Suraksha Gupta | Responsible Marketing | Best Researcher Award

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Suraksha Gupta | Responsible Marketing | Best Researcher Award

Prof Suraksha Gupta University of Arts United Kingdom

With a rich tapestry of educational accomplishments, she has left an indelible mark across prestigious institutions and diverse fields of study. Commencing her academic journey with a Bachelor of Commerce from the University of Delhi in 1988, she laid the cornerstone for her future endeavors. Eager to expand her horizons, she pursued an MBA from the Institute of Management Technology Ghaziabad, India, graduating in 2005. Her thirst for knowledge led her to Brunel University, UK, where she completed her PhD in Marketing in 2008, solidifying her expertise in the field.

Education:

She has an impressive array of educational achievements spanning several prestigious institutions and fields of study. Beginning with a Bachelor of Commerce from the University of Delhi in 1988, she laid the foundation for her academic journey. Building upon this, she obtained an MBA from the Institute of Management Technology Ghaziabad, India, in 2005, before pursuing a PhD in Marketing from Brunel University, UK, which she completed in 2008. Continuing her academic pursuits, she earned a PGCert (Diploma) in Higher Education from Middlesex University, UK, in 2011, further enhancing her expertise in educational practices. She then undertook the Brunel Associate Practitioner Pathway in 2009, consolidating her skills and knowledge. Her commitment to staying at the forefront of her field is evident in her participation in programs such as the CABS Development Program for Deans’ and Directors’ in 2021 and the Leveraging Big Data for Business Intelligence course at Cambridge University, UK, in 2022. Most recently, she acquired a Professional Certificate in Data Analyst from EDX.org in 2023, demonstrating her dedication to continuous learning and professional development.

šŸŒ Profile Links:

Experience:

She has held esteemed positions in academia, demonstrating her expertise and commitment to the field of marketing. Beginning her career as a Lecturer at Middlesex University Business School in 2009, she honed her teaching skills and academic prowess. Progressing to Brunel Business School in 2010, she continued to inspire and educate students as a Lecturer until 2014. Her dedication and contributions led to her appointment as a Senior Lecturer at Kent Business School from 2014 to 2016, where she played a pivotal role in shaping the academic landscape. Building upon her successes, she served as a Professor of Marketing at Newcastle University from 2017 to January 2024, where she made significant strides in research and education. Currently, she holds the prestigious position of Professor of Marketing at the University of Arts, London, starting from February 2024 onwards. Throughout her journey, she has exemplified leadership, innovation, and excellence in academia, leaving an indelible mark on the field of marketing.

Publications:

  1. Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting Cited By : 402, Published By : 2014
  2. Marketing innovation: A consequence of competitiveness Cited By : 390, Published By : 2016
  3. Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention Cited By : 350, Published By : 2018
  4. Influence of innovation capability and customer experience on reputation and loyaltyĀ Cited By : 335, Published By : 2016
  5. Investigating the effects of smart technology on customer dynamics and customer experienceĀ Cited By : 330, Published By : 2018
  6. Sustainability as corporate culture of a brand for superior performanceĀ Cited By : 386, Published By : 2013
  7. Integrating identity, strategy and communications for trust, loyalty and commitmentĀ Cited By : 281, Published By : 2017
  8. Role of big data and social media analytics for business to business sustainability: A participatory web contextĀ Cited By : 269, Published By : 2020
  9. The effect of digital signage on shoppers’ behavior: The role of the evoked experienceĀ Cited By : 228, Published By : 2014
  10. Enhancing university brand image and reputation through customer value co-creation behaviourĀ Cited By : 208, Published By : 2019

Liu Zhao | China Studies

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Dr Liu Zhao – Leading Researcher in China Studies

Academician/Research Scholar The University of Hong Kong, Hong KongĀ 

Congratulations, Dr Liu Zhao, on winning the esteemed BestĀ ResearcherĀ AwardĀ from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Ā Dr Liu Zhao, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar The University of Hong Kong, Hong Kong. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Academic Appointments

