Smita Singh | Hospitality | Best Researcher Award

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Smita Singh | Hospitality | Best Researcher Award

Dr Smita Singh MSU Denver School of Hospitality, United States

With a Ph.D. in Hospitality Management from Iowa State University, Ames, IA, she has dedicated her academic journey to the field of education. Her passion for enriching the learning experience is evident through her involvement in inter-departmental faculty meetings and curriculum development sessions. As an advocate for diverse instructional approaches, she has successfully optimized classroom activities to enhance student learning. Additionally, her commitment to fostering industry connections is showcased by her initiative to invite industry professionals for guest talks and discussions. Her contributions reflect a dynamic blend of academic expertise and a proactive approach to shaping the educational landscape.

Education:

She holds a Ph.D. in Hospitality Management from Iowa State University, Ames, IA, awarded in July 2022. Complementing her doctoral qualifications, she has actively pursued certifications, including Applied Research Methods in Human Sciences (Spring 2021), Business Analytics (December 2020), Sustainable Event Professional Certificate (Spring 2023), and Event Design Collective (Spring 2024). Her academic journey also includes an MBA in Marketing Management from Jaypee College of Business, India, earned in May 2009, with a minor in International Business and Strategy. She commenced her educational pursuits with an undergraduate degree in Electronics and Communication Engineering from JIITU, India, graduating in May 2007. With a diverse educational background and a commitment to ongoing professional development, she brings a rich blend of expertise to the field of Hospitality Management.

šŸŒ Profile Links:

Experience:

As an Assistant Professor at Metropolitan State University of Denver in Colorado since the fall of 2022, she has been actively engaged in shaping the academic landscape. Specializing in courses such as Event Project Planning, Talent Leadership, Advanced Planning and Risk Management (Capstone Class), Event Support Systems, Global Meetings and Events, and Independent Study, she brings a wealth of knowledge to her students. Her commitment to providing a comprehensive education is evident through her diverse course offerings, ensuring that students gain a well-rounded understanding of event management and planning. With a focus on practical skills and theoretical insights, she contributes to the development of future professionals in the field.

Awards:

She is a distinguished academic professional with a remarkable list of accolades and recognitions, showcasing her outstanding contributions to the field. Nominated for the ICHRIE Faculty Collegiality Award in Spring 2023, she has consistently demonstrated excellence in teaching, earning the Faculty Senate Teaching Excellence Award in the same semester. Her research prowess is evident through accolades such as the Best Paper Honorable Mention Award at the 41st ISTTE Conference in October 2022 and the Best Research Paper Award at the Central Chrie Virtual Conference in October 2020. Additionally, her impactful work extends to program recognition, as seen in the acknowledgment of the Event Management Program in Spring 2023. Her commitment to scholarship and leadership is further highlighted by awards like the PCMA Convening Leaders 2023 Faculty Scholarship Award and an Inspiration Hour Nomination with President Davidson at MSU Denver in Fall 2022. These accomplishments underscore her dedication to excellence in academia and research.

Publications:

  1. Use of service robots in an event setting: Understanding the role of social presence, eeriness, and identity threat Cited By : 19, Published By : 2021
  2. Consumersā€™ perceived effectiveness of COVID-19 mitigation strategies in restaurants: What went well and what could we do better? Cited By : 12, Published By : 2022
  3. Studentsā€™ perceptions of experiential learning in a political events course: A case study from Iowa Cited By : 4, Published By : 2021
  4. Response and Recovery through Event Portfolio Management A Case Study from Des Moines, Iowa Cited By : 2, Published By : 2021
  5. Sustainability and Climate Adaptation Using Smart Technologies in the Event Industry Cited By : 1, Published By : 2022
  6. Revenue Diversification for the DSM Book Festival: A Strategy for Financial Stability Published By : 2024
  7. 2023 PCMA experience: Producing large events after the threshold of COVID-19 Published By : 2023
  8. Exploring the effects of value co-creation strategies in event services on attendeesā€™ citizenship behaviors: The roles of customer empowerment and psychological ownership Published By : 2023
  9. Metaverse Events : Experiences Engagement and Sustainability Published By : 2023

Miguel Camacho-Ruiz | Tourist events classification, Artificial Intelligence

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Miguel Camacho-Ruiz – Leading Researcher in Tourist events classification, Artificial Intelligence

Mr Miguel Camacho-Ruiz, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Universidad Complutense de Madrid, Spain. Her academic journey has been marked by a profound dedication to Tourist events classification, Artificial Intelligence into Social Media and Digital Marketing applications.

Ā šŸŽ“Education:

He holds a Master of Science in Electrical and Electronics Engineering from the Illinois Institute of Technology, awarded in 2012. Additionally, he completed a program equivalent to a Bachelor’s and Master’s degree in STEM (Science, Technology, Engineering, and Mathematics) in Telecommunications Engineering at the Universidad PolitĆ©cnica de Madrid in 2012.

šŸŒ Profile Links:

Experience:Ā 

He is currently serving as the Chief Technology Officer (CTO) at SMARTVEL since March 2016, where he plays a key role in steering technological advancements. Simultaneously, he holds the position of Director at BIG DATA INTERNATIONAL CAMPUS, overseeing operations from April 2021 to March 2023. His academic leadership is evident as the Director AcadĆ©mico for several master’s programs since September 2018 at an undisclosed institution. Prior to this, he served as a Lecturer at MBIT SCHOOL from May 2018 to June 2021, contributing to the education sector. In February 2017, he founded ATALAYA TECHNOLOGIES, where he currently serves as the CEO, focusing on Artificial Intelligence and Data Science Development. His earlier experience includes a significant role at CHANNELIQ, where he held various positions, culminating in the role of Site Manager for Europe and other regions from January 2012 to March 2016. In this capacity, he efficiently managed a bilingual team of approximately 10 individuals based in Madrid and Chicago.

Publications:Ā 

  • Camacho-Ruiz, M., Carrasco, R. A., FernĆ”ndez-AvilĆ©s, G., & LaTorre, A. (2023). Tourism destination events classifier
    based on Artificial intelligence techniques. Applied Soft Computing, 148, 110914

Developing a Social Media Strategy

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Introduction of Developing a Social Media Strategy

Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively. A well-crafted social media strategy aligns your goals, target audience, and content with the platforms and tactics that will best engage and connect with your intended audience. It is the roadmap that guides your online presence and helps you achieve your objectives.

Developing a Social Media Strategy:

Audience Research and Persona Development:

Analyzing your target audience's demographics, interests, and behaviors to create detailed personas that inform content creation and targeting strategies.

Platform Selection and Optimization:

Identifying the most suitable social media platforms for your brand or objectives, optimizing profiles, and tailoring content to each platform's unique audience and features.

Content Strategy and Calendar Planning:

Creating a content strategy that outlines the type of content, posting frequency, and content calendar to maintain a consistent and engaging online presence.

Engagement and Community Building:

Strategies for fostering engagement, building a loyal online community, and leveraging user-generated content to strengthen brand affinity.

Metrics and Performance Measurement:

Defining key performance indicators (KPIs), tracking metrics, and using analytics tools to evaluate the effectiveness of your social media strategy and make data-driven improvements.

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