Nurcan Caliskan | Digital Marketing | Women Researcher Award

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Nurcan Caliskan | Digital Marketing | Women Researcher Award

Prof Dr Nurcan Çalışkan Gazi University, Turkey

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Currently, she holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. Her dedication to nursing education and leadership in healthcare reflect her lifelong commitment to advancing the field.

Education:

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Building upon her academic foundation, she furthered her expertise by obtaining a doctorate in Nursing from Hacettepe University’s Institute of Health Sciences, focusing on Nursing Principles, between 2003 and 2008. Throughout her educational journey, she demonstrated a commitment to advancing her knowledge and skills in the field of nursing. Her doctoral research likely contributed to the body of knowledge within nursing science, possibly addressing critical areas such as patient care, healthcare policy, or nursing education. With her extensive academic background and dedication to the nursing profession, she is equipped to make meaningful contributions to healthcare practice, research, and education in Turkey and beyond.

🌐 Profile Links:

Experience:

She currently holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. In this role, she oversees the department’s operations, including curriculum development, faculty management, and research initiatives. Her leadership ensures the delivery of high-quality education and promotes excellence in nursing practice. Prior to her current role, she served at Gazi University, Faculty of Health Sciences, Nursing Department, from 2015 to 2018. During this time, she contributed to the department’s academic programs, teaching courses, mentoring students, and engaging in scholarly activities. Her dedication to nursing education and her commitment to the development of future healthcare professionals were evident throughout her tenure. Throughout her career, she has demonstrated a passion for advancing nursing science and promoting the well-being of individuals and communities. Her expertise in nursing education and her leadership qualities have positioned her as a respected figure within the academic community. She continues to inspire her colleagues and students alike, driving innovation and excellence in nursing education and research at Gazi University.

Publications:

  1. Effect of a game-based virtual reality phone application on tracheostomy care education for nursing students: A randomized controlled trial Cited By : 123, Published By : 2019
  2. The effect of heat application on pain, stiffness, physical function and quality of life in patients with knee osteoarthritis  Cited By : 97, Published By : 2018
  3. Hemşirelik teorileri ve modelleri Cited By : 55, Published By : 2017
  4. Effects of case studies and simulated patients on students’ nursing care plan Cited By : 41, Published By : 2016
  5. Health behaviors in health sciences university students in Turkey Cited By : 40, Published By : 2010
  6. A Descriptive Study of Turkish Intensive Care Nurses’ Pressure Ulcer Prevention Knowledge, Attitudes, and Perceived Barriers to Care. Cited By : 36, Published By : 2019
  7. Effects of local heat application before intravenous catheter insertion in chemotherapy patients Cited By : 32, Published By : 2016
  8. Hemşirelerin ventrogluteal bölgeye intramüsküler enjeksiyon uygulamasına yönelik bilgi düzeylerinin belirlenmesi Cited By : 29, Published By : 2014
  9. A longitudınal study on the effect of tailored training and counseling on the professional attitude of nursing students Cited By : 28, Published By : 2015
  10. The knowledge levels of health personnel in Turkey regarding forensic evidence Cited By : 25, Published By : 2012

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

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Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Yu Pan | Information systems and digital marketing

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Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

👨‍🏫 Working Experience:

  • 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
  • 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
  • 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

  • Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
  • Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
  • Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
  • Member of the Academic Committee of Shanghai International Studies University (2019)
  • Executive Director of China Information Economics Association (2019)
  • Member of the 7th Shanghai Intellectuals Association (2018)
  • Executive Director of China Information Systems Society (CNAIS) (2017)
  • Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
  • Council Member, Shanghai Big Data Society Application Research Association (2017)
  • Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
  • Member of the Expert Advisory Committee of Hainan Information Association (2016)
  • Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

  1. “Neuroscience Promotes the Development Trend of Management” (2020)
  2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
  3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

  1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
  2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
  3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

  1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
  2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

  1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
  2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
  3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
  4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
  5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

👥 Academic Meetings:

  • Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
  • Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

🤝 Social Appointments:

  • Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
  • Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
  • Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)

Linjuan Rita Men | AI/chatbot and public relations

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Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

👩‍🏫 Academic Appointments:

  • 🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
  • 🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
  • 🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
  • 🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

  • 🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • 🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • 🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

  • 📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • 📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • 📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

  • 📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • 📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

  • 📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • 📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

🗣️ Invited Talks/Workshops/Webinars:

  • 🗣️ Men., L. R. (February 22, 2023). 公共关系的有效性与卓越：组织领导与新兴科技的影响。 Nanchang University, Nanchang, Jiangxi, China.
  • 🗣️ Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • 🗣️ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

  • 🌐 Language – English, Mandarin
  • 📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • 🎙️ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

 

Hazar Hmoud | Chatbots

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Hazar Hmoud – Leading Researcher in Chatbots

Academician/Research Scholar University of Jordan, Jordan

Congratulations, Dr Hazar Hmoud, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Hazar Hmoud, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar  University of Jordan, Jordan. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Qualifications Highlights 🌟

  • Research Skills 📚
  • Training Needs Assessment 🎓
  • Event Management 📅
  • Presentation and Communication Skills 🗣️
  • Creativity and Initiative 💡
  • Supervisory Skills and Teamwork 👥
  • Critical Thinking and Confident Decision Making 🤔
  • Proficient in MS Project, MS Office, and PowerPoint 🖥️
  • NVivo Qualitative Tool 📊

Professional Experience 🏢

  • University of Jordan (Oct 2023 – Present)
    • Assistant Dean of Students’ and Alumni Affairs/Business School
  • University of Jordan (June 2022 – Oct 2023)
    • Head of Management Information Systems Department/Business School
    • Handling administrative tasks, academic advising, program monitoring, and quality evaluation.
    • Ensuring adherence to university policies, standards, accreditation requirements, and regulations.
    • Serving as a liaison between the department, university administration, and other departments.

Education 🎓

  • Nottingham University, Doctor of Philosophy (PhD) in Information Systems Management (2013-2018)
    • Thesis: “The ‘private-collective’ innovation model under permissive licensing: a case study of OpenNebula open-source software.”
  • University of Jordan, MBA/Management (2006-2008)
    • Dissertation: “The relationship between information quality and organizational strategic benefit: An applied study on the Jordanian communication company ‘BATELCO JORDAN’.”
  • University of Jordan, Bachelor in Computer Engineering (2000-2005)
    • Graduation Project: Interactive Voice Response (IVR) system.

Certificates 📜

  • Advanced Innovation and Entrepreneurship Train for Trainers 🚀
  • Fundamentals of Python Programming 🐍
  • AACSB Assurance of Learning 📊
  • Information Technology Infrastructure Library (ITIL) 💻
  • Security+ Certified Professional (SCP) 🔐
  • Microsoft Certified Professional (MCP) 🖥️
  • CCNA Routing and Switching 🌐
  • Emotional Intelligence (IACET certified) 🧠
  • Finance for Non-Financial Managers 💼

Administrative Achievements 🏆

  • Successfully initiated a Memorandum of Understanding between the University of Jordan and Zain Company.
  • Obtained approval to launch a Digital Transformation higher diploma.
  • Updated the management information systems curricula based on market needs analysis.
  • Established partnerships with Amazon International, King Abdullah II Fund for Development, and Crown Prince Foundation.

Professional Academic Activities 📝

  • Reviewer for various journals and conferences.
  • Active participation in scientific conference committees.
  • Session chair for international conferences.

Publications 📰

  • Published articles on business intelligence adoption, cloud computing adoption, artificial intelligence adoption, and effects of social media attributes on customer purchase intention.

Teaching Experience 📚

  • Systems Analysis and Software Engineering
  • Systems Analysis and Design
  • Graduation Project
  • Full Stack Web Development
  • Computer Networks
  • Databases
  • Principles of Management Information Systems
  • Office Automation

Cristina Medina Plaza | Research Award

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Cristina Medina Plaza – Leading Researcher in Research Award

Academician/Research Scholar UCDavis, United States

Congratulations, Dr Cristina Medina Plaza, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

 Dr Cristina Medina Plaza, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar UCDavis, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Education: 

  • September 2012-June 2016
    PhD with honors. Department of Inorganic Chemistry, University of Valladolid
    (Spain).
    Dissertation: Arrays of sensors for enology applications: using nanoscience for
    grape analysis.
    Advisor: Dr. M.L. Rodriguez-Mendez.
  • September 2011-July 2012
    Master of Science, “Advanced techniques in chemistry”. Department of
    Analytical Chemistry, University of Valladolid (Spain).
    Dissertation: Comparative chemometric study of the mobility of metals in two
    areas of Castilla y León.
    Advisor: Dr. R. Pardo.
  • September 2006-July 2011
    Bachelor of Science, Chemistry. University of Valladolid (Spain).

