Solomiia Fedushko | Social Communication, Information technology | Member

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Solomiia Fedushko | Social Communication, Information technology | Member

Dr Solomiia Fedushko Lviv Polytechnic National University

Education:

She holds a Ph.D. in Engineering Science with a specialization in Structural, Applied, and Mathematical Linguistics from Lviv Polytechnic National University, Ukraine, awarded in 2015. Prior to her doctoral studies, she completed her Master of Science in Applied Linguistics from the Applied Linguistics Department of Lviv Polytechnic National University in 2010. Her academic journey began with a Bachelor’s degree in Philology from the same university’s Applied Linguistics Department in 2008. Throughout her academic career, she has demonstrated a strong commitment to linguistic research and education, specializing in areas such as structural linguistics, applied linguistics, and mathematical linguistics. Her Ph.D. thesis focused on exploring innovative approaches to linguistic analysis within the context of engineering science, showcasing her interdisciplinary expertise. With a solid foundation in philology and a profound understanding of linguistic theory, she has contributed significantly to the field through her research, publications, and academic endeavors. She continues to be actively engaged in scholarly activities, striving to advance knowledge and understanding in the realm of linguistics and its applications in various domain.

🌐 Profile Links:

Experience:

She has been actively engaged in academic and research activities at Lviv Polytechnic National University, Ukraine, since 2017. Currently serving as an Associate Professor in the Social Communication and Information Activities Department at the Institute of the Humanities and Social Sciences, her responsibilities include teaching a diverse range of courses such as Research Work, Electronic Democracy, Fundamentals of E-Government, Website Development, Social Networks in Business, and Web Design. Alongside her teaching role, she also holds the position of Head at the Research Laboratory “Analytical Center for Social Communications Technologies” since 2020. In these capacities, she plays a pivotal role in advancing research and education in the field of social communications and technology. With her expertise and leadership, she contributes to the development of innovative approaches to social communication technologies, shaping the future of the discipline and its applications in various domains.

Honors and Awards:

She has garnered numerous accolades and awards for her outstanding contributions to education, research, and scientific endeavors. In 2021, she was recognized as the winner of the TOP-10 Ukrainian Prize in the L’ORÉAL-UNESCO Global Program for Women in Science, highlighting her significant achievements in the field. Additionally, she clinched multiple victories in prestigious annual contests, such as “The Best Scientist” and “Best Young Scientist of the Year,” organized by the Council of Young Students at the Ministry of Education and Science of Ukraine and Lviv Polytechnic National University. Her remarkable achievements include winning scholarships, being honored for her exceptional series of scientific papers, and securing the title of “Best Young Scientist” in various categories, showcasing her remarkable talent, dedication, and leadership in her field of expertise. These accolades underscore her commitment to excellence and her impactful contributions to the academic and scientific community in Ukraine and beyond.

Publications:

  1. Methods of Determining Information Support of Web Community User Personal Data Verification System Cited By : 67, Published By : 2017
  2. University’s Information Image as a Result of University Web Communities’ Activities  Cited By : 61, Published By : 2017
  3. Development of a software for computer-linguistic verification of socio-demographic profile of web-community member Cited By : 61, Published By : 2014
  4. Real-time high-load infrastructure transaction status output prediction using operational intelligence and big data technologies Cited By : 60, Published By : 2020
  5. Big Data analysis in development of personalized medical system Cited By : 60, Published By : 2019
  6. Validation of the user accounts personal data of online academic community Cited By : 56, Published By : 2016
  7. Predicting pupil’s successfulness factors using machine learning algorithms and mathematical modelling methods Cited By : 55, Published By : 2020
  8. Determination of development scenarios of the educational web forum Cited By : 52, Published By : 2016
  9. Method of the Data Adequacy Determination of Personal Medical Profiles Cited By : 51, Published By : 2019
  10. E-commerce customers behavior research using cohort analysis: A case study of COVID-19 Cited By : 47, Published By : 2022

Guangxia Xu | Machine learning, recommendation algorithm, blockchain, big data, network information security | Member

