Tina Neuhaus | Thought Leadership

Posted on by ScienceFather

Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links:

 

Legal and Ethical Considerations in Social Media and Digital Marketing

Posted on by ScienceFather

 

Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

Video Marketing
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Developing a Social Media Strategy
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Web Analytics and Metrics
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Future of Social Media and Digital Marketing

Posted on by ScienceFather

 

Introduction of Future of Social Media and Digital Marketing

The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies that will shape the digital landscape. In a rapidly changing digital world, understanding the future of social media and digital marketing is essential for businesses and marketers seeking to stay ahead of the curve and adapt to emerging opportunities and challenges.

Future of Social Media and Digital Marketing:

Artificial Intelligence (AI) and Automation:

Exploring how AI-powered chatbots, recommendation engines, and predictive analytics will revolutionize personalized marketing, customer service, and content creation.

Augmented Reality (AR) and Virtual Reality (VR):

Analyzing the integration of AR and VR into social media and digital marketing strategies, from immersive advertising experiences to virtual showrooms.

Social Commerce and Shoppable Content:

Researching the growth of social commerce, including in-app shopping features, live-streamed product launches, and the future of e-commerce within social platforms.

Data Privacy and Regulation:

Studying the impact of evolving data privacy regulations (e.g., GDPR, CCPA) on digital marketing practices and strategies for maintaining user trust and compliance.

Influencer Marketing Evolution:

Investigating how influencer marketing will evolve, including the rise of micro-influencers, influencer authenticity, and influencer marketing's role in brand storytelling.

User-Generated Content and Community Building:

Exploring the continued importance of user-generated content in building brand communities and strategies for fostering user-generated content in the future.

Voice Search and Conversational Marketing:

Analyzing the growth of voice search and its implications for SEO, content optimization, and the rise of conversational marketing through voice-activated devices.

Ethical AI and Responsible Marketing:

Researching ethical considerations in AI-powered marketing, including bias mitigation, transparency, and responsible AI practices.

Sustainability and Social Responsibility:

Studying the growing importance of sustainability and social responsibility in digital marketing, including eco-friendly practices, ethical sourcing, and conscious consumerism.

Emerging Technologies and Platforms:

Exploring the impact of emerging technologies like blockchain, 5G, and quantum computing on social media and digital marketing strategies, as well as the rise of new social platforms.

Video Marketing
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Future of Social Media and Digital Marketing
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Social Media Advertising
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The Evolution of Social Media and Digital Marketing
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Developing a Social Media Strategy
Introduction of Developing a Social Media Strategy Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively.
Web Analytics and Metrics
  Introduction of Web Analytics and Metrics The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies
Social Media Metrics and Measurement
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Social Media Crisis Management
  Introduction of Social Media Crisis Management Social media crisis management is a critical aspect of modern brand and reputation management, as the digital age has given rise to the

The Evolution of Social Media and Digital Marketing

Posted on by ScienceFather

 

Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

Video Marketing
Introduction of Video Marketing Video marketing research is a dynamic field that explores the strategies, tools, and techniques used to create, distribute, and optimize video content for marketing purposes. In
Social Media and Digital Marketing Strategy
Introduction of Social Media and Digital Marketing Strategy Social media and digital marketing strategy research is a dynamic and critical field that delves into the development, implementation, and optimization of
Social Media and Digital Marketing Ethics and Governance
  Introduction of Social Media and Digital Marketing Ethics and Governance Social Media and Digital Marketing Ethics and Governance research is a critical area of study that addresses the ethical
Future of Social Media and Digital Marketing
  Introduction of Future of Social Media and Digital Marketing The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies,
Social Media Advertising
Introduction of Social Media Advertising Social media advertising research delves into the strategies, trends, and effectiveness of advertising campaigns on various social media platforms. As businesses increasingly leverage social media
The Evolution of Social Media and Digital Marketing
  Introduction of The Evolution of Social Media and Digital Marketing The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with
Developing a Social Media Strategy
Introduction of Developing a Social Media Strategy Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively.
Web Analytics and Metrics
  Introduction of Web Analytics and Metrics The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies
Social Media Metrics and Measurement
Introduction of Social Media Metrics and Measurement Social media metrics and measurement are essential components of any successful social media strategy. It involves the tracking and analysis of various data
Social Media Crisis Management
  Introduction of Social Media Crisis Management Social media crisis management is a critical aspect of modern brand and reputation management, as the digital age has given rise to the