Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

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Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Linjuan Rita Men | AI/chatbot and public relations

Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

👩‍🏫 Academic Appointments:

  • 🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
  • 🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
  • 🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
  • 🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

  • 🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • 🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • 🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

  • 📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • 📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • 📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

  • 📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • 📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

  • 📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • 📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

🗣️ Invited Talks/Workshops/Webinars:

  • 🗣️ Men., L. R. (February 22, 2023). 公共关系的有效性与卓越:组织领导与新兴科技的影响。 Nanchang University, Nanchang, Jiangxi, China.
  • 🗣️ Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • 🗣️ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

  • 🌐 Language – English, Mandarin
  • 📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • 🎙️ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

 

Tina Neuhaus | Thought Leadership

Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

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