Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

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Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

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Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

Ms Meiping Gao Beijing Municipal Research Institute of Eco Environmental Protection, China

She pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology from September 2009 to June 2012, specializing in wastewater treatment. As a Master’s candidate, she delved into research in the Department of Chemical Engineering. Following her academic pursuits, she has established herself as a prominent researcher in environmental protection.

🎓Education:

During the period from September 2009 to June 2012, she pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology. Engaging with the Department of Chemical Engineering, she dedicated her research efforts to the critical domain of wastewater treatment. Her academic journey during this time laid the foundation for her expertise in addressing environmental challenges through innovative solutions in chemical engineering and technology.

🌐 Profile Links:

Experience:

In her professional journey, she commenced her environmental engineering career at Beijing Lideheng Environmental Protection Engineering Co., Ltd. from July 2012 to January 2024, specializing in the prevention and control of air pollution. This foundational experience was followed by her current tenure at the Beijing Municipal Research Institute of Eco-Environmental Protection, starting from February 2024. Here, she is dedicated to pioneering research focused on the prevention and control of air pollution alongside the critical domain of indoor air quality control. Her commitment to environmental protection spans across various roles, emphasizing her expertise in combating air pollution through extensive research and practical applications. Her academic pursuits, culminating in a Master’s degree in Chemical Engineering and Technology from Beijing University of Chemical Technology, serve as a robust foundation for her impactful work in environmental engineering.

Academic achievements:

She has made significant contributions to environmental science and air quality research, establishing herself as the first author in several impactful publications. Her work includes investigating the emission factors and characteristics of volatile organic compounds (VOCs) from hair product applications in Beijing hair salons, as well as from adhesive applications in indoor decoration in China, both published in the Science of the Total Environment (2023 and 2021, respectively). Additionally, her research on source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China has been published in Chemosphere in 2021. She has also explored innovative approaches to environmental challenges, such as the ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor, published in Chemosphere in 2012. Furthermore, she played a pivotal role in the formulation of the mandatory local standards in Beijing titled “Limit Standard of Volatile Organic Compounds of Architectural Coatings and Adhesives” (DB11/1983-2022). Her diverse research portfolio showcases her expertise in air quality, environmental protection, and her leadership in shaping local standards for volatile organic compounds in architectural coatings and adhesives.

📊Publications:

  1. Ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor: Decolorization and mechanism Cited By : 73, Published By : 2012

  2. Emission factors and characteristics of volatile organic compounds (VOCs) from adhesive application in indoor decoration in China Cited By : 24, published By : 2021

  3. Source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China Cited By : 38, Published By : 2021

  4. Emission factors and emission inventory of volatile organic compounds (VOCs) from hair products application in hair salons in Beijing through measurement Published By : 2023

  5. High Temperature Adsorption of SO2 on Mixed Oxides Derived from CaAl Hydrotalcite-Like Compounds Published By : 2021

  6. Physico-chemical characterization and source tracking of black carbon at a suburban site in Beijing Cited By : 14, Published By : 2015   

  7. Influence of temperature on formaldehyde emission parameters of solvent-based coatings Published By : 2021

  8. Ozonation of Acid Red 14 in the Presence of Inorganic Salts in a Microporous Tube-in-Tube Microchannel Reactor Published By : 2014

  9. VOCs emission characteristics of water-based architectural coatings in my country and their environmental impact Published By : 2021      

Yu Pan | Information systems and digital marketing

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Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

👨‍🏫 Working Experience:

  • 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
  • 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
  • 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

  • Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
  • Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
  • Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
  • Member of the Academic Committee of Shanghai International Studies University (2019)
  • Executive Director of China Information Economics Association (2019)
  • Member of the 7th Shanghai Intellectuals Association (2018)
  • Executive Director of China Information Systems Society (CNAIS) (2017)
  • Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
  • Council Member, Shanghai Big Data Society Application Research Association (2017)
  • Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
  • Member of the Expert Advisory Committee of Hainan Information Association (2016)
  • Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

  1. “Neuroscience Promotes the Development Trend of Management” (2020)
  2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
  3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

  1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
  2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
  3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

  1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
  2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

  1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
  2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
  3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
  4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
  5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

👥 Academic Meetings:

  • Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
  • Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

🤝 Social Appointments:

  • Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
  • Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
  • Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)