Yuanyuan Tian | Social Media and Digital Marketing Strategy

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Yuanyuan Tian – Leading Researcher in Social Media and Digital Marketing Strategy

Dr Yuanyuan Tian, a distinguished academic and researcher in the field of renewable energy, Academician/Research Nanyang Technological University, Singapore. His academic journey has been marked by a profound dedication to Autonomous Vehicles into Social Media and Digital Marketing applications.

📚 Research Experience:

She has an extensive research background, currently serving as a Research Fellow at the Singapore Centre for 3D Printing in Nanyang Technological University since October 2023, under the guidance of Prof. Kun Zhou. Prior to this, she held the position of Research Fellow at the HP-NTU Digital Manufacturing Corporate Lab from January 2023 to October 2023, also working with Prof. Kun Zhou. Her earlier roles include being a Project Officer and an Exchanged Ph.D. student at the School of Mechanical & Aerospace Engineering, Nanyang Technological University, from October 2022 to January 2023 and August 2021 to August 2022, respectively, under the supervision of Prof. Kun Zhou. She completed her Ph.D. in Engineering Mechanics at Hunan University, China, from September 2016 to October 2022, achieving an impressive GPA of 89/100, ranking in the top 3%, with Prof. Qihong Fang and Prof. Jia Li as her supervisors.

🌐 Profile Links:

đŸ€ Project Experience:

She has been actively involved in various research projects, showcasing her expertise in materials science and engineering. Notably, she hosted the research project titled “Study on the mechanism of the subsurface and interface damages induced by the high-speed grinding of multilayer materials,” which received support from theHunan Graduate Research Innovation Project, spanning from May 2019 to May 2021. Additionally, she has made significant contributions to projects such as “Study on the dislocation mechanism of toughening and deformation of ultra-fine refractory high entropy alloy” (supported by the National Natural Science Foundation of China since January 2017) and “Study on microstructure and mechanical property of high entropy alloys based on high flux end quenching” (supported by the Fundamental Research Funds for the Central Universities since October 2017). Her commitment to advancing knowledge in these areas reflects her dedication to cutting-edge research and development.

🌐Professional Skills: 

Languages: Chinese (Native) and English (Fluent).

Familiar with the operation of 3D printers.

Proficient in various scientific tools, including Lammps, Ovito, Vmd, Materials Studio, ABAQUS, Neper, C++ Programming, MatLab, Origin, AutoCAD, SolidWorks, and so on.

Academic Conferences:

  • Oral presentation in “2018 National Conference on Solid Mechanics”, Harbin, China, Nov. 2018.
  • Wall presentation in “The Chinese Congress of Theoretical and Applied Mechanics (CCTAM 2019)”, Hangzhou, China, Aug. 2019.
  • Oral presentation in “National Mechanics Doctoral forum”, Beijing, China, Sep. 2019

Publications:

  • Y. Tian, K.J. Chen, H. Zheng, D.R. Kripalani, Z.H. Zeng, A. Jarlöv, 
 & K. Zhou. Additively Manufactured Dual-faced Structured Fabric for Shape-adaptive Protection. Advanced Science 2023, 2301567.
  • Y. Tian, J. Li, G.J. Luo, Q.H. Fang. Tribological property and subsurface damage of nanotwinned Cu/FeCoCrNi high entropy alloy nanolaminates at various scratching velocities and normal loads. Tribology International 2022, 169, 107435.
  • Y. Tian, J. Li, G.J. Luo, Q.H. Fang, J. Peng. Strengthening and Softening in Gradient Nanotwinned FCC Metallic Multilayers. Chinese Physics B 2022, 31(6), 066204.
  • Y. Tian, H. Feng, J. Li, Q.H. Fang, L.C. Zhang. Nanoscale sliding friction behavior on Cu/Ag bilayers influenced by water film. Applied Surface Science 2021, 545, 148957.
  • Y. Tian, Q.H. Fang, J. Li. Molecular dynamics simulations for plastic response of nanotwinned FeNiCrCoCu high entropy alloy under nanoindentation. Nanotechnology 2020, 31, 465701.
  • Y. Tian, J. Li, Z.Y. Hu, Z.P. Wang, Q.H. Fang. Molecular dynamics study of plastic deformation mechanism in Cu/Ag multilayers. Chinese Physics B 2017, 26, 126802.
  • Y. Kong, G. J. Luo, Y.Y. Tian*, C.Y. Du. Atomic insight into tribological behavior of AlCoCrFeNi high entropy alloy at various nanoscratching conditions. Journal of Materials Research and Technology 2023, 27, 7293-7303.
  • Zhang, X.T. Zheng, L. Song, Y.Y. Tian*, D. Zhang, L.L. Yan, Compressive properties and failure mechanisms of 3D-printed continuous carbon fiber-reinforced auxetic structures. Composites Communications 2023, 43, 101744.
  • J. Luo, Y.Y. Tian1, F.L. Chen, J.F. Liu, S.Y. Chen, C.Y. Du. Atomic insight into mechanical behavior of AuPt alloys. International Journal of Mechanical Sciences, 2023, 108778.
  • H. Song1, Y.Y. Tian1, J.K. Quan, S.Y. Cui, J. Li, Q.H. Fang, V-shaped bending of Ti-6Al-4V titanium alloy sheet with elliptical hole. Materials Research Express 2019, 6, 1265j2.

 

Linjuan Rita Men | AI/chatbot and public relations

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Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

đŸ‘©â€đŸ« Academic Appointments:

  • 🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
  • 🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
  • 🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
  • 🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

  • 🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • 🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • 🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

  • 📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • 📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • 📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

  • 📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • 📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

  • 📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • 📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

đŸ—Łïž Invited Talks/Workshops/Webinars:

  • đŸ—Łïž Men., L. R. (February 22, 2023). ć…Źć…±ć…łçł»çš„æœ‰æ•ˆæ€§äžŽć“è¶ŠïŒšç»„ç»‡éą†ćŻŒäžŽæ–°ć…Žç§‘æŠ€çš„ćœ±ć“ă€‚ Nanchang University, Nanchang, Jiangxi, China.
  • đŸ—Łïž Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • đŸ—Łïž Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

  • 🌐 Language – English, Mandarin
  • 📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • đŸŽ™ïž Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

 

Hazar Hmoud | Chatbots

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Hazar Hmoud – Leading Researcher in Chatbots

Academician/Research Scholar University of Jordan, Jordan

Congratulations, Dr Hazar Hmoud, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Hazar Hmoud, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar  University of Jordan, Jordan. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Qualifications Highlights 🌟

  • Research Skills 📚
  • Training Needs Assessment 🎓
  • Event Management 📅
  • Presentation and Communication Skills đŸ—Łïž
  • Creativity and Initiative 💡
  • Supervisory Skills and Teamwork đŸ‘„
  • Critical Thinking and Confident Decision Making đŸ€”
  • Proficient in MS Project, MS Office, and PowerPoint đŸ–„ïž
  • NVivo Qualitative Tool 📊

Professional Experience 🏱

  • University of Jordan (Oct 2023 – Present)
    • Assistant Dean of Students’ and Alumni Affairs/Business School
  • University of Jordan (June 2022 – Oct 2023)
    • Head of Management Information Systems Department/Business School
    • Handling administrative tasks, academic advising, program monitoring, and quality evaluation.
    • Ensuring adherence to university policies, standards, accreditation requirements, and regulations.
    • Serving as a liaison between the department, university administration, and other departments.

Education 🎓

  • Nottingham University, Doctor of Philosophy (PhD) in Information Systems Management (2013-2018)
    • Thesis: “The ‘private-collective’ innovation model under permissive licensing: a case study of OpenNebula open-source software.”
  • University of Jordan, MBA/Management (2006-2008)
    • Dissertation: “The relationship between information quality and organizational strategic benefit: An applied study on the Jordanian communication company ‘BATELCO JORDAN’.”
  • University of Jordan, Bachelor in Computer Engineering (2000-2005)
    • Graduation Project: Interactive Voice Response (IVR) system.

