Syed Alam | Information Technology Usage | Digital Marketing Research Excellence Award

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Syed Alam | Information Technology Usage | Digital Marketing Research Excellence Award

Assoc Prof Dr Syed Alam, Prince Sultan University, Saudi Arabia

Throughout his illustrious career, he has been recognized for his remarkable contributions to academia and research. Notably, in 2018, he received the Best Presenter Award at the 2nd Asia International Multidisciplinary Conference held at UTM. With a Ph.D. in Electronic Commerce from Multimedia University Malaysia, his educational journey reflects his commitment to excellence in his field.

Education:

He holds a rich educational background, including a Ph.D. in Electronic Commerce from Multimedia University Malaysia, which he completed in January 2005. Prior to that, he obtained a Master of Commerce (M. Com) in Marketing from Rajshahi University, Bangladesh, in 1987. He furthered his academic pursuits with two more M. Com degrees, specializing in Finance & Banking in 1995 and Management in 1998, both from Rajshahi University. Additionally, he earned a Bachelor of Commerce (B. Com) with Honours in Marketing from Rajshahi University in 1986. Alongside his formal education, he completed four compulsory courses for the Ph.D. program at the University Utara Malaysia, covering Philosophy of Science & Epistemology, Seminar in Management, Research Methods, and Information Technology in Research. With a Bachelor’s degree in Commerce (Hons) with a focus on Marketing and a Master’s degree in Commerce with a specialization in Marketing, he possesses a solid foundation in business and marketing principles, complemented by his extensive academic journey and research endeavors.

🌐 Profile Links:

Honors and Awards:

He has garnered recognition and accolades throughout his career for his outstanding contributions in academia and research. In 2018, he was honored with the Best Presenter Award at the 2nd Asia International Multidisciplinary Conference hosted by UTM. His expertise and scholarship were further acknowledged in 2013 when he received the Best Author Award from Pearson Education Malaysia for publishing the acclaimed “Principle of E-Commerce” book. Prior to that, in 2011, he was bestowed with the Excellence Service Award at Universiti Kebangsaan Malaysia (UKM), a testament to his dedication and commitment to academic service. One of his notable achievements includes receiving the Best Paper Award at The 2008 International Conference on e-Commerce, e-Administration, e-Society, and E-Education held in Bangkok, Thailand. These awards underscore his proficiency and leadership in the field of e-commerce and multidisciplinary studies. With a track record of excellence and recognition, he continues to make significant contributions to the academic community, shaping the landscape of research and innovation in his domain.

Publications:

  1. Applying the Theory of Planned Behavior (TPB) in halal food purchasing Cited By : 1506, Published By : 2011
  2. A study of job stress on job satisfaction among university staff in Malaysia: Empirical study Cited By : 756, Published By : 2009
  3. Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? Cited By : 671, Published By : 2011
  4. ICT adoption in small and medium enterprises: An empirical evidence of service sectors in Malaysia Cited By : 534, Published By : 2009
  5. An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia Cited By : 406, Published By : 2011
  6. An empirical study of success factors of women entrepreneurs in southern region in Malaysia Cited By : 380, Published By : 2011
  7. Is religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley Cited By : 332, Published By : 2012
  8. Adoption of internet in Malaysian SMEs Cited By : 285, Published By : 2009
  9. The effect of human resource management practices on business performance among private companies in Malaysia Cited By : 281, Published By : 2009
  10. An investigation into the antecedents of customer satisfaction of online shopping Cited By : 271, Published By : 2010

Rajeev Kumar Mahaseth | Consultant

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Rajeev Kumar Mahaseth – Leading Researcher in Consultant

Assist Prof Dr Rajeev Kumar Mahaseth, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Nepalese Army Institute of Health Sciences, Nepal. His academic journey has been marked by a profound dedication to Consultant into Social Media and Digital Marketing applications.

🎓Education:

He completed his Masters in Otorhinolaryngology (ENT) from the Institute of Medicine in Kathmandu, Nepal, in August 2020. Prior to that, he earned his Bachelor’s degree in Medicine and Surgery from National Medical College in Birgunj, Nepal, graduating in May 2009. His educational journey started with Intermediate studies in Science at V.S Niketan in Kathmandu in June 2004, followed by completing his High School education in Science at B.S.L. M. English School in Janakpur, Nepal, in August 2002. Throughout his academic pursuits, he demonstrated a commitment to the field of medicine and a passion for continuous learning.

🔍Clinical Experience/Employment Record:

From: December 2020 – till date

Job: Consultant ENT-HN surgeon

Institution: Shree Birendra Hospital

Job Details / Duties:

ENT-HNS OPD, Consultation of Army personnel and their families

Management of In/Out patients of ENT-HNS department, Theory and Clinical classes for

Medical undergraduates, Interns and Post graduate MD, Residents, (NAIHS ) and

Medical Students of NAIHS.

Institution: Nepali Army Institute of Health Sciences

Job Title:  Assistant Professor

Job Details:

  1. Theory and practical classes of MBBS, Post graduate and other

students of NAIHS.

  1. Conduct academics and facilitate Internal and external Exams.

Teach and guide medical students in theory and clinical skill. Mentor and perform as

Guide and co-guide in research of post graduate residents and department research.

🌐 Profile Links:

🏆 CME and Workshops:  

  1. Participated as dissector in 6th Paediatric airway surgery course at  IOM, TUTH in Feb 2019
  2. Participated as dissector 25th Nepal Temporal Bone Dissection and Ear surgery course at  IOM, TUTH in May 2019
  3. Participated in 1st National Workshop on Thyroid surgery course at  NAMS, Bir Hospital in Sep 2019
  4. Participated in Master course in Thyroid Cancer at Nepal Cancer Hospital in Nov 2019
  5. Participated as dissector 9th Hands on Head & Neck Cadeveric Dissection and Live Surgery Workshop at IOM, TUTH in Dec 2019
  6. Participated as dissector 9th Hands on Cadeveric and Live surgical Workshop on Endoscopic Endonasal sinus & skull Base surgeryDissection and Live Surgery Workshop at IOM, TUTH in Jan 2020

🌐Professional skills and capability:

  1. Conduct teaching learning activities for undergraduates and post graduate students related to ear nose throat head neck disease as per the university curriculum.
  2. Examine, diagnose and treat Ear Nose Throat Head and Neck diseases
  3. Perform surgeries related ear, nose and throat at Shree Birendra Hospital
  4. Plan, coordinate and monitor medical support in natural disasters and health crisis / pandemics

📖Postings:

  1. 9 Fi.A – 2067
  2. 18 Fi. A – 2068
  3. No 4 Fi. A – 2071-03-30 to 2072-03-21

🌟Promotions:

  1. Leutinant- 2067/5/17
  2. Captain- 2069/05/17
  3. Major- 2076/07/06

đŸ‘©â€đŸ”ŹUN Mission:

  1. Basrah-UNAMI-UNGU-1-IRAQ M 2069/02/10 – 2069/09/06
  2. Lebanon- UNIFIL-54 Medical PL CDR   2070/06/09 – 2070/12/09

📊Publications:

  1. Mahaseth RK, Gurung U, Thapa N, Pradhan B, Kharel B. Fracture Nasal Bone: Causes, Presentation and Management in a Tertiary Care Center in Nepal. Journal of Institute of Medicine Nepal. 2020 Apr 30;42(1):21-5.
  2. Lymphoepithelial Carcinoma Of Paranasal Sinus:A Rare Case Report And Review Of Literature http://www.upjohns.co.in/pdf/20/7.pdf https://doi.org/10.36611/upjohns/se/2020/7
  3. Mahaseth RK, Gurung U, Pradhan B. Conchopexy Suture versus Bolgerization in preventing middle turbinate lateralisation following FESS.
  4. Pokharel S, Tamang S, Pokharel S, Mahaseth RK. Sudden sensorineural hearing loss in a post‐COVID‐19 patient. Clinical Case Reports. 2021 Oct;9(10):e04956.
  5. Mahaseth RK, Kc S, Dutta VB, Karki R. Clinicohistopathological Profile of Head and Neck Cancers During COVID-19 Pandemic in a Tertiary Care Hospital. JMEC. 2021 Jan.
  6. Sarita KC, Mahaseth RK, Raut M, Yadav S, Yadav D, Ghimire P. Parotid Lymphangioma of adult: A case report. Annals of Medicine and Surgery. 2022 Aug 1;80:104200.
  7. Karki R, Mahaseth RK, Dutta VB, Bhattarai S. Comparison Between Harmonic scalpel and Cold dissection in Tonsillectomy at Shree Birendra Hospital: A Retrospective Study. Medical Journal of Shree Birendra Hospital. 2021;21(1):37-41.
  8. KC S, Dongol SR, Bhattarai S, Mahaseth RK. Long Term Results of Adult Tonsillectomy for Recurrent Tonsillitis at a Tertiary Referral Hospital in Nepal. Journal of Institute of Medicine. 2021 Aug 1;43(2).
  9. Gupta M, Mahaseth RK, Khadgi S, Shrestha A, Bhat N, Karna A. Thyroid Swellings Undergoing Thyroidectomy in a Tertiary Hospital of Nepal: A Retrospective Study of Distribution and Prevalence of Malignancy. Nepal Journal of Health Sciences. 2021 Dec 31;1(2):27-33.
  10. Mahaseth RK, Kc S, Dutta VB, Karki R. Clinicohistopathological Profile of Head and Neck Cancers During COVID-19 Pandemic in a Tertiary Care Hospital. JMEC. 2021 Jan.

Yu Pan | Information systems and digital marketing

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Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

đŸ‘šâ€đŸ« Working Experience:

  • 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
  • 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
  • 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

  • Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
  • Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
  • Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
  • Member of the Academic Committee of Shanghai International Studies University (2019)
  • Executive Director of China Information Economics Association (2019)
  • Member of the 7th Shanghai Intellectuals Association (2018)
  • Executive Director of China Information Systems Society (CNAIS) (2017)
  • Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
  • Council Member, Shanghai Big Data Society Application Research Association (2017)
  • Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
  • Member of the Expert Advisory Committee of Hainan Information Association (2016)
  • Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

  1. “Neuroscience Promotes the Development Trend of Management” (2020)
  2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
  3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

  1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
  2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
  3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

  1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
  2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

  1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
  2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
  3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
  4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
  5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

đŸ‘„ Academic Meetings:

  • Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
  • Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

đŸ€ Social Appointments:

  • Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
  • Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
  • Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)

The Evolution of Social Media and Digital Marketing

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Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

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