Published By ; 2022
Improving software reliability prediction accuracy using CRO-based FLANN Cited By : 17, Published By ; 2019
QORA-ANN: quasi opposition based Rao algorithm and artificial neural network for cryptocurrency prediction Cited By : 12, Published By ; 2021
On the study of GRBF and polynomial kernel based support vector machine in web logs Cited By : 10, Published By ; 2013
Feature selection for designing a novel differential evolution trained radial basis function network for classification Cited By : 9, Published By ; 2013
Differential Evolution-Based Optimization of Kernel Parameters in Radial Basis Function Networks for Classification Cited By : 9, Published By ; 2013

Adnan Amin | Customer Analytics, Machine Learning, Churn Prediction | Member

Posted on 07/02/202410/02/2024 by ScienceFather

Adnan Amin | Customer Analytics, Machine Learning, Churn Prediction | Member

Dr Adnan Amin Institute of Management Sciences Peshawar, Pakistan

Adnan Amin earned his M.Sc. in Computer Science from the University of Peshawar in 2008. He received his MS-CS degree (highest 1st class honors with distinction) and a Ph.D. degree (with Scholastic Honours) in data mining and machine learning from the Institute of Management Sciences (IMSciences) Peshawar, Pakistan, in 2015 and 2023, respectively. In November 2015, he joined IMSciences as a lecturer at the Center for Excellence in Information Technology. He is the lead of IM|DigiSol and the faculty adviser for the Computing and Innovation Society (IMCIS) at IMSciences. Before, he worked as an international consultant for curriculum and academic development at the School of ICT, NIMA Kabul, which was connected to the University of Jyvaskyla in Finland. This was part of a World Bank-funded project for Maxwell Stamp PLC, London (Project Code: P102573). Dr. Adnan’s research and innovation interests are industry-driven and cross-disciplinary. He focuses on developing and commercializing digital solutions and data mining/machine learning research innovations for a variety of industries, such as education, telecommunications, and healthcare. He has completed nearly 8 research projects in collaboration with international universities. He has served as the track chair of the WorldCist’21 workshop (LCBUDAMLT), the session chair of the ICITA’22, and a member of the program committees of numerous conferences including WorldCist, SDIWC, and DATA’23. He has (co) authored 29+ publications, including 16 journal articles, 11 conferences, and 2 book chapters in Springer, and obtained nearly 1000 citations with an h-index score of 14 and an i-index score of 16.

Education:

He completed his Ph.D. in Computer Science with a specialization in Data Mining & Machine Learning from the Center for Excellence in IT at the Institute of Management Sciences, Peshawar, Pakistan, in March 2023. His research focused on developing an adaptive learning approach for customer churn prediction using naïve Bayes. Prior to his Ph.D., he earned his MS in Computer Science with the highest 1st class honors and distinction from the same institution in May 2015, where he conducted research on a similar topic. He also holds an M.Sc. in Computer Science from the University of Peshawar, which he completed with a Grade of A+ in March 2008.

🌐 Profile Links:

Experience:

He has been serving as a lecturer at the Institute of Management Sciences in Peshawar, Pakistan, since November 2015. In this role, he teaches both graduate and undergraduate students and leads IM DigiSol, the institute’s in-house software house. Additionally, he holds the position of Web & Database Administrator (BPS-17) at the Directorate of Information Technology, Government of KP, where he spearheads the computerization efforts of the Special Branch Police Department and Counter Terrorism Department. Prior to this, he worked as an I.T/ERP Trainer at Rehman Medical Institute & Hospital in Peshawar, Pakistan, from 2012. He also served as an international consultant for curriculum and academic development at the School of ICT, NIMA Kabul, Afghanistan, from 2009 to 2011, as part of a World Bank-funded project implemented through Maxwell Stamp PLC, London. In this capacity, he provided teaching support to undergraduate students.

Publications:

Comparing oversampling techniques to handle the class imbalance problem: A customer churn prediction case study Cited By : 294, Published By : 2016
Customer churn prediction in the telecommunication sector using a rough set approach Cited By : 258, Published By : 2017
Customer churn prediction in telecommunication industry using data certainty Cited By : 232, Published By : 2018
Cross-company customer churn prediction in telecommunication: A comparison of data transformation methods Cited By : 88, Published By : 2019
Churn prediction in telecommunication industry using rough set approach Cited By : 51, Published By : 2015
Customer churn prediction in telecommunication industry: with and without counter-example Cited By : 40, Published By : 2014
Just-in-time customer churn prediction in the telecommunication sector Cited By : 39, Published By : 2020
Just-in-time customer churn prediction: With and without data transformation Cited By : 30, Published By : 2018
A comparison of two oversampling techniques (smote vs mtdf) for handling class imbalance problem: A case study of customer churn prediction Cited By : 29, Published By : 2015
Compromised user credentials detection in a digital enterprise using behavioral analytics Cited By : 27, Published By : 2019

Muhammad Faisal Shahzad | Consumers | Best Researcher Award

Posted on 29/01/202421/02/2024 by ScienceFather

Muhammad Faisal Shahzad | Consumers | Best Researcher Award

Dr Muhammad Faisal Shahzad Shenzhen University, China

He earned his Ph.D. in Marketing with a concentration in Consumer Behavior from Sichuan Business School, Sichuan University, China, during the period 2017-2020. Currently serving as an Assistant Professor at the University of Management and Technology in Lahore since May 2021, he contributes to the field of marketing through research and academic engagement. His teaching experience includes a Visiting Lecturer role at the University of Education from October 2020 to March 2021 and positions at the University of Lahore, Lahore Business School (November 2014 to August 2020), and Heritage International College (October 2013 to November 2014). With a solid academic background and a commitment to education, he brings valuable insights to the field of marketing and consumer behavior.

Education:

He holds a Ph.D. in Marketing with a specialization in Consumer Behavior from Sichuan Business School, Sichuan University, China, where he dedicated his research efforts from 2017 to 2020. Additionally, he earned an M.Phil. in Marketing from the School of Management at Capital University of Science and Technology, Islamabad, in September 2013. Prior to his doctoral studies, he completed an MBA in Marketing at Noon Business School, University of Sargodha, Pakistan, in September 2010. With a comprehensive academic journey, he has equipped himself with valuable insights into the dynamic field of marketing, demonstrating a commitment to continuous learning and expertise development.

🌐 Profile Links:

Honors and Awards:

He is a distinguished academic professional who has earned recognition for his outstanding contributions to research and scholarship. Notably, he received the Research Excellence Award from the University of Management and Technology in Lahore for his significant achievement in publishing a paper in a high-impact factor journal in 2021. His dedication to academic excellence is further exemplified by being the recipient of a full academic scholarship from September 2017 until the completion of his Ph.D. at Sichuan University, China. Additionally, his academic prowess is reflected in his M.Phil. accomplishment, where he was honored with the Dean’s Award – Cum Laude, achieving an impressive 3.53 out of 4.00. With a track record of scholarly achievements and a commitment to excellence, he continues to make notable contributions to the academic and research community.

Work Experience:

During his tenure at Sony Pakistan (Pan-Pacific Electronics) from April 2011 to September 2013, he served as an accomplished Area Sales Manager. In this pivotal role, he demonstrated strategic leadership and a keen understanding of the consumer electronics market. He successfully managed and directed sales activities, contributing significantly to the brand’s market presence. His efforts were instrumental in fostering strong relationships with clients and stakeholders. With a focus on achieving sales targets and promoting the Sony brand, he exhibited effective management skills and a commitment to excellence. His valuable contributions during this period underscored his proficiency in sales and brand management within the dynamic consumer electronics industry.

Publications:

Impact of smartphone brand experience on brand equity: With mediation effect of hedonic emotions, utilitarian emotions and brand personality Cited By: 59, Published By: 2019
Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility Cited By: 42, Published By: 2020
Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior Cited By: 34, Published By: 2015
“Drink it or not”: Soft drink anticonsumption behavior and the mediating effect of behavioral intentions Cited By: 15, Published By: 2019
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns Cited By: 7, Published By: 2022
The Moderating Role of Product Type in Network Buying Behavior Cited By: 7, Published By: 2020
Determinants of the intention to purchase branded meat: mediation of Brand Trust Cited By: 5, Published By: 2021
Exploring the Impact of E-Marketing on Consumers’ Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era Cited By: 2, Published By: 2022
Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion Cited By: 1, Published By: 2023
Do meat anti-consumption opinions influence consumers’ wellbeing?–The moderating role of religiosity Cited By: 1, Published By: 2022

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Posted on 23/01/202421/02/2024 by ScienceFather

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
The Impact of Entrepreneurial Marketing on The Firm Performance Cited By: 4, Published By: 2023
The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes Cited By: 2, Published By: 2023
The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

Posted on 30/12/202321/02/2024 by ScienceFather

Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

Ms Meiping Gao Beijing Municipal Research Institute of Eco Environmental Protection, China

She pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology from September 2009 to June 2012, specializing in wastewater treatment. As a Master’s candidate, she delved into research in the Department of Chemical Engineering. Following her academic pursuits, she has established herself as a prominent researcher in environmental protection.

🎓Education:

During the period from September 2009 to June 2012, she pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology. Engaging with the Department of Chemical Engineering, she dedicated her research efforts to the critical domain of wastewater treatment. Her academic journey during this time laid the foundation for her expertise in addressing environmental challenges through innovative solutions in chemical engineering and technology.

🌐 Profile Links:

Scopus
ORCID

Experience:

In her professional journey, she commenced her environmental engineering career at Beijing Lideheng Environmental Protection Engineering Co., Ltd. from July 2012 to January 2024, specializing in the prevention and control of air pollution. This foundational experience was followed by her current tenure at the Beijing Municipal Research Institute of Eco-Environmental Protection, starting from February 2024. Here, she is dedicated to pioneering research focused on the prevention and control of air pollution alongside the critical domain of indoor air quality control. Her commitment to environmental protection spans across various roles, emphasizing her expertise in combating air pollution through extensive research and practical applications. Her academic pursuits, culminating in a Master’s degree in Chemical Engineering and Technology from Beijing University of Chemical Technology, serve as a robust foundation for her impactful work in environmental engineering.

Academic achievements:

She has made significant contributions to environmental science and air quality research, establishing herself as the first author in several impactful publications. Her work includes investigating the emission factors and characteristics of volatile organic compounds (VOCs) from hair product applications in Beijing hair salons, as well as from adhesive applications in indoor decoration in China, both published in the Science of the Total Environment (2023 and 2021, respectively). Additionally, her research on source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China has been published in Chemosphere in 2021. She has also explored innovative approaches to environmental challenges, such as the ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor, published in Chemosphere in 2012. Furthermore, she played a pivotal role in the formulation of the mandatory local standards in Beijing titled “Limit Standard of Volatile Organic Compounds of Architectural Coatings and Adhesives” (DB11/1983-2022). Her diverse research portfolio showcases her expertise in air quality, environmental protection, and her leadership in shaping local standards for volatile organic compounds in architectural coatings and adhesives.

📊Publications:

Ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor: Decolorization and mechanism Cited By : 73, Published By : 2012
Emission factors and characteristics of volatile organic compounds (VOCs) from adhesive application in indoor decoration in China Cited By : 24, published By : 2021
Source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China Cited By : 38, Published By : 2021
Emission factors and emission inventory of volatile organic compounds (VOCs) from hair products application in hair salons in Beijing through measurement Published By : 2023
High Temperature Adsorption of SO₂ on Mixed Oxides Derived from CaAl Hydrotalcite-Like Compounds Published By : 2021
Physico-chemical characterization and source tracking of black carbon at a suburban site in Beijing Cited By : 14, Published By : 2015
Influence of temperature on formaldehyde emission parameters of solvent-based coatings Published By : 2021
Ozonation of Acid Red 14 in the Presence of Inorganic Salts in a Microporous Tube-in-Tube Microchannel Reactor Published By : 2014
VOCs emission characteristics of water-based architectural coatings in my country and their environmental impact Published By : 2021

Yu Pan | Information systems and digital marketing

Posted on 14/12/202314/12/2023 by ScienceFather

Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

Scopus

👨‍🏫 Working Experience:

2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
Member of the Academic Committee of Shanghai International Studies University (2019)
Executive Director of China Information Economics Association (2019)
Member of the 7th Shanghai Intellectuals Association (2018)
Executive Director of China Information Systems Society (CNAIS) (2017)
Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
Council Member, Shanghai Big Data Society Application Research Association (2017)
Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
Member of the Expert Advisory Committee of Hainan Information Association (2016)
Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

“Neuroscience Promotes the Development Trend of Management” (2020)
“Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
“Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

“Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
“Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
“Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

“Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
“Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
“Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
“Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
“Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

👥 Academic Meetings:

Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

🤝 Social Appointments:

Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)

Developing a Social Media Strategy

Posted on 07/10/202310/10/2023 by ScienceFather

Introduction of Developing a Social Media Strategy

Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively. A well-crafted social media strategy aligns your goals, target audience, and content with the platforms and tactics that will best engage and connect with your intended audience. It is the roadmap that guides your online presence and helps you achieve your objectives.

Developing a Social Media Strategy:

Audience Research and Persona Development:

Analyzing your target audience's demographics, interests, and behaviors to create detailed personas that inform content creation and targeting strategies.

Platform Selection and Optimization:

Identifying the most suitable social media platforms for your brand or objectives, optimizing profiles, and tailoring content to each platform's unique audience and features.

Content Strategy and Calendar Planning:

Creating a content strategy that outlines the type of content, posting frequency, and content calendar to maintain a consistent and engaging online presence.

Engagement and Community Building:

Strategies for fostering engagement, building a loyal online community, and leveraging user-generated content to strengthen brand affinity.

Metrics and Performance Measurement:

Defining key performance indicators (KPIs), tracking metrics, and using analytics tools to evaluate the effectiveness of your social media strategy and make data-driven improvements.

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Influence Marketing

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Search Engine Optimization (SEO)

Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search

Pay-Per-Click (PPC) Advertising

Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a

Email Marketing

Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences

Mobile Marketing

Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

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Future of Social Media and Digital Marketing

Posted on 07/10/202310/10/2023 by ScienceFather

Introduction of Future of Social Media and Digital Marketing

The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies that will shape the digital landscape. In a rapidly changing digital world, understanding the future of social media and digital marketing is essential for businesses and marketers seeking to stay ahead of the curve and adapt to emerging opportunities and challenges.

Future of Social Media and Digital Marketing:

Artificial Intelligence (AI) and Automation:

Exploring how AI-powered chatbots, recommendation engines, and predictive analytics will revolutionize personalized marketing, customer service, and content creation.

Augmented Reality (AR) and Virtual Reality (VR):

Analyzing the integration of AR and VR into social media and digital marketing strategies, from immersive advertising experiences to virtual showrooms.

Social Commerce and Shoppable Content:

Researching the growth of social commerce, including in-app shopping features, live-streamed product launches, and the future of e-commerce within social platforms.

Data Privacy and Regulation:

Studying the impact of evolving data privacy regulations (e.g., GDPR, CCPA) on digital marketing practices and strategies for maintaining user trust and compliance.

Influencer Marketing Evolution:

Investigating how influencer marketing will evolve, including the rise of micro-influencers, influencer authenticity, and influencer marketing's role in brand storytelling.

User-Generated Content and Community Building:

Exploring the continued importance of user-generated content in building brand communities and strategies for fostering user-generated content in the future.

Voice Search and Conversational Marketing:

Analyzing the growth of voice search and its implications for SEO, content optimization, and the rise of conversational marketing through voice-activated devices.

Ethical AI and Responsible Marketing:

Researching ethical considerations in AI-powered marketing, including bias mitigation, transparency, and responsible AI practices.

Sustainability and Social Responsibility:

Studying the growing importance of sustainability and social responsibility in digital marketing, including eco-friendly practices, ethical sourcing, and conscious consumerism.

Emerging Technologies and Platforms:

Exploring the impact of emerging technologies like blockchain, 5G, and quantum computing on social media and digital marketing strategies, as well as the rise of new social platforms.

Introduction of Social Media and Digital Marketing

Social Media Platforms and Their Features

Understanding Consumer Behavior

Content Creation and Curation

Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and

Community Management and Engagement

Influence Marketing

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Email Marketing

Mobile Marketing

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The Evolution of Social Media and Digital Marketing

Posted on 06/10/202309/10/2023 by ScienceFather

Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

Introduction of Social Media and Digital Marketing

Introduction of Social Media and Digital Marketing Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and consumer behavior.

Understanding Consumer Behavior

Social Media Platforms and Their Features

Content Creation and Curation

Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and

Community Management and Engagement

Influence Marketing

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Email Marketing

Mobile Marketing

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