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Guangxia Xu | Machine learning, recommendation algorithm, blockchain, big data, network information security | Member

Prof Guangxia Xu Guangzhou University, China

Engaged in research on big data security and intelligent analysis, network security and control, and blockchain technology and applications. Holds a bachelor’s degree in computer applications, master’s degree in software engineering, and Ph.D. in computer science and technology from Chongqing University, with a postdoctoral fellowship from Chongqing University’s Communication and Information Engineering. Currently a professor at Chongqing University of Posts and Telecommunications, she serves as the Executive Deputy Director of the Chongqing Engineering Laboratory for Network and Information Security Technology and the Chongqing Key Laboratory of Cyberspace and Information Security. A senior member of the China Computer Federation (CCF), member of the Blockchain Special Committee, ACM member, and IEEE senior member. Expert evaluator for the National Natural Science Foundation, the Ministry of Science and Technology, and various institutions in Chongqing. Over the past decade, she has led numerous national and provincial research projects, published extensively, and holds multiple patents.

Education:

She is a distinguished female academic born in 1974, holding a Ph.D., professorship, and serving as a doctoral supervisor. She is recognized as a leading talent in technological innovation in Chongqing, China. Her expertise lies in the research areas of big data security and intelligent analysis, network security and management, and blockchain technology and applications. She earned her Bachelor’s degree in Computer Applications, Master’s degree in Software Engineering, and Ph.D. in Computer Science and Technology from Chongqing University. She also completed her postdoctoral research in Communication and Information Engineering at Chongqing University. As an accomplished scholar, she has enriched her research experience as a visiting scholar at Stevens Institute of Technology in the United States, focusing on big data analytics. Currently, she holds the position of Professor in the Software School at Chongqing University of Posts and Telecommunications. Additionally, she serves as the Executive Deputy Director of the Engineering Laboratory for Network and Information Security Technology and the Key Laboratory of Network Space and Information Security in Chongqing Municipality. Moreover, she leads the innovation team responsible for big data security and intelligent analysis technology in Chongqing Municipality.

🌐 Profile Links:

Experience :

She is a senior member of the China Computer Federation (CCF) with membership number 33651M and a member of the Blockchain Special Committee. Additionally, she is an ACM member with membership number 4577936 and an IEEE senior member with membership number 95603944. She serves as an expert evaluator for the National Natural Science Foundation and the Ministry of Science and Technology, as well as a project review expert for various institutions in Chongqing. She holds leadership positions in several organizations, including Vice Chairman of the Chongqing Information Security Association and Vice Chairman of the Chongqing Blockchain Alliance. She also contributes as a reviewer for prestigious journals such as IEEE Internet of Things, ACM Computing Surveys, and Digital Communications and Networks. Moreover, she is actively involved in conference organization, serving as the General Chair of ICBCTIS2021 (International Conference on Blockchain Technology and Information Security) and as a Program Committee Member for various workshops and conferences in the field of cybersecurity and data science.

Publications:

  1. SDN-based data transfer security for Internet of Things Cited By : 119, Published By : 2017
  2. Improvement of the DPoS consensus mechanism in blockchain based on vague sets Cited By : 104, Published By : 2019
  3. A survey for mobility big data analytics for geolocation prediction Cited By : 73, Published By : 2016
  4. A social emotion classification approach using multi-model fusion Cited By : 58, Published By : 2020
  5. Cross-domain sentiment aware word embeddings for review sentiment analysis Cited By : 43, Published By : 2021
  6. A collaborative filtering recommendation algorithm based on user confidence and time context Cited By : 41, Published By : 2019
  7. A certificateless signcryption mechanism based on blockchain for edge computing Cited By : 37, Published By : 2022
  8. A blockchain-empowered federated learning in healthcare-based cyber physical systems Cited By : 29, Published By : 2022
  9. Fixed degree of decentralization DPoS consensus mechanism in blockchain based on adjacency vote and the average fuzziness of vague value Cited By : 29, Published By : 2021
  10. UAV’s agricultural image segmentation predicated by clifford geometric algebra Cited By : 29, Published By : 2019

