Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

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Xinyi Hong | Consumer Willingness to Pay | Best Researcher Award

Mr Xinyi Hong Guangzhou University of China, China

With a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she completed from 2015 to 2021 under the UCD-CSSA Full Scholarship, she brings a wealth of academic expertise to her current role. As a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021, she focuses on researching tax cuts, fee reduction, digitalization, and enterprise innovation. Her work aims to drive forward understanding and innovation in these critical areas, contributing to advancements in entrepreneurship and economic development.

Education:

She holds a rich academic background, culminating in a Ph.D. in Agricultural Economics and Food Business from the Agriculture and Food Science School at University College Dublin (UCD) in Dublin, Ireland, which she pursued from 2015 to 2021 under the UCD-CSSA Full Scholarship. Her doctoral research, titled “Sensory Evaluation and Consumers’ Perception of Functional Pork Sausages: A Cross-Cultural Perspective,” delved into the intricate interplay between sensory perception and consumer behavior in the context of functional food products. Prior to her doctoral studies, she completed her Master of Science in Strategic Management & Planning at UCD Michael Smurfit Business School, where she earned a GPA of 3.56 and received 2.1 Upper Second Class Honors. She laid the foundation for her academic journey with a Bachelor of Science in International Business from the Economics School at Minzu University of China, Beijing, graduating with a GPA of 3.52. Through her academic pursuits, she has demonstrated a keen interest in interdisciplinary research at the intersection of economics, business, and food science, aiming to contribute meaningfully to the understanding of consumer behavior and market dynamics in the agricultural and food industry.

🌐 Profile Links:

Experience:

She is currently serving as a Postdoctoral Researcher at the School of Innovation and Entrepreneurship at Guangzhou University in China since December 2021. In this role, she conducts research in areas such as tax cuts, fee reduction, digitalization, and enterprise innovation. Prior to this, she worked as a Senior Industry Consultant at Hangzhou Bizhi Technology Co., Ltd., where she provided customized digitalization upgrade plans for client companies based on their data centers and AI big data intelligent service systems. She has also contributed to promoting Sino-Irish scientific research, educational, and cultural activities as an Assistant at the Irish Institute for Chinese Studies at University College Dublin in Ireland. Earlier, she served as a Teaching Assistant at University College Dublin, where she provided tutorials and assistance in modules related to economics, Chinese economy, and food marketing. Additionally, she has experience in procurement assistance and business negotiation with European food companies at Beijing Fortuneroad Trading Company in China and served as a Social Media Manager at Designer Studio “We Are Islanders” in Dublin, where she established Chinese online media platforms and managed daily website operations.

Publications:

  1. Exploring the relationship between digital transformation and green innovation: The mediating role of financing modes Published By : 2024 
  2. Exploring the Impact of China’s Internal Circulation Strategy on Its Stock Market under Deglobalization. Published By : 2024 
  3. Consumer Preferences for Processed Meat Reformulation Strategies: A Prototype for Sensory Evaluation Combined with a ChoiceBased Conjoint Experiment  Published By : 2023
  4. The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay. Published By : 2022
  5. Do the government subsidies inhibit the entity overfinancialization? Fresh evidence from China. Published By : 2022
  6. Chinese consumers’ willingness-to-pay for nutrition claims on processed meat products, using functional sausages as a food medium. Published By : 2021

Kuntal Ghosh | Reseach and Development | Best Researcher Award

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Kuntal Ghosh | Reseach and Development | Best Researcher Award

Mr Kuntal Ghosh CSIR-Central Glass and Ceramic Research Institute (CSIR-CGCRI), India

He currently serves as a Senior Research Fellow (INSPIRE DST Fellow) at the Energy Materials and Devices Division of CSIR-Central Glass and Ceramic Research Institute, where he focuses on developing All Solid-State Lithium Batteries using Novel Electrolytes under the guidance of Dr. Mir Wasim Raja. Previously, he conducted research on raindrop-size distribution during the Southwest Monsoon at Bose Institute in Kolkata, West Bengal, India, during a summer training program supervised by Dr. Sanat Kumar Das. These experiences have equipped him with valuable skills and expertise in the fields of materials science and environmental science.

🌐 Profile Links:

Education:

He is currently serving as a Senior Research Fellow (INSPIRE DST Fellow) at the Energy Materials and Devices Division (formerly FCBD) of CSIR-Central Glass and Ceramic Research Institute since October 2022. Under the guidance of Dr. Mir Wasim Raja, he is dedicated to the development of All Solid-State Lithium Batteries using Novel Electrolytes. Prior to this role, he held the position of Junior Research Fellow (INSPIRE DST Fellow) at the same division from October 2020 to October 2022, also under the supervision of Dr. M.W. Raja. Concurrently, he is pursuing his PhD at Jadavpur University since March 2022, focusing on the same topic of developing All Solid-State Lithium Batteries using Novel Electrolytes. He holds a Master of Science (M.Sc.) in Physics with a specialization in Condensed Matter Physics from Banaras Hindu University and a Bachelor of Science (B.Sc.) in Physics Hons. from Mohsin College. His academic journey began with Higher Secondary (H.S.) and Secondary (Madhyamik) education in Science from Puinan High School and Gossain Mali Para High School, respectively, both in West Bengal, India. His academic achievements and research endeavors reflect his dedication and passion for advancing the field of energy materials and devices.

Experience:

For his dissertation project, he collaborated with Dr. R. S. Tiwari, a Professor in the Department of Physics at Banaras Hindu University in Varanasi, Uttar Pradesh, India. The project centered around the hydrothermal synthesis of tungsten oxide nanostructures, emphasizing experimental techniques to fabricate and characterize these materials. This endeavor allowed him to delve into the realm of nanotechnology, exploring novel methods for the production of nanostructured materials with potential applications in various fields. Through these experiences, he honed his research skills, gained practical knowledge, and contributed to advancements in the respective domains under the guidance of esteemed mentors.

Publications:

  1. Facile Li-ion transport in microstructurally engineered hybrid LLZO electrolyte for application in pseudo-solid state lithium metal batteries Published By : 2024

  2. Engineered Li7La3Zr2O12 (LLZO) for Pseudo-Solid-State Lithium Metal Batteries (SSLMBs): Tailor-Made Synthesis, Evolution of the Microstructure, Suppression of Dendritic Growth, and Enhanced Electrochemical Performance Cited By : 1,  Published By : 2023

  3. Ga-Doped LLZO Solid-State Electrolyte with Unique plate-like Morphology Derived from Water Hyacinth (Eichhornia crassipes) Aquatic Weed: Waste to Wealth Conversion Cited By : 6,  Published By : 2022

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

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Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Thanatchaphan Petcharat | Process for Consumer Behavior

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Thanatchaphan Petcharat – Leading Researcher in Process for Consumer Behavior

Congratulations, Dr Thanatchaphan Petcharat, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Dr Thanatchaphan Petcharat, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Thammasat University, Thailand. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Process for Consumer Behavior into Social Media and Digital Marketing applications.

📚 Education:

She completed her Ph.D. in Management Information Technology at Mahidol University, Thailand, in 2003. Later, she earned her M.Sc. in Management Information Technology from Walailak University, Thailand, in 2008, and her B.Sc. in Management Information System from the same university in 2020. Currently, she is a D.Omd candidate (Diploma of Oriental Medicine) at Rungsit University, Thailand.

🌐 Profile Links:

🎓 Certification:

  • Microsoft Certification Exams Completed Successfully (MCSE)
  • ITIL Foundation

💼 Working Experience:

  1. CANNON MARKETING (THAILAND) COMPANY LIMITED: (2002 – 2004)
  2. IBM Solutions Delivery Co., Ltd.: (2004 – 2007)
  3. Total Access Communication Public Company Limited. (2007 – 2008)
  4. Prince of Songkhla University: (2008–2019)
  5. Industrial Promotion Center Region 10 and 11: (2015 – 2019)
  6. THAMMASAT UNIVERSITY RESEARCH AND CONSULTANCY INSTITUTE (TU-RAC) (2020- Current)
    • Head of Interdisciplinary Center of Excellence in Data Science and Innovation for Thai Traditional and Alternative Medicine (Current)

