Rajeev Kumar Mahaseth | Consultant

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Rajeev Kumar Mahaseth – Leading Researcher in Consultant

Assist Prof Dr Rajeev Kumar Mahaseth, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Nepalese Army Institute of Health Sciences, Nepal. His academic journey has been marked by a profound dedication to Consultant into Social Media and Digital Marketing applications.

šŸŽ“Education:

He completed his Masters in Otorhinolaryngology (ENT) from the Institute of Medicine in Kathmandu, Nepal, in August 2020. Prior to that, he earned his Bachelor’s degree in Medicine and Surgery from National Medical College in Birgunj, Nepal, graduating in May 2009. His educational journey started with Intermediate studies in Science at V.S Niketan in Kathmandu in June 2004, followed by completing his High School education in Science at B.S.L. M. English School in Janakpur, Nepal, in August 2002. Throughout his academic pursuits, he demonstrated a commitment to the field of medicine and a passion for continuous learning.

šŸ”Clinical Experience/Employment Record:

From: December 2020 ā€“ till date

Job: Consultant ENT-HN surgeon

Institution: Shree Birendra Hospital

Job Details / Duties:

ENT-HNS OPD, Consultation of Army personnel and their families

Management of In/Out patients of ENT-HNS department, Theory and Clinical classes for

Medical undergraduates, Interns and Post graduate MD, Residents, (NAIHS ) and

Medical Students of NAIHS.

Institution: Nepali Army Institute of Health Sciences

Job Title: Ā Assistant Professor

Job Details:

  1. Theory and practical classes of MBBS, Post graduate and other

students of NAIHS.

  1. Conduct academics and facilitate Internal and external Exams.

Teach and guide medical students in theory and clinical skill. Mentor and perform as

Guide and co-guide in research of post graduate residents and department research.

šŸŒ Profile Links:

šŸ† CME and Workshops: Ā 

  1. Participated as dissector in 6th Paediatric airway surgery course atĀ  IOM, TUTH in Feb 2019
  2. Participated as dissector 25th Nepal Temporal Bone Dissection and Ear surgery course atĀ  IOM, TUTH in May 2019
  3. Participated in 1st National Workshop on Thyroid surgery course atĀ  NAMS, Bir Hospital in Sep 2019
  4. Participated in Master course in Thyroid Cancer at Nepal Cancer Hospital in Nov 2019
  5. Participated as dissector 9th Hands on Head & Neck Cadeveric Dissection and Live Surgery Workshop at IOM, TUTH in Dec 2019
  6. Participated as dissector 9th Hands on Cadeveric and Live surgical Workshop on Endoscopic Endonasal sinus & skull Base surgeryDissection and Live Surgery Workshop at IOM, TUTH in Jan 2020

šŸŒProfessional skills and capability:

  1. Conduct teaching learning activities for undergraduates and post graduate students related to ear nose throat head neck disease as per the university curriculum.
  2. Examine, diagnose and treat Ear Nose Throat Head and Neck diseases
  3. Perform surgeries related ear, nose and throat at Shree Birendra Hospital
  4. Plan, coordinate and monitor medical support in natural disasters and health crisis / pandemics

šŸ“–Postings:

  1. 9 Fi.A ā€“ 2067
  2. 18 Fi. A ā€“ 2068
  3. No 4 Fi. A ā€“ 2071-03-30 to 2072-03-21

šŸŒŸPromotions:

  1. Leutinant- 2067/5/17
  2. Captain- 2069/05/17
  3. Major- 2076/07/06

šŸ‘©ā€šŸ”¬UN Mission:

  1. Basrah-UNAMI-UNGU-1-IRAQ M 2069/02/10 ā€“ 2069/09/06
  2. Lebanon- UNIFIL-54 Medical PL CDR Ā Ā 2070/06/09 ā€“ 2070/12/09

šŸ“ŠPublications:

  1. Mahaseth RK, Gurung U, Thapa N, Pradhan B, Kharel B. Fracture Nasal Bone: Causes, Presentation and Management in a Tertiary Care Center in Nepal. Journal of Institute of Medicine Nepal. 2020 Apr 30;42(1):21-5.
  2. Lymphoepithelial Carcinoma Of Paranasal Sinus:A Rare Case Report And Review Of Literature http://www.upjohns.co.in/pdf/20/7.pdf https://doi.org/10.36611/upjohns/se/2020/7
  3. Mahaseth RK, Gurung U, Pradhan B. Conchopexy Suture versus Bolgerization in preventing middle turbinate lateralisation following FESS.
  4. Pokharel S, Tamang S, Pokharel S, Mahaseth RK. Sudden sensorineural hearing loss in a postā€COVIDā€19 patient. Clinical Case Reports. 2021 Oct;9(10):e04956.
  5. Mahaseth RK, Kc S, Dutta VB, Karki R. Clinicohistopathological Profile of Head and Neck Cancers During COVID-19 Pandemic in a Tertiary Care Hospital. JMEC. 2021 Jan.
  6. Sarita KC, Mahaseth RK, Raut M, Yadav S, Yadav D, Ghimire P. Parotid Lymphangioma of adult: A case report. Annals of Medicine and Surgery. 2022 Aug 1;80:104200.
  7. Karki R, Mahaseth RK, Dutta VB, Bhattarai S. Comparison Between Harmonic scalpel and Cold dissection in Tonsillectomy at Shree Birendra Hospital: A Retrospective Study. Medical Journal of Shree Birendra Hospital. 2021;21(1):37-41.
  8. KC S, Dongol SR, Bhattarai S, Mahaseth RK. Long Term Results of Adult Tonsillectomy for Recurrent Tonsillitis at a Tertiary Referral Hospital in Nepal. Journal of Institute of Medicine. 2021 Aug 1;43(2).
  9. Gupta M, Mahaseth RK, Khadgi S, Shrestha A, Bhat N, Karna A. Thyroid Swellings Undergoing Thyroidectomy in a Tertiary Hospital of Nepal: A Retrospective Study of Distribution and Prevalence of Malignancy. Nepal Journal of Health Sciences. 2021 Dec 31;1(2):27-33.
  10. Mahaseth RK, Kc S, Dutta VB, Karki R. Clinicohistopathological Profile of Head and Neck Cancers During COVID-19 Pandemic in a Tertiary Care Hospital. JMEC. 2021 Jan.

Thanatchaphan Petcharat | Process for Consumer Behavior

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Thanatchaphan Petcharat – Leading Researcher in Process for Consumer Behavior

Congratulations, Dr Thanatchaphan Petcharat, on winning the esteemed BestĀ ResearcherĀ AwardĀ from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Thanatchaphan Petcharat, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Thammasat University, Thailand. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Process for Consumer Behavior into Social Media and Digital Marketing applications.

šŸ“š Education:

She completed her Ph.D. in Management Information Technology at Mahidol University, Thailand, in 2003. Later, she earned her M.Sc. in Management Information Technology from Walailak University, Thailand, in 2008, and her B.Sc. in Management Information System from the same university in 2020. Currently, she is a D.Omd candidate (Diploma of Oriental Medicine) at Rungsit University, Thailand.

šŸŒ Profile Links:

šŸŽ“ Certification:

  • Microsoft Certification Exams Completed Successfully (MCSE)
  • ITIL Foundation

šŸ’¼ Working Experience:

  1. CANNON MARKETING (THAILAND) COMPANY LIMITED: (2002 ā€“ 2004)
  2. IBM Solutions Delivery Co., Ltd.: (2004 ā€“ 2007)
  3. Total Access Communication Public Company Limited. (2007 ā€“ 2008)
  4. Prince of Songkhla University: (2008ā€“2019)
  5. Industrial Promotion Center Region 10 and 11: (2015 ā€“ 2019)
  6. THAMMASAT UNIVERSITY RESEARCH AND CONSULTANCY INSTITUTE (TU-RAC) (2020- Current)
    • Head of Interdisciplinary Center of Excellence in Data Science and Innovation for Thai Traditional and Alternative Medicine (Current)

šŸ“„ Research Articles:

  1. An Ontology-based Framework to Support Incident Management in IT Services
  2. Data mapping and visualization system for Rice Seed Production Information System using Elastic search
  3. Information Retrieval for Diabetics Dare Based on Ontology
  4. Unusual incident management system for providing information technology services
  5. INCIDENT MANAGEMENT SYSTEM FOR IT SERVICE
  6. Salted Eggs Manufacture Management of Information System: A Case Study of Seangā€“detch Farm
  7. Software License Checking for Extended Enterprise Risk Management
  8. Adobe Captivate and Articulate Storyline web tutorials
  9. A retentive consumer behavior assessment model of the online purchase decision-making process
  10. A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. Journal of Retailing and Consumer Services
  11. Sentiment Analysis Concerning the Thailand National Health Security Office by using the Sentiment Analysis Model Based on Twitter

šŸ’° Current Research Funding:

  • 2565 the project to develop a database linkage system from social media to analyze public service data, Royal Irrigation Department.
  • 2565 awareness raising project ethical application of artificial intelligence to support the future industry drive Office of the National Digital Economy and Society Commission (NIDA) and Thammasat University.
  • 2565 data warehouse project, Department of International Trade Promotion and Thammasat University.

šŸ” Data Innovation and Information Technology Consulting:

  • VIRIYAH BHANIJ CO., LTD.
  • G-HERB (THAILAND) COMPANY LIMITED
  • THAI TASAKI ENGINEERING CO., LTD

šŸ§  Academic Interest:

  • Data Science and Innovation for Thai Traditional and Alternative Medicine Business Process Management
  • Digital Transform
  • IT Service Management
  • Customer Behaviors

šŸ¤ Other:

  • Enterprise Resource Planning (ERP) consultant for Trinity Roots Co., Ltd.
  • Data Analytic consultant for DD Asset (Thailand) Co., Ltd.
  • Business Process Management Consultant for LT Group Co., Ltd.
  • Consultant on PDPA and Data Analytic for Prompt The Innovations Co., Ltd.

Future of Social Media and Digital Marketing

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Introduction ofĀ Future of Social Media and Digital Marketing

The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies that will shape the digital landscape. In a rapidly changing digital world, understanding the future of social media and digital marketing is essential for businesses and marketers seeking to stay ahead of the curve and adapt to emerging opportunities and challenges.

Future of Social Media and Digital Marketing:

Artificial Intelligence (AI) and Automation:

Exploring how AI-powered chatbots, recommendation engines, and predictive analytics will revolutionize personalized marketing, customer service, and content creation.

Augmented Reality (AR) and Virtual Reality (VR):

Analyzing the integration of AR and VR into social media and digital marketing strategies, from immersive advertising experiences to virtual showrooms.

Social Commerce and Shoppable Content:

Researching the growth of social commerce, including in-app shopping features, live-streamed product launches, and the future of e-commerce within social platforms.

Data Privacy and Regulation:

Studying the impact of evolving data privacy regulations (e.g., GDPR, CCPA) on digital marketing practices and strategies for maintaining user trust and compliance.

Influencer Marketing Evolution:

Investigating how influencer marketing will evolve, including the rise of micro-influencers, influencer authenticity, and influencer marketing's role in brand storytelling.

User-Generated Content and Community Building:

Exploring the continued importance of user-generated content in building brand communities and strategies for fostering user-generated content in the future.

Voice Search and Conversational Marketing:

Analyzing the growth of voice search and its implications for SEO, content optimization, and the rise of conversational marketing through voice-activated devices.

Ethical AI and Responsible Marketing:

Researching ethical considerations in AI-powered marketing, including bias mitigation, transparency, and responsible AI practices.

Sustainability and Social Responsibility:

Studying the growing importance of sustainability and social responsibility in digital marketing, including eco-friendly practices, ethical sourcing, and conscious consumerism.

Emerging Technologies and Platforms:

Exploring the impact of emerging technologies like blockchain, 5G, and quantum computing on social media and digital marketing strategies, as well as the rise of new social platforms.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Social Media Platforms and Their Features
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Understanding Consumer Behavior
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Content Creation and Curation
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Community Management and Engagement
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Influence Marketing
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Search Engine Optimization (SEO)
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Pay-Per-Click (PPC) Advertising
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Email Marketing
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Mobile Marketing
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

Understanding Consumer Behavior

Posted on by ScienceFather

Introduction of Understanding Consumer Behavior

Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing decisions. This field of study is crucial for businesses, marketers, and policymakers seeking to comprehend and adapt to the dynamic nature of consumer preferences in today's diverse and rapidly changing marketplace.

Understanding Consumer Behavior:

Consumer Decision-Making Process:

Examining the stages consumers go through when making purchase decisions, including problem recognition, information search, evaluation of alternatives, and post-purchase behavior.

Cultural Influences on Consumer Behavior:

Investigating how culture, values, and cultural norms impact consumer choices and preferences, including cross-cultural variations in consumer behavior.

Social Influence and Peer Effects:

Studying the role of social networks, peer recommendations, and group dynamics in shaping consumer attitudes and behaviors, particularly in the context of social media.

Brand Loyalty and Consumer Engagement:

Exploring the factors that contribute to brand loyalty, customer retention, and the development of strong emotional connections between consumers and brands.

Consumer Psychology and Emotions:

Analyzing the psychological drivers and emotional triggers that influence consumer decisions, including the role of emotions in impulse buying and brand loyalty.

Online Shopping Behavior:

Researching how consumers behave when shopping online, including factors such as website usability, trust, and online reviews that impact e-commerce decisions.

Consumer Perception and Product Packaging:

Examining the role of product packaging, design, and labeling in influencing consumer perceptions, including the importance of visual and sensory cues.

Sustainable and Ethical Consumption:

Investigating how consumers prioritize ethical and sustainable factors when making purchasing decisions, and how these preferences are changing markets.

Consumer Behavior in the Digital Age:

Exploring how the proliferation of digital technologies, mobile devices, and e-commerce platforms has reshaped the way consumers research, evaluate, and purchase products and services.

Neuromarketing and Neuroimaging:

Utilizing neuroscience techniques to understand how the brain processes marketing stimuli, including the use of neuroimaging to uncover subconscious consumer preferences.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and consumer behavior.
Understanding Consumer Behavior
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Social Media Platforms and Their Features
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Content Creation and Curation
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Community Management and Engagement
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Influence Marketing
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Search Engine Optimization (SEO)
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Pay-Per-Click (PPC) Advertising
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Email Marketing
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Mobile Marketing
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues