Solomiia Fedushko | Social Communication, Information technology | Member

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Solomiia Fedushko | Social Communication, Information technology | Member

Dr Solomiia Fedushko Lviv Polytechnic National University

Education:

She holds a Ph.D. in Engineering Science with a specialization in Structural, Applied, and Mathematical Linguistics from Lviv Polytechnic National University, Ukraine, awarded in 2015. Prior to her doctoral studies, she completed her Master of Science in Applied Linguistics from the Applied Linguistics Department of Lviv Polytechnic National University in 2010. Her academic journey began with a Bachelor’s degree in Philology from the same university’s Applied Linguistics Department in 2008. Throughout her academic career, she has demonstrated a strong commitment to linguistic research and education, specializing in areas such as structural linguistics, applied linguistics, and mathematical linguistics. Her Ph.D. thesis focused on exploring innovative approaches to linguistic analysis within the context of engineering science, showcasing her interdisciplinary expertise. With a solid foundation in philology and a profound understanding of linguistic theory, she has contributed significantly to the field through her research, publications, and academic endeavors. She continues to be actively engaged in scholarly activities, striving to advance knowledge and understanding in the realm of linguistics and its applications in various domain.

🌐 Profile Links:

Experience:

She has been actively engaged in academic and research activities at Lviv Polytechnic National University, Ukraine, since 2017. Currently serving as an Associate Professor in the Social Communication and Information Activities Department at the Institute of the Humanities and Social Sciences, her responsibilities include teaching a diverse range of courses such as Research Work, Electronic Democracy, Fundamentals of E-Government, Website Development, Social Networks in Business, and Web Design. Alongside her teaching role, she also holds the position of Head at the Research Laboratory “Analytical Center for Social Communications Technologies” since 2020. In these capacities, she plays a pivotal role in advancing research and education in the field of social communications and technology. With her expertise and leadership, she contributes to the development of innovative approaches to social communication technologies, shaping the future of the discipline and its applications in various domains.

Honors and Awards:

She has garnered numerous accolades and awards for her outstanding contributions to education, research, and scientific endeavors. In 2021, she was recognized as the winner of the TOP-10 Ukrainian Prize in the L’ORÉAL-UNESCO Global Program for Women in Science, highlighting her significant achievements in the field. Additionally, she clinched multiple victories in prestigious annual contests, such as “The Best Scientist” and “Best Young Scientist of the Year,” organized by the Council of Young Students at the Ministry of Education and Science of Ukraine and Lviv Polytechnic National University. Her remarkable achievements include winning scholarships, being honored for her exceptional series of scientific papers, and securing the title of “Best Young Scientist” in various categories, showcasing her remarkable talent, dedication, and leadership in her field of expertise. These accolades underscore her commitment to excellence and her impactful contributions to the academic and scientific community in Ukraine and beyond.

Publications:

  1. Methods of Determining Information Support of Web Community User Personal Data Verification System Cited By : 67, Published By : 2017
  2. University’s Information Image as a Result of University Web Communities’ Activities  Cited By : 61, Published By : 2017
  3. Development of a software for computer-linguistic verification of socio-demographic profile of web-community member Cited By : 61, Published By : 2014
  4. Real-time high-load infrastructure transaction status output prediction using operational intelligence and big data technologies Cited By : 60, Published By : 2020
  5. Big Data analysis in development of personalized medical system Cited By : 60, Published By : 2019
  6. Validation of the user accounts personal data of online academic community Cited By : 56, Published By : 2016
  7. Predicting pupil’s successfulness factors using machine learning algorithms and mathematical modelling methods Cited By : 55, Published By : 2020
  8. Determination of development scenarios of the educational web forum Cited By : 52, Published By : 2016
  9. Method of the Data Adequacy Determination of Personal Medical Profiles Cited By : 51, Published By : 2019
  10. E-commerce customers behavior research using cohort analysis: A case study of COVID-19 Cited By : 47, Published By : 2022

The Evolution of Social Media and Digital Marketing

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Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

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