📄 Research Articles:

  1. An Ontology-based Framework to Support Incident Management in IT Services
  2. Data mapping and visualization system for Rice Seed Production Information System using Elastic search
  3. Information Retrieval for Diabetics Dare Based on Ontology
  4. Unusual incident management system for providing information technology services
  5. INCIDENT MANAGEMENT SYSTEM FOR IT SERVICE
  6. Salted Eggs Manufacture Management of Information System: A Case Study of Seang–detch Farm
  7. Software License Checking for Extended Enterprise Risk Management
  8. Adobe Captivate and Articulate Storyline web tutorials
  9. A retentive consumer behavior assessment model of the online purchase decision-making process
  10. A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. Journal of Retailing and Consumer Services
  11. Sentiment Analysis Concerning the Thailand National Health Security Office by using the Sentiment Analysis Model Based on Twitter

💰 Current Research Funding:

  • 2565 the project to develop a database linkage system from social media to analyze public service data, Royal Irrigation Department.
  • 2565 awareness raising project ethical application of artificial intelligence to support the future industry drive Office of the National Digital Economy and Society Commission (NIDA) and Thammasat University.
  • 2565 data warehouse project, Department of International Trade Promotion and Thammasat University.

🔍 Data Innovation and Information Technology Consulting:

  • VIRIYAH BHANIJ CO., LTD.
  • G-HERB (THAILAND) COMPANY LIMITED
  • THAI TASAKI ENGINEERING CO., LTD

🧠 Academic Interest:

  • Data Science and Innovation for Thai Traditional and Alternative Medicine Business Process Management
  • Digital Transform
  • IT Service Management
  • Customer Behaviors

🤝 Other:

  • Enterprise Resource Planning (ERP) consultant for Trinity Roots Co., Ltd.
  • Data Analytic consultant for DD Asset (Thailand) Co., Ltd.
  • Business Process Management Consultant for LT Group Co., Ltd.
  • Consultant on PDPA and Data Analytic for Prompt The Innovations Co., Ltd.

Magaji Abdullaji Usman | Digital platform and startup performance

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Magaji Abdullaji Usman – Leading Researcher in Digital platform and startup performance

Congratulations, Mr Magaji Abdullaji Usman, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mr Magaji Abdullaji Usman, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Northeastern University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Big Data Analytics, Block Chain Technologies, Machine Learning into Social Media and Digital Marketing applications.

📚 Education:

In 1995, he laid the foundation for his education by obtaining the Primary Certificate from Gaya Special Primary School in Gaya, Kano, Nigeria. This early milestone marked the beginning of his educational journey.Fast forward to 2001, he successfully completed his Senior Secondary School education at Unity Secondary School Karaye in Karaye, Kano, Nigeria, earning the Senior Secondary School Certificate.

In 2003, he furthered his education at the College of Arts and Science Kano, Kano, Nigeria, where he obtained the IJMB Certificate. Building on his academic achievements, he pursued higher education at Kano State College of Education Kumbotso in Kumbotso, Kano, Nigeria, earning the National Certificate of Education in 2007.

Continuing his quest for knowledge, he enrolled at Bayero University Kano, Kano, Nigeria, where he earned a Bachelor of Science degree in Economics with Second Class Upper honors in 2009.In 2013, he further honed his skills and knowledge by completing an MBA in Business Administration with a specialization in Finance, achieving Second Class Upper honors from Bayero University Kano. Taking a step further, he pursued a Master of Science degree in Econometrics at SRM University Chennai in Chennai, Tamil Nadu, India, graduating with First Class with Distinction in 2015.

Currently, he is engaged in the pursuit of knowledge in the field of Philosophy of Science and Enterprise Management at Northeastern University in Shenyang, Liaoning, China, with an expected completion date in July 2024. This ongoing academic journey reflects his commitment to continuous learning and personal development.

🌐 Profile Links:

🏛️ Core Competencies:

Public policy background, Data collection and analysis, Community development, Financial policy development, Analytical thinker, Strategic and financial planning expert, Creative problem solver, Public speaking

🏆 Accomplishments:

  • Helped design highly innovative programs for Durbar research and yearly cultural events.
  • Headed the unit soliciting the community in 2013.
  • Awarded Best Teacher at Jigawa State Polytechnic Dutse in 2010.
  • Earned Best Paper Presenter at SRM University in 2014.

👩‍💼 Working Experience:

  • Nov 2010 to Apr 2021: Planning Officer I, National Council for Arts and Culture – Kaduna, Nigeria
  • May 2009 to Jul 2010: Graduate Assistant, Jigawa State Polytechnics Dutse – Jigawa, Nigeria
  • Oct 2004 to May 2009: Classroom Teacher, Gaya Local Education Authority – Kano, Nigeria

📜 Professional Certificates:

  • 2015: Certificate in Applied Econometrics and Finance
  • 2013: SAS Certificate
  • 2011: Nigerian Institute of Management (NIM)
  • 2009: PC Hardware and Software
  • 2009: Network Operating System
  • 2006: Certificate in Computer

📚 Publications And Conferences:

  • International Conference on Digital Innovation and High-Quality Development organized by Guangdong and Journal of Emerging Market Finance and Trade (EMFT) Entrepreneurial Bricolage Application on the Transition from Latent to Emergent Entrepreneurship in Digital Platforms-2022
  • Tsinghua University in Collaboration with Management Organization Review (MOR) & Journal of Innovation Sciences (JIS) (Do Chinese Industry Spur Innovation to Embrace the Challenges of World’s New Scientific and Technological Revolution. Data Envelopment Approach) -2019
  • Social Science International Research Journal (IMRF) (constraint to growth among women farmers cooperative society in Kano state, Nigeria) Volume 3 Issue 1(2015) ISSN 2395- 0544-2015
  • Annamalai Journal of Management Sciences (Critical Analysis of Frauds in the Nigerian Financial Institution (Evidence from Commercial Banks) Special issue ISSN-0974-0406-2015

Understanding Consumer Behavior

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Introduction of Understanding Consumer Behavior

Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing decisions. This field of study is crucial for businesses, marketers, and policymakers seeking to comprehend and adapt to the dynamic nature of consumer preferences in today's diverse and rapidly changing marketplace.

Understanding Consumer Behavior:

Consumer Decision-Making Process:

Examining the stages consumers go through when making purchase decisions, including problem recognition, information search, evaluation of alternatives, and post-purchase behavior.

Cultural Influences on Consumer Behavior:

Investigating how culture, values, and cultural norms impact consumer choices and preferences, including cross-cultural variations in consumer behavior.

Social Influence and Peer Effects:

Studying the role of social networks, peer recommendations, and group dynamics in shaping consumer attitudes and behaviors, particularly in the context of social media.

Brand Loyalty and Consumer Engagement:

Exploring the factors that contribute to brand loyalty, customer retention, and the development of strong emotional connections between consumers and brands.

Consumer Psychology and Emotions:

Analyzing the psychological drivers and emotional triggers that influence consumer decisions, including the role of emotions in impulse buying and brand loyalty.

Online Shopping Behavior:

Researching how consumers behave when shopping online, including factors such as website usability, trust, and online reviews that impact e-commerce decisions.

Consumer Perception and Product Packaging:

Examining the role of product packaging, design, and labeling in influencing consumer perceptions, including the importance of visual and sensory cues.

Sustainable and Ethical Consumption:

Investigating how consumers prioritize ethical and sustainable factors when making purchasing decisions, and how these preferences are changing markets.

Consumer Behavior in the Digital Age:

Exploring how the proliferation of digital technologies, mobile devices, and e-commerce platforms has reshaped the way consumers research, evaluate, and purchase products and services.

Neuromarketing and Neuroimaging:

Utilizing neuroscience techniques to understand how the brain processes marketing stimuli, including the use of neuroimaging to uncover subconscious consumer preferences.

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