Certificates 📜

  • Advanced Innovation and Entrepreneurship Train for Trainers 🚀
  • Fundamentals of Python Programming 🐍
  • AACSB Assurance of Learning 📊
  • Information Technology Infrastructure Library (ITIL) đŸ’»
  • Security+ Certified Professional (SCP) 🔐
  • Microsoft Certified Professional (MCP) đŸ–„ïž
  • CCNA Routing and Switching 🌐
  • Emotional Intelligence (IACET certified) 🧠
  • Finance for Non-Financial Managers đŸ’Œ

Administrative Achievements 🏆

  • Successfully initiated a Memorandum of Understanding between the University of Jordan and Zain Company.
  • Obtained approval to launch a Digital Transformation higher diploma.
  • Updated the management information systems curricula based on market needs analysis.
  • Established partnerships with Amazon International, King Abdullah II Fund for Development, and Crown Prince Foundation.

Professional Academic Activities 📝

  • Reviewer for various journals and conferences.
  • Active participation in scientific conference committees.
  • Session chair for international conferences.

Publications 📰

  • Published articles on business intelligence adoption, cloud computing adoption, artificial intelligence adoption, and effects of social media attributes on customer purchase intention.

Teaching Experience 📚

  • Systems Analysis and Software Engineering
  • Systems Analysis and Design
  • Graduation Project
  • Full Stack Web Development
  • Computer Networks
  • Databases
  • Principles of Management Information Systems
  • Office Automation

Cristina Medina Plaza | Research Award

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Cristina Medina Plaza – Leading Researcher in Research Award

Academician/Research Scholar UCDavis, United States

Congratulations, Dr Cristina Medina Plaza, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Cristina Medina Plaza, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar UCDavis, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Education: 

  • September 2012-June 2016
    PhD with honors. Department of Inorganic Chemistry, University of Valladolid
    (Spain).
    Dissertation: Arrays of sensors for enology applications: using nanoscience for
    grape analysis.
    Advisor: Dr. M.L. Rodriguez-Mendez.
  • September 2011-July 2012
    Master of Science, “Advanced techniques in chemistry”. Department of
    Analytical Chemistry, University of Valladolid (Spain).
    Dissertation: Comparative chemometric study of the mobility of metals in two
    areas of Castilla y LeĂłn.
    Advisor: Dr. R. Pardo.
  • September 2006-July 2011
    Bachelor of Science, Chemistry. University of Valladolid (Spain).

Professional Experience: 

September 2023-Ongoing
Staff Research Associate Level 4. Department of Viticulture and Enology,
University of California, Davis (USA).

Project:

  • Independently assess course and lab needs before each quarter/class in
    consultation with the instructor.
  • Provide innovative and significant ideas for the department’s courses,
    including lab experiments and curriculum suggestions.
  • Responsible for equipment, instrument, material and supplies inventory, as
    well as setting up and maintaining lab equipment and instrumentation for
    instruction purposes.
  • Schedule teaching winery operations with the winery manager, oversee
    their use, and coordinate grape, juice, and wine needs with relevant staff
    and instructors.
  • Supervise students during lab sessions, providing training and overseeing
    procedures and instrument use.
  • Coordinate TA activities in this area and assist in evaluating and testing lab
    exercises for improved pedagogical value.

July/2016-June 2022
Postdoctoral Researcher. Department of Viticulture and Enology, University of
California, Davis (USA).

Projects:

  • Investigation of accelerated red wine aging using micro-oxygenation in
    combination with barrel aging (Main researcher/ 2021-2022)
  • Impact and management of Grapevine Red Blotch Virus and its
    vector(s) in California and Oregon vineyards (Main
    researcher/2020-2022)
  • Investigation of the impact of grapevine red blotch virus (GRBV) on
    phenolic extractability and winemaking strategies to mitigate (Main
    researcher/ 2019-2022)
  • Impact of storage conditions (temperature, light, and bottle color) on
    rose wine quality (Main researcher/ 2019-2021)
  • Investigation of the impact of polymeric pigment formation on red
    wine mouthfeel evolution (Collaborator/ 2018-2021)
  • Elucidating the fundamental mechanism of phenolic extraction in red
    wine fermentations (Main researcher/ 2016-2019)
  • Collaborator on several research projects related to grape smoke
    exposure (mitigation in the vineyard and in the winery, amelioration,
    barrier sprays, consumer threshold levels
)
    Principal Investigator: Dr. A. Oberholster.