 

Mehtab Afzal | Information Security | Member

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Mehtab Afzal | Information Security | Member

Assoc Prof Dr Mehtab Afzal University of Lahore – Defence Road Campus: The University of Lahore – New Campus, Pakistan

Dr. Mehtab Afzal, received the M.S. degree in Computer Science from COMSATS University Islamabad, Abottabad campus, Pakistan, in 2009 and the Ph.D. degree from Southwest Jiotong University Chengdu, Sichuan, China in 2016. He was a Research Associate in the Department of Computer Science and IT, COMSATS University Islamabad, Abottabad campus, Pakistan, from 2007 to 2009 and Lecturer with the Department of Computer Science, Gujrat University, Gujrat, Pakistan, from 2009 to 2010. He is currently an Associate Professor with the Department of Computer Science, The University of Lahore, Lahore, Pakistan. He has authored several research papers in international journals/conferences, such as the Knowledge-based systems (Elsevier), Neurocomputing (Elsevier), International Journal of Communication Systems (Wiley), International Conference on Multiple Classifiers Systems (Springer), etc. He also published couple of books with Lambert Academic Publishing, Germany. He has been serving as a Reviewer for several journals/conferences, including Multimedia Systems (Springer), Computers and Electrical Engineering (Elsevier), Knowledge-based Systems (Elsevier), etc. He is also a General Chair of the 4th International Conference on Advancements in Computational Sciences (ICACS’23). His research interests include multimedia information retrieval, computer vision and big data.

Education:

He completed his PhD in Computer Applied Technology at Southwest Jiaotong University in Chengdu, Sichuan, China, from 2010 to 2016. Prior to that, he pursued his Master of Science in Computer Science at COMSATS University Islamabad, Abbottabad Campus, Pakistan, from 2007 to 2009. His academic journey began with a Bachelor of Science in Computer Science from Allama Iqbal Open University in Islamabad, which he pursued from 2000 to 2004 at Paramount College of Computer Science in Wah Cantt. Throughout his educational pursuits, he has demonstrated a strong commitment to advancing his knowledge and expertise in the field of computer science.

🌐 Profile Links:

Experience:

He has held various academic positions throughout his career, starting as a Lecturer at Allama Iqbal Open University in Islamabad from 2005 to 2007, where he taught undergraduate courses. He then moved to the University of Gujrat in 2009-2010 as a Lecturer, continuing to teach undergraduate level courses. Subsequently, he joined the University of Lahore in 2016 as an Assistant Professor, where he taught courses and supervised thesis work at both undergraduate and postgraduate levels until 2022. Currently, he serves as an Associate Professor at the University of Lahore, where he holds the position of Conference General Chair for the ICACS23 conference and is a member of the Board of Studies.

Publications:

  1. Web Video Categorization using Category-Predictive Classifiers and Category-Specific Concept Classifiers Cited By : 7, Published By : 2016
  2. Web Video Classification with Visual and Contextual Semantics Cited By : 4, Published By : 2019
  3. Semi-supervised Evolutionary Ensembles for Web Video Categorization Cited By : 19, Published By : 2015
  4. A Base Level Ontology for Disaster Management Published By : 2017
  5. Detection of Imposter and Tampered Segments in Audio Recording using as Intelligent System Cited By : 2, Published By : 2021 
  6. GA-IRACE: Genetic Algorithm-Based Improved Resource Aware Cost-Efficient Scheduler for Cloud Fog Computing Environment  Published By : 2022
  7. ROCA: Auto-ResolvingOverlapping and Conflicts in ACL Policies for SDN. Published By : 2021
  8. Energy-Efficient Collaboration-BasedContent Sharing Strategy inDevice-to-Device Communication. Published By : 2021
  9. Extraction of opinion targets using syntactic rules in Urdu text Published By : 2021
  10. A Weighted Spatially Constrained Finite Mixture Model for Image Segmentation Published By : 2021

Felshiya Rajakumari R | Artificial Intelligence, Cyber security, EV, HEV

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Felshiya Rajakumari R – Leading Researcher in Artificial Intelligence, Cyber security, EV, HEV

Mrs Felshiya Rajakumari R , a distinguished academic and researcher in the field of renewable energy, Academician/Research Karpagam Institute of Technology, India. His academic journey has been marked by a profound dedication to Autonomous Vehicles into Social Media and Digital Marketing applications.