  • Postdoc, Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong, 2021-2023. The One Belt One Road Initiative Program, funded by the RGC CRF grant no. C7052-18G.
  • Specialized in: the Greater Bay Area Studies and Chinaā€™s soft power in the One Belt One Road Initiative

Education

  • PhD, Department of Sociology, Faculty of Social Sciences, The University of Hong Kong, 2015.01-2020.10
    • Specialized in political sociology, regional governance, and public policy
    • Ph.D. thesis: State Building Encounters Popular Religion: Pingxiang, 1912-1978.
  • Harvard-Yenching fellow, Harvard University, 2017.08-2018.06 (Cambridge, USA).
  • Visiting scholar at EHESS (Ɖcole des Hautes Ɖtudes en Sciences Sociales), 2016.10-2017.07, (Paris, France).
  • MPhil (upgraded to Ph.D. in 2015.01), Department of Sociology, Faculty of Social Sciences, The University of Hong Kong 2013-2014.
    • Major in political sociology and regional governance.
  • M.A., Department of Arts and Design, School of Communication and Design, Sun Yat-Sen University, 2008- 2010.
    • Major in Art Aesthetics and Urban Design.
  • B.A., Department of French, School of Foreign Languages, Sun Yat-Sen University, 2002-2006.
    • Major in: French language and literature.

Publications

  1. “A New Cultural-Sociological Approach to Social Movements: Cultural Pragmatics, Iconicity, and the Transformation of the Hong Kong Palace Museum into a Symbol of Authoritarian Power”
    • The American Journal of Cultural Sociology.
    • Online first, DOI: 10.1057/s41290-023-00198-1v
  2. “Rescuing a Discredited Artist by Building Symbolic Capital: A Study of Gao Jianfuā€™s South Asian Tour”
    • The Journal of Asian Studies, Forthcoming, vol. 84, issue 1, Feb 2025.
  3. “How Party-History-Revision Became a Tactic for Leadership Struggles within the Chinese Communist Party”
    • The Asian Journal of Social Sciences. Forthcoming, vol 51, issue 1, March 2024. DOI: 10.1016/j.ajss.2023.09.002. Online first
  4. “Improvisation, Collective Structure, and Culture Change: A Theory of Bricolage”
    • Anthropological Theory, Forthcoming.
  5. “Disaster, Death and Religion: The Revival of Ghost Drama in China, 1961-1965”
    • Modern China. Revised and Resubmitted.
  6. “The Paradox of Statebuilding: Why Statebuilding Weakened the State in the Republic of China, 1919-1948.”
    • The American Journal of Sociology, under review.
  7. Book Review, “Re-Enchanting Modernity: Ritual Economy and Society in Wenzhou, China.”
    • China Review International 26(3): 210-212, 2019.
  8. Book Review, “The Study on the Relationship between Hanyeping Enterprise and Government ę¼¢å†¶čå…¬åø與ę”æåŗœé—œäæ‚ē ”ē©¶,”
    • New Frontiers in Asian Scholarship, Harvard Yenching Institute, 2018.
  9. Book Review, “Gender, Romance and Marriage of Chinese Youth During the Cultural Revolution (1966-1976) ē‹‚ē€¾čˆ‡ę½›ęµļ¼šäø­åœ‹é’幓ēš„ę€§ęˆ€čˆ‡å©šå§»ļ¼ˆ1966-1976ļ¼‰,”
    • New Frontiers in Asian Scholarship, Harvard Yenching Institute, 2017.

Working Papers

  • “The Deathcare Service Industry and Networks in One Belt One Road Countries”
  • “How the Covid-19 Epidemic Facilitates the Strengthening of the Stateā€™s Disciplinary Power.”