Skills: 

  1. ï€Ș Lab management
  2.    Safety management
  3.    Experimental design
  4.    Grant writing
  5.    Project planning

Publications :

  • L. X. Lim, C. Medina-Plaza, I. Arias-Perez, Y. Wen, B. Neupane, J.X. Guinard, Using
    instrumental measurements and sensory analysis to assess the impact of smoke
    exposure on the wine matrix of different red wine varietals in California. In
    preparation
  • C. Medina-Plaza, L. X. Lim, A. Oberholster. Investigation of accelerated red wine
    aging using micro-oxygenation in combination with barrel aging. In preparation.
    C. Medina-Plaza, A. DuBois, E. Tomasino, Anita Oberholster. Impact of storage
    conditions (light exposure, temperature, and bottle color) on rose wine quality.
    Submitted to Food Chemistry
  • C. Tan, Y. Wen, B. Neupane, L. X. Lim, C. Medina-Plaza, A. Oberholster, I.
    Tagkopoulos. Volatile organic compound-based predictive modeling of smoke taint
    in wine. Submitted to Journal of Agriculture and Food Chemistry
  • A. Rumbaugh, C. Medina-Plaza, R. C. Girardello, A. Oberholster. Investigation of
    enological techniques to mitigate the impact of grapevine red blotch disease on
    resulting wine composition. Submitted to American Journal of Enology and
    Viticulture
  • A. Rumbaugh, C. Medina-Plaza, M. R. Sudarshana, A. Oberholster. Grapevine red
    blotch virus alters grape skin cell-wall composition impacting phenolic extractability
    during winemaking. 2023, Journal of the Science of Food and Agriculture, 103 (7),
    3457-3467.

Book Chapters:

M.L. Rodríguez-Méndez, C. Apetrei, C. Medina-Plaza, R. Muñoz, J.A. de Saja.
Sensor array based on phthalocyanines: New developments on nanostructured and
biomimetic electrochemical sensors. In Multisensor systems for chemical analysis:
materials and sensors. L. Lvova, D. Kirsanov, C. Di Natale, and A. Legin. Eds. Pan
Standford Publishing Pte. Ltd. Singapore, 2014; 139-179

Conferences :

  • “Discrepancy between the ability of wine experts and non-experts in identifying
    grape smoke exposure impact in different wine matrices”, 15th Pangborn Sensory
    Science Symposium, Nantes, (France) August 20th
    -24th 2023.
  • “Impact of micro-oxygenation in combination with barrel aging to shorten
    maturation time”, American Chemical Society, San Francisco (CA, USA) August 13th
    –
    17th 2023.
  • “Rose wine quality impacted by storage conditions”, American Chemical Society,
    San Francisco (CA, USA) August 13th
    -17th 2023.
    53- “Wine matrix impact on smoke marker compound expression in wine”, American
    Chemical Society, San Francisco (CA, USA) August 13th
    -17th 2023.
  • “Investigating the use of micro-oxygenation in combination with barrel to
    accelerate red wine aging.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Impact of Grapevine Red Blotch Virus infection on phenolic extractability in wine
    over two growing seasons in California.” American Society for Enology and Viticulture
    2023 National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Non-Destructive Spectrometric Assessment of Grape Cell Wall Composition and
    Phenolic Extractability” American Society for Enology and Viticulture 2023 National
    Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Assessing the impact of grape smoke exposure on the wine matrix from the lens
    of wine experts and consumers.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.

Additional  Experience :

2015
Visitor Researcher, Doctoral level.
University of California, Davis. Chemical Engineering and Material Science
Department.
Project: Quantitative doping and dedoping of conductive polymers
Supervisor: Prof. A. Moulé.

2014
Visitor Researcher, Doctoral level.
Center for Functional Nanomaterials, Brookhaven National Laboratory.
Project: Growth and properties of novel Au-In alloy oxide-based nanocatalysts.
Supervisor: Dr. E. Sutter.
2014-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of nanostructured sensors and biosensors for the
detection of antioxidants with interest in food industry.
Supervisor: Prof. M.L. Rodriguez-Mendez.
2013-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of a specific bioelectronic tongue for the analysis of the
ripening of grapes.
Supervisor: Prof. M.L. Rodriguez-Mendez

Tina Neuhaus | Thought Leadership

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Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  UniversitĂ€t Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische UniversitĂ€t Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links: