Nurcan Caliskan | Digital Marketing | Women Researcher Award

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Nurcan Caliskan | Digital Marketing | Women Researcher Award

Prof Dr Nurcan Çalışkan Gazi University, Turkey

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Currently, she holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. Her dedication to nursing education and leadership in healthcare reflect her lifelong commitment to advancing the field.

Education:

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Building upon her academic foundation, she furthered her expertise by obtaining a doctorate in Nursing from Hacettepe University’s Institute of Health Sciences, focusing on Nursing Principles, between 2003 and 2008. Throughout her educational journey, she demonstrated a commitment to advancing her knowledge and skills in the field of nursing. Her doctoral research likely contributed to the body of knowledge within nursing science, possibly addressing critical areas such as patient care, healthcare policy, or nursing education. With her extensive academic background and dedication to the nursing profession, she is equipped to make meaningful contributions to healthcare practice, research, and education in Turkey and beyond.

🌐 Profile Links:

Experience:

She currently holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. In this role, she oversees the department’s operations, including curriculum development, faculty management, and research initiatives. Her leadership ensures the delivery of high-quality education and promotes excellence in nursing practice. Prior to her current role, she served at Gazi University, Faculty of Health Sciences, Nursing Department, from 2015 to 2018. During this time, she contributed to the department’s academic programs, teaching courses, mentoring students, and engaging in scholarly activities. Her dedication to nursing education and her commitment to the development of future healthcare professionals were evident throughout her tenure. Throughout her career, she has demonstrated a passion for advancing nursing science and promoting the well-being of individuals and communities. Her expertise in nursing education and her leadership qualities have positioned her as a respected figure within the academic community. She continues to inspire her colleagues and students alike, driving innovation and excellence in nursing education and research at Gazi University.

Publications:

  1. Effect of a game-based virtual reality phone application on tracheostomy care education for nursing students: A randomized controlled trial Cited By : 123, Published By : 2019
  2. The effect of heat application on pain, stiffness, physical function and quality of life in patients with knee osteoarthritis  Cited By : 97, Published By : 2018
  3. Hemşirelik teorileri ve modelleri Cited By : 55, Published By : 2017
  4. Effects of case studies and simulated patients on students’ nursing care plan Cited By : 41, Published By : 2016
  5. Health behaviors in health sciences university students in Turkey Cited By : 40, Published By : 2010
  6. A Descriptive Study of Turkish Intensive Care Nurses’ Pressure Ulcer Prevention Knowledge, Attitudes, and Perceived Barriers to Care. Cited By : 36, Published By : 2019
  7. Effects of local heat application before intravenous catheter insertion in chemotherapy patients Cited By : 32, Published By : 2016
  8. Hemşirelerin ventrogluteal bölgeye intramüsküler enjeksiyon uygulamasına yönelik bilgi düzeylerinin belirlenmesi Cited By : 29, Published By : 2014
  9. A longitudınal study on the effect of tailored training and counseling on the professional attitude of nursing students Cited By : 28, Published By : 2015
  10. The knowledge levels of health personnel in Turkey regarding forensic evidence Cited By : 25, Published By : 2012

Chaudhury Sanjeev Kumar Dash | Social Media and Digital Marketing | Best Researcher Award

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Chaudhury Sanjeev Kumar Dash | Social Media and Digital Marketing | Best Researcher Award

Dr Chaudhury Sanjeev Kumar Dash Silicon University, India

Dr. Chaudhury Sanjeev Kumar Dash received his Ph.D. in Computer Science from Fakir Mohan University, India, in 2014. His doctoral research, supervised by Prof. Satchidananda Dehuri at F. M. University in Balasore, focused on “Evolutionary Neural Network for Data Mining.” With a solid foundation in academia, he embarked on a career in teaching and research. He began as an Associate Professor at the Silicon Institute of Technology, where he later assumed the position of Senior Assistant Professor. Throughout his tenure, he has been dedicated to shaping the minds of future professionals, imparting knowledge, and fostering a culture of innovation. Driven by a passion for advancing the field of computer science, he continues to explore new avenues in research and education.