Presentations in Conferences, Seminars and Workshops

  • September 2023, The Cultural Sociology East & West Conference, organized by the Center for Cultural Sociology at Yale University, New Haven. Invited as section chair.
  • August 2023, ā€œGlobal China in a Religious World,ā€ Asian Religious Cluster, Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong. Section Chair.
  • June 2023, ā€œSmart Museum in a Smart City: Art Museum and Urban Development in Chengdu.ā€ Time Gravity 2023 Chengdu Biennale International Academic Conference, the Chengdu Art Museum, Chengdu.
  • November 2022, ā€œHow the Corona-Virus Pandemic Leads to State Upscaling in the Great Bay Area,ā€ American Sociological Association, urban sociology branch, USA.
  • April 2022, ā€œDisaster and Religion: The Spatial Expansion of Religious Infrastructure in the 1960ā€™s Urban Chinaā€ Interdisciplinary Lunchtime Seminar, HKIHSS, University of Hong Kong.
  • October 2019, ā€œReligious Habitus: A Hidden Engine for Urban Resistance to State Rescaling in Pingxiang,ā€ Sociology of Chinese Religion, HKIHSS, University of Hong Kong, Hong Kong.
  • May 2018, ā€œThe Power of Iconic Performance: How a Planned Museum was Turned into a Symbol of the CCPā€™s Authoritarian Power,ā€ Advanced Political Science Workshop, Harvard-Yenching Institute, Cambridge.
  • April 2018, ā€œInter-disciplinary Research Skills: Comparing the Method of Ethnography in Sociology, Human Geography and Political Science,ā€ Postgraduate Seminar in the Graduate School of Arts and Sciences, Harvard, Cambridge.
  • November 2017, ā€œA Comparative Study on the Invention of the Revolutionary Tradition and Social Transformations in China,ā€ Advanced Political Science Workshop, Harvard-Yenching Institute, Cambridge.
  • April 2017, ā€œHow to Conduct the Field Investigation in China: Experience and Lessons in Participant Observationsā€, Young Scholarsā€™ Workshop in China Studies (Mener une recherche sur la Chine: ficelles et cuisine du jeune chercheur), Centre Chine, EHESS (Ɖcole des Hautes Ɖtudes en Sciences Sociales), Paris.
  • June 2016, ā€œA Comparative Study on the Invention of Tradition in Chinaā€, Advanced Research Training Workshop, the Harvard-Yenching Institute and the School of Government, Sun Yat-sen University, Guangzhou.

Scholarships, Research Grants and Awards

  • 2023, Research Grant from the Henry Luce Foundation, HKD 25,600, The Center for Cultural Sociology, Yale University.
  • 2021-2022, Hang Seng Bank Golden Jubilee Education Fund for Research, HKD 20,000, the Hong Kong Institute for the Humanities and Social Sciences, the University of Hong Kong.
  • 2018, Harvard-Yenching Scholarā€™s Academic Grant, USD 1,750, Harvard-Yenching Institute.
  • 2017, Harvard-Yenching Fellowship, USD 43,708, Harvard-Yenching Institute, Harvard.
  • 2017, Internationalization Pilot Scheme Research Funding, HKD 10,000, Faculty of Social Sciences, the University of Hong Kong.
  • 2016, Lee Hysan Fellowship, HKD 250,000, the Lee Hysan Foundation.
  • 2015, Travel Grant for Research Postgraduate, HKD 13,500, University Research Committee, the University of Hong Kong.

Teaching Experience

  • 2022-2023, part-time lecture at the University of Hong Kong, Soci 1003, Introduction to Sociology
  • 2021-2022, part-time lecture at the University of Hong Kong, Soci 1001, Introduction to Anthropology
  • 2015-2016, demonstrator at the University of Hong Kong, Soci 1003, Introduction to Anthropology.
  • 2014-2015, demonstrator at the University of Hong Kong, Soci 1001, Introduction to Sociology.
  • 2013-2014, tutor at the University of Hong Kong, Soci 1001, Introduction to Sociology.

Legal and Ethical Considerations in Social Media and Digital Marketing

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Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing:Ā 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

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