 🎓Education:

Since January 2020, she has been dedicatedly pursuing a Ph.D. on a part-time basis in Power Electronics and Drives at Karpagam Academy of Higher Education, Coimbatore. Currently awaiting Viva-Voce, she has maintained a commendable academic record with an achievement of 76%. Prior to her doctoral studies, she successfully completed a 2-year full-time Master’s of Engineering in Power Electronics & Drives, earning First Class with an impressive score of 80.8% from Sri Sivasubramaniya Nadar College of Engineering, Chennai, in 2018. Her academic journey began with a 4-year full-time Bachelor’s of Engineering in Electrical & Electronics Engineering, where she graduated with First Class Distinction, securing 85% from National Engineering College, Kovilpatti, in 2016. Furthermore, she excelled in her 12th-grade schooling at Holy Cross Girls Higher Secondary School, Tuticorin-3, achieving a remarkable score of 87.3% in 2012. Her academic prowess was evident even in her 10th-grade schooling at X’an Matriculation School, Tuticorin-3, where she secured an outstanding score of 94.5% in 2010.

🌐 Profile Links:

đŸ’» Projects handled:

Guided final year project (2018-2019) based on Agricultural Technology
 Project Title : Autonomous Farm and Seeding Robot for Agricultural Purpose
The main aim of this project is to help the farmers by providing real time date about their cultivation land with the
advancement of science and recent technologies for the attention of scientist is getting towards two fields – Farming
and Robotics Systems.
Guided final year project (2019-2020) based on Agricultural Robotic Technology Using Arduino for Cultivation Purpose.
 Project Title : Arduino Based Autonomous Farming Seeding Robot for Agricultural Purpose
To help farmers by providing real time date about their cultivation land, the scientist is attracted towards agricultural
field and the work is based on Robotic system. The field farming and robotics systems are merge together and it is
efficiently worked together to overcome the issues. This issue is solved by the robotics and it is worked very well forthe agriculture process and the robotics technology is played a good vital role in engineering, medical field, military,
etc. The main topology of this work deals with the robot for the farming seeds to reduce the man power intervention.
In this work moisture sensor indicates the soil water content in the agricultural field. Ultrasonic sensor is used for
distance calculating the obstacles to indicate the robot to turn the direction for seeding the cultivation land. Program
is simulated using Arduino Software.

đŸ–šïž Projects Applied for Funding Agency:

2019-2020:
 Applied the project “Arduino Based Autonomous Farming Seeding Robot for Agricultural Purpose” in the Tamil Nadu
State Council for Engineering Science and technology.
2020-2021:
 Applied the project “Advancement of Fault Credentials in Submerged Power Cable Using Sensor Detector” in the
Tamil Nadu State Council for Engineering Science and technology.
2022-2023:
 Applied the project “Farming Seeding Agro-Robots for Agricultural Purpose” in the IFERP-Innovative Project Seed
Funding Scheme and received the certificate.

🔍Membership/ Reviewer:

  • International Association of Electrical, Electronic and Energy Engineering
  • Institute of Research Engineers and Doctors
  • International Association of Engineers
  • Institute for Engineering Research and Publication
  • Institute of Green Engineers, IGEN GREEN9ENSAVCLUB.
  • International Journal of Engineering Research & Technology

📚Research Publications:

  • Publish a paper titled “Subversive ZETA DC-DC Converter Supports Photovoltaic Production Design with Utmost
    Tracking POWER using Dual-Anfis”, in the Sustainable Energy Technologies and Assessments, Vol 53, October 2022.
  • Publish a paper titled “Design Considerations and Performance Analysis based on Ripple Factors and Switching Loss
    for Converter Techniques” in Materials Today Proceedings: Vol 37, 2021.
  • Publish a paper titled “Speculative Evaluation and Relative Analysis of Divergence Techniques of DC-DC Converter” in
    2021 7th International Conference on Advanced Computing and Communication Systems (ICACCS), ISBN:978-1-6654-
    4634-1, 3 June 2021.
  • Publish a paper titled “Design and Implementation of Non-Inverting Buck Converter based on Performance Analysis
    Scheme”, in Machine Learning and the Internet of Things in Solar Power Generation, Taylor and Francis Group,
    published in 2023.
  • Publish a paper titled “Investigation and Analysis of DC-DC Converter with PV System and Maximum Power Point
    Tracking”, in the 14th Annual Research Congress 2021 held at Karpagam Academy of Higher Education, Coimbatore,
    10th December 2022.
  • Publish a paper titled “Investigation and Analysis of DC-DC Converter with PV System and Maximum Power Point
    Tracking”, in the 13th Annual Research Congress 2021 held at Karpagam Academy of Higher Education, Coimbatore,
    18th December 2021.
  • Publish a paper titled “Non-Isolated DC-DC Converter-An Overview of Operation Methods and Various Topologies
    Schemes” in AICTE Sponsored International Virtual Conference on Antenna Innovations, 5G Communications and
    Network Technologies during 6th and 7th November 2020 conducted by Velammal Institute of Technology.

đŸ€Achievements:

  • Received “Certificate of Appreciation” in Research Day program for Journal Publications and Book Chapters conducted
    in “Karpagam Institute of Technology” on 2023.
  • Received a young faculty member award from Nobel Research Academy on 2022.
  • Received “Certificate of Appreciation” in recognition as mentor role for NPTEL Online Certification Course “Developing
    Soft Skills and Personality”.
  • Received Elite Certificate for attended a NPTEL Exam, “Introduction to Internet of Things”, on 2022.
  • Won Gold Medal Award in SSN College of Engineering for “First Rank” in the Second Semester Anna University
    Examinations.
  • Received IIC Certificate for completed the “Advanced Level Training Course “conducted in online mode by MoE’s
    Innovation & AICTE.
  • Attended a NPTEL Exam, “Internet of Things”, completed the exam successfully with “ELITE CERTIFICATE”
  • Got “Certificate of Appreciation” in Annual Day 201 8 Program in “Karpagam Institute of Technology” for published a
    Journal Paper “Investigation on DC-DC Converter Topologies for PV Applications”.
  • Got cash prize award in Karpagam Institute of Technology for completed the “NPTEL-Internet of Things Exam” with
    “ELITE”.
  • Attended IIT Spoken Tutorial Exam on “Moodle Learning Management System” and got the certificate.
  • Won “Favorite Teacher Award” for the Department of Electrical and Electronics Engineering” during Teachers Day
    Celebration, 2019.

Yu Pan | Information systems and digital marketing

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Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

đŸ‘šâ€đŸ« Working Experience:

  • 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
  • 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
  • 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

  • Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
  • Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
  • Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
  • Member of the Academic Committee of Shanghai International Studies University (2019)
  • Executive Director of China Information Economics Association (2019)
  • Member of the 7th Shanghai Intellectuals Association (2018)
  • Executive Director of China Information Systems Society (CNAIS) (2017)
  • Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
  • Council Member, Shanghai Big Data Society Application Research Association (2017)
  • Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
  • Member of the Expert Advisory Committee of Hainan Information Association (2016)
  • Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

  1. “Neuroscience Promotes the Development Trend of Management” (2020)
  2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
  3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

  1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
  2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
  3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

  1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
  2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

  1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
  2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
  3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
  4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
  5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

đŸ‘„ Academic Meetings:

  • Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
  • Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

đŸ€ Social Appointments:

  • Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
  • Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
  • Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)

Legal and Ethical Considerations in Social Media and Digital Marketing

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Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

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