Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Mr Xinyi Hong Guangzhou University of China, China

With a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she completed from 2015 to 2021 under the UCD-CSSA Full Scholarship, she brings a wealth of academic expertise to her current role. As a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021, she focuses on researching tax cuts, fee reduction, digitalization, and enterprise innovation. Her work aims to drive forward understanding and innovation in these critical areas, contributing to advancements in entrepreneurship and economic development.

Education:

She holds a rich academic background, culminating in a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she pursued from 2015 to 2021 under the UCD-CSSA Full Scholarship. Her doctoral research, titled “Sensory Evaluation and Consumers’ Perception of Functional Pork Sausages: A Cross-Cultural Perspective,” delved into the intricate interplay between sensory perception and consumer behavior in the context of functional food products. Prior to her doctoral studies, she completed her Master of Science in Strategic Management & Planning at UCD Michael Smurfit Business School, where she earned a GPA of 3.56 and received 2.1 Upper Second Class Honors. She laid the foundation for her academic journey with a Bachelor of Science in International Business from the Economics School at Minzu University of China, Beijing, graduating with a GPA of 3.52. Through her academic pursuits, she has demonstrated a keen interest in interdisciplinary research at the intersection of economics, business, and food science, aiming to contribute meaningfully to the understanding of consumer behavior and market dynamics in the agricultural and food industry.

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Experience:

She is currently serving as a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021. In this role, she conducts research in areas such as tax cuts, fee reduction, digitalization, and enterprise innovation. Prior to this, she worked as a Senior Industry Consultant at Hangzhou Bizhi Technology Co., Ltd., where she provided customized digitalization upgrade plans for client companies based on their data centers and AI big data intelligent service systems. She has also contributed to promoting Sino-Irish scientific research, educational, and cultural activities as an Assistant at the Irish Institute for Chinese Studies at University College Dublin in Ireland. Earlier, she served as a Teaching Assistant at University College Dublin, where she provided tutorials and assistance in modules related to economics, Chinese economy, and food marketing. Additionally, she has experience in procurement assistance and business negotiation with European food companies at Beijing Fortuneroad Trading Company in China and served as a Social Media Manager at Designer Studio “We Are Islanders” in Dublin, where she established Chinese online media platforms and managed daily website operations.

Publications:

  1. Exploring the relationship between digital transformation and green innovation: The mediating role of financing modes Published By : 2024 
  2. Exploring the Impact of China’s Internal Circulation Strategy on Its Stock Market under Deglobalization. Published By : 2024 
  3. Consumer Preferences for Processed Meat Reformulation Strategies: A Prototype for Sensory Evaluation Combined with a ChoiceBased Conjoint Experiment  Published By : 2023
  4. The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay. Published By : 2022
  5. Do the government subsidies inhibit the entity overfinancialization? Fresh evidence from China. Published By : 2022
  6. Chinese consumers’ willingness-to-pay for nutrition claims on processed meat products, using functional sausages as a food medium. Published By : 2021