Professional Experience: 

September 2023-Ongoing
Staff Research Associate Level 4. Department of Viticulture and Enology,
University of California, Davis (USA).

Project:

  • Independently assess course and lab needs before each quarter/class in
    consultation with the instructor.
  • Provide innovative and significant ideas for the department’s courses,
    including lab experiments and curriculum suggestions.
  • Responsible for equipment, instrument, material and supplies inventory, as
    well as setting up and maintaining lab equipment and instrumentation for
    instruction purposes.
  • Schedule teaching winery operations with the winery manager, oversee
    their use, and coordinate grape, juice, and wine needs with relevant staff
    and instructors.
  • Supervise students during lab sessions, providing training and overseeing
    procedures and instrument use.
  • Coordinate TA activities in this area and assist in evaluating and testing lab
    exercises for improved pedagogical value.

July/2016-June 2022
Postdoctoral Researcher. Department of Viticulture and Enology, University of
California, Davis (USA).

Projects:

  • Investigation of accelerated red wine aging using micro-oxygenation in
    combination with barrel aging (Main researcher/ 2021-2022)
  • Impact and management of Grapevine Red Blotch Virus and its
    vector(s) in California and Oregon vineyards (Main
    researcher/2020-2022)
  • Investigation of the impact of grapevine red blotch virus (GRBV) on
    phenolic extractability and winemaking strategies to mitigate (Main
    researcher/ 2019-2022)
  • Impact of storage conditions (temperature, light, and bottle color) on
    rose wine quality (Main researcher/ 2019-2021)
  • Investigation of the impact of polymeric pigment formation on red
    wine mouthfeel evolution (Collaborator/ 2018-2021)
  • Elucidating the fundamental mechanism of phenolic extraction in red
    wine fermentations (Main researcher/ 2016-2019)
  • Collaborator on several research projects related to grape smoke
    exposure (mitigation in the vineyard and in the winery, amelioration,
    barrier sprays, consumer threshold levels…)
    Principal Investigator: Dr. A. Oberholster.

Skills: 

  1.  Lab management
  2.    Safety management
  3.    Experimental design
  4.    Grant writing
  5.    Project planning

Publications :

  • L. X. Lim, C. Medina-Plaza, I. Arias-Perez, Y. Wen, B. Neupane, J.X. Guinard, Using
    instrumental measurements and sensory analysis to assess the impact of smoke
    exposure on the wine matrix of different red wine varietals in California. In
    preparation
  • C. Medina-Plaza, L. X. Lim, A. Oberholster. Investigation of accelerated red wine
    aging using micro-oxygenation in combination with barrel aging. In preparation.
    C. Medina-Plaza, A. DuBois, E. Tomasino, Anita Oberholster. Impact of storage
    conditions (light exposure, temperature, and bottle color) on rose wine quality.
    Submitted to Food Chemistry
  • C. Tan, Y. Wen, B. Neupane, L. X. Lim, C. Medina-Plaza, A. Oberholster, I.
    Tagkopoulos. Volatile organic compound-based predictive modeling of smoke taint
    in wine. Submitted to Journal of Agriculture and Food Chemistry
  • A. Rumbaugh, C. Medina-Plaza, R. C. Girardello, A. Oberholster. Investigation of
    enological techniques to mitigate the impact of grapevine red blotch disease on
    resulting wine composition. Submitted to American Journal of Enology and
    Viticulture
  • A. Rumbaugh, C. Medina-Plaza, M. R. Sudarshana, A. Oberholster. Grapevine red
    blotch virus alters grape skin cell-wall composition impacting phenolic extractability
    during winemaking. 2023, Journal of the Science of Food and Agriculture, 103 (7),
    3457-3467.

Book Chapters:

M.L. Rodríguez-Méndez, C. Apetrei, C. Medina-Plaza, R. Muñoz, J.A. de Saja.
Sensor array based on phthalocyanines: New developments on nanostructured and
biomimetic electrochemical sensors. In Multisensor systems for chemical analysis:
materials and sensors. L. Lvova, D. Kirsanov, C. Di Natale, and A. Legin. Eds. Pan
Standford Publishing Pte. Ltd. Singapore, 2014; 139-179

Conferences :