🌐 Profile Links:

Education:

He obtained his Ph.D. in Computer Science from Fakir Mohan University, India, in 2014. His doctoral thesis, titled “Evolutionary Neural Network for Data Mining,” was completed under the guidance of Prof. Satchidananda Dehuri at F. M. University in Balasore. Prior to his Ph.D., he earned his M.Tech in Computer Science with First Class distinction from the School of Mathematics, Statistics & Computer Science at Utkal University, India, in 2004. This academic journey equipped him with a solid foundation in both theoretical and practical aspects of computer science, particularly focusing on data mining and computational intelligence techniques. Through his research and academic pursuits, he has demonstrated a strong aptitude for applying advanced computational methods to solve complex problems in various domains. His expertise in evolutionary neural networks and data mining reflects his dedication to exploring innovative solutions for challenging real-world issues. With a solid educational background and guidance from esteemed mentors, he continues to contribute to the advancement of computer science through his research, teaching, and professional endeavors.

Experience:

He served as an Associate Professor at the Silicon Institute of Technology and later transitioned to the role of Senior Assistant Professor at the same institution. With a keen dedication to academia, he contributed significantly to the academic and research endeavors within the institution. His roles encompassed not only teaching but also mentoring students, guiding research projects, and engaging in scholarly activities. At Silicon Institute of Technology, he played a pivotal role in shaping the educational experiences of students, fostering a dynamic learning environment, and instilling a passion for knowledge among learners. Additionally, his expertise and leadership qualities were instrumental in driving initiatives aimed at enhancing the academic standards and research output of the institution. Prior to his tenure at Silicon Institute of Technology, he served as a Lecturer at B.C.E.T., Balasore, where he honed his teaching skills and laid the foundation for his academic career. Throughout his journey, he has demonstrated a commitment to excellence in education and has been a source of inspiration for both students and colleagues alike.

Publications:

  1. Radial basis function neural networks: a topical state-of-the-art survey Cited By : 112, Published By ; 2016
  2. An outliers detection and elimination framework in classification task of data mining Cited By : 27, Published By ; 2023
  3. Design of self-adaptive and equilibrium differential evolution optimized radial basis function neural network classifier for imputed database Cited By : 19, Published By ; 2016
  4. DE+ RBFNs based classification: A special attention to removal of inconsistency and irrelevant features Cited By : 18, Published By ; 2019
  5. Building a novel classifier based on teaching learning based optimization and radial basis function neural networks for non-imputed database with irrelevant features Cited By : 17, Published By ; 2022
  6. Improving software reliability prediction accuracy using CRO-based FLANN Cited By : 17, Published By ; 2019
  7. QORA-ANN: quasi opposition based Rao algorithm and artificial neural network for cryptocurrency prediction Cited By : 12, Published By ; 2021
  8. On the study of GRBF and polynomial kernel based support vector machine in web logs Cited By : 10, Published By ; 2013
  9. Feature selection for designing a novel differential evolution trained radial basis function network for classification Cited By : 9, Published By ; 2013
  10. Differential Evolution-Based Optimization of Kernel Parameters in Radial Basis Function Networks for Classification Cited By : 9, Published By ; 2013

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

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Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Yu Pan | Information systems and digital marketing

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Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

👨‍🏫 Working Experience:

  • 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
  • 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
  • 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

  • Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
  • Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
  • Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
  • Member of the Academic Committee of Shanghai International Studies University (2019)
  • Executive Director of China Information Economics Association (2019)
  • Member of the 7th Shanghai Intellectuals Association (2018)
  • Executive Director of China Information Systems Society (CNAIS) (2017)
  • Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
  • Council Member, Shanghai Big Data Society Application Research Association (2017)
  • Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
  • Member of the Expert Advisory Committee of Hainan Information Association (2016)
  • Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

  1. “Neuroscience Promotes the Development Trend of Management” (2020)
  2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
  3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

  1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
  2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
  3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

  1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
  2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

  1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
  2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
  3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
  4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
  5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

👥 Academic Meetings:

  • Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
  • Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

🤝 Social Appointments:

  • Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
  • Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
  • Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)

Linjuan Rita Men | AI/chatbot and public relations

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Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

👩‍🏫 Academic Appointments:

  • 🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
  • 🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
  • 🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
  • 🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

  • 🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • 🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • 🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

  • 📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • 📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • 📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

  • 📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • 📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

  • 📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • 📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

🗣️ Invited Talks/Workshops/Webinars:

  • 🗣️ Men., L. R. (February 22, 2023). 公共关系的有效性与卓越：组织领导与新兴科技的影响。 Nanchang University, Nanchang, Jiangxi, China.
  • 🗣️ Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • 🗣️ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

  • 🌐 Language – English, Mandarin
  • 📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • 🎙️ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

 

Tina Neuhaus | Thought Leadership

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Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links:

 

The Evolution of Social Media and Digital Marketing

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Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

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