  • “Discrepancy between the ability of wine experts and non-experts in identifying
    grape smoke exposure impact in different wine matrices”, 15th Pangborn Sensory
    Science Symposium, Nantes, (France) August 20th
    -24th 2023.
  • “Impact of micro-oxygenation in combination with barrel aging to shorten
    maturation time”, American Chemical Society, San Francisco (CA, USA) August 13th
    –
    17th 2023.
  • “Rose wine quality impacted by storage conditions”, American Chemical Society,
    San Francisco (CA, USA) August 13th
    -17th 2023.
    53- “Wine matrix impact on smoke marker compound expression in wine”, American
    Chemical Society, San Francisco (CA, USA) August 13th
    -17th 2023.
  • “Investigating the use of micro-oxygenation in combination with barrel to
    accelerate red wine aging.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Impact of Grapevine Red Blotch Virus infection on phenolic extractability in wine
    over two growing seasons in California.” American Society for Enology and Viticulture
    2023 National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Non-Destructive Spectrometric Assessment of Grape Cell Wall Composition and
    Phenolic Extractability” American Society for Enology and Viticulture 2023 National
    Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • “Assessing the impact of grape smoke exposure on the wine matrix from the lens
    of wine experts and consumers.” American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.

Additional  Experience :

2015
Visitor Researcher, Doctoral level.
University of California, Davis. Chemical Engineering and Material Science
Department.
Project: Quantitative doping and dedoping of conductive polymers
Supervisor: Prof. A. Moulé.

2014
Visitor Researcher, Doctoral level.
Center for Functional Nanomaterials, Brookhaven National Laboratory.
Project: Growth and properties of novel Au-In alloy oxide-based nanocatalysts.
Supervisor: Dr. E. Sutter.
2014-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of nanostructured sensors and biosensors for the
detection of antioxidants with interest in food industry.
Supervisor: Prof. M.L. Rodriguez-Mendez.
2013-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of a specific bioelectronic tongue for the analysis of the
ripening of grapes.
Supervisor: Prof. M.L. Rodriguez-Mendez

Tina Neuhaus | Thought Leadership

Posted on by ScienceFather

Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links:

 

Legal and Ethical Considerations in Social Media and Digital Marketing

Posted on by ScienceFather

 

Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Social Media Platforms and Their Features
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Understanding Consumer Behavior
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Content Creation and Curation
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Community Management and Engagement
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Influence Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click (PPC) Advertising
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Email Marketing
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Mobile Marketing
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

Search Engine Optimization (SEO)

Posted on by ScienceFather

Introduction of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search engine results. Understanding the intricacies of SEO is vital for businesses and webmasters seeking to optimize their online presence and reach a broader audience. SEO research delves into the ever-evolving algorithms, strategies, and best practices that govern search engine rankings.

Search Engine Optimization (SEO):

On-Page SEO Optimization:

Examining techniques and tactics for optimizing individual web pages, including keyword research, meta tags, content quality, and website structure, to improve organic search visibility.

Off-Page SEO Strategies:

Analyzing external factors that influence search engine rankings, such as backlink acquisition, social signals, and online reputation management.

Local SEO and Geotargeting:

Researching strategies for improving visibility in local search results, including optimizing Google My Business listings, managing online reviews, and implementing location-based keywords.

Technical SEO and Website Performance:

Studying the technical aspects of SEO, including website speed, mobile-friendliness, schema markup, and site architecture, to enhance user experience and search engine crawlability.

Voice Search and SEO:

Exploring the impact of voice-activated devices and voice search on SEO strategies, including optimizing content for natural language queries and conversational search.

SEO Analytics and Performance Measurement:

Investigating the use of SEO analytics tools to track website traffic, keyword rankings, click-through rates, and other metrics to evaluate the effectiveness of SEO efforts.

SEO for E-commerce:

Analyzing SEO strategies specific to online retailers, including product page optimization, category structure, and strategies for managing duplicate content.

Mobile SEO and Mobile-First Indexing:

Researching the importance of mobile optimization and strategies for adapting to Google's mobile-first indexing, which prioritizes mobile-friendly websites.

SEO for Content Marketing:

Studying the integration of SEO principles into content marketing strategies, including keyword research for content ideation, content optimization, and content promotion.

SEO Algorithm Updates:

Keeping abreast of search engine algorithm updates, such as Google's core updates, and understanding their impact on website rankings and SEO best practices.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Social Media Platforms and Their Features
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Understanding Consumer Behavior
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Content Creation and Curation
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Community Management and Engagement
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Influence Marketing
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Search Engine Optimization (SEO)
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Pay-Per-Click (PPC) Advertising
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Email Marketing
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Mobile Marketing
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues