Solomiia Fedushko | Social Communication, Information technology | Member

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Solomiia Fedushko | Social Communication, Information technology | Member

Dr Solomiia Fedushko Lviv Polytechnic National University

Education:

She holds a Ph.D. in Engineering Science with a specialization in Structural, Applied, and Mathematical Linguistics from Lviv Polytechnic National University, Ukraine, awarded in 2015. Prior to her doctoral studies, she completed her Master of Science in Applied Linguistics from the Applied Linguistics Department of Lviv Polytechnic National University in 2010. Her academic journey began with a Bachelor’s degree in Philology from the same university’s Applied Linguistics Department in 2008. Throughout her academic career, she has demonstrated a strong commitment to linguistic research and education, specializing in areas such as structural linguistics, applied linguistics, and mathematical linguistics. Her Ph.D. thesis focused on exploring innovative approaches to linguistic analysis within the context of engineering science, showcasing her interdisciplinary expertise. With a solid foundation in philology and a profound understanding of linguistic theory, she has contributed significantly to the field through her research, publications, and academic endeavors. She continues to be actively engaged in scholarly activities, striving to advance knowledge and understanding in the realm of linguistics and its applications in various domain.

🌐 Profile Links:

Experience:

She has been actively engaged in academic and research activities at Lviv Polytechnic National University, Ukraine, since 2017. Currently serving as an Associate Professor in the Social Communication and Information Activities Department at the Institute of the Humanities and Social Sciences, her responsibilities include teaching a diverse range of courses such as Research Work, Electronic Democracy, Fundamentals of E-Government, Website Development, Social Networks in Business, and Web Design. Alongside her teaching role, she also holds the position of Head at the Research Laboratory “Analytical Center for Social Communications Technologies” since 2020. In these capacities, she plays a pivotal role in advancing research and education in the field of social communications and technology. With her expertise and leadership, she contributes to the development of innovative approaches to social communication technologies, shaping the future of the discipline and its applications in various domains.

Honors and Awards:

She has garnered numerous accolades and awards for her outstanding contributions to education, research, and scientific endeavors. In 2021, she was recognized as the winner of the TOP-10 Ukrainian Prize in the L’ORÉAL-UNESCO Global Program for Women in Science, highlighting her significant achievements in the field. Additionally, she clinched multiple victories in prestigious annual contests, such as “The Best Scientist” and “Best Young Scientist of the Year,” organized by the Council of Young Students at the Ministry of Education and Science of Ukraine and Lviv Polytechnic National University. Her remarkable achievements include winning scholarships, being honored for her exceptional series of scientific papers, and securing the title of “Best Young Scientist” in various categories, showcasing her remarkable talent, dedication, and leadership in her field of expertise. These accolades underscore her commitment to excellence and her impactful contributions to the academic and scientific community in Ukraine and beyond.

Publications:

  1. Methods of Determining Information Support of Web Community User Personal Data Verification System Cited By : 67, Published By : 2017
  2. University’s Information Image as a Result of University Web Communities’ Activities  Cited By : 61, Published By : 2017
  3. Development of a software for computer-linguistic verification of socio-demographic profile of web-community member Cited By : 61, Published By : 2014
  4. Real-time high-load infrastructure transaction status output prediction using operational intelligence and big data technologies Cited By : 60, Published By : 2020
  5. Big Data analysis in development of personalized medical system Cited By : 60, Published By : 2019
  6. Validation of the user accounts personal data of online academic community Cited By : 56, Published By : 2016
  7. Predicting pupil’s successfulness factors using machine learning algorithms and mathematical modelling methods Cited By : 55, Published By : 2020
  8. Determination of development scenarios of the educational web forum Cited By : 52, Published By : 2016
  9. Method of the Data Adequacy Determination of Personal Medical Profiles Cited By : 51, Published By : 2019
  10. E-commerce customers behavior research using cohort analysis: A case study of COVID-19 Cited By : 47, Published By : 2022

Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

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Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

Dr Rajesh Saturi Vignana Bharathi institute of technology, India

During his tenure, he expertly conducted classes on a diverse range of subjects, including Introduction to Data Science, High-Performance Computing, Computer Networks, Operating Systems, Database Management Systems, DWDM, Principles of Programming Languages, Formal Languages and Automata Theory, Compiler Design, Computer Graphics, C Programming, Software Engineering, and C++. Demonstrating exceptional skills, he fostered student engagement through meticulous organization of teaching materials and an engaging teaching style. In his classroom, he instills the belief that every student should actively contribute to the learning process. Renowned for his creativity, nurturing approach, and above all, patience, he is dedicated to creating an environment conducive to student success and holistic development.

🎓Education:

Throughout his academic career, he has held various teaching positions, showcasing his dedication to education and computer science. Since 2019, he has been serving as an Associate Professor in the Computer Science and Engineering department at Vignana Bharathi Institute of Technology and Science, contributing his expertise for the past five years. Prior to this, from 2015 to 2018, he held the position of Associate Professor in CSE at Nalla Narsimha Reddy Group of Institutions for a duration of three years. His journey into academia began as an Assistant Professor in CSE at Nalla Narsimha Reddy Group of Institutions from 2010 to 2015, during which he played a significant role in shaping the academic experiences of students for five years. Additionally, he served as a Lecturer in CSE at Tudi Group of Institutions, spanning the years 2007-2008 and 2009-2010, accumulating two years of valuable teaching experience. Throughout these roles, he has consistently demonstrated a passion for computer science education and a commitment to fostering a dynamic learning environment.

🌐 Profile Links:

Achievements:

He has garnered significant recognition for his contributions in the field of research, receiving the prestigious I2OR National Best Researcher Award in 2023 from the Ministry of MSME, Government of India. This acknowledgment adds to his already impressive list of accolades, including the Academic Excellence Award for 2023-2024 from the Novel Research Academy, accredited by the International Accreditation Forum (IAF) and Global Accreditation Assessment Forum Series (GAAFS) with ISO 9001:2015. His influence extends to academic publications, where he serves as an Editorial Member of the International Journal of Internet of Things (IJIOT) and the American Journal of Data Mining and Knowledge Discovery. Additionally, he actively contributes to the academic community by delivering guest lectures, as evidenced by his presentation at Kasireddy Narayana Reddy College of Engineering and Research in Hyderabad. His expertise is further demonstrated through his role as a reviewer for the Springer conference (ICACTEA-2023) and various journals. His commitment to academic excellence is underscored by his qualifications, having cleared the TS-SET and GATE examinations, securing an impressive 86%. Recognized by JNTUH, he has been ratified as an Assistant Professor, showcasing his dedication to both research and education.

Workshop Attended & Conducted:

He has actively contributed to the educational landscape by organizing and conducting impactful workshops. In 2017, he took the initiative to conduct a workshop on Ethical Hacking facilitated by Sai Sathish under the CSI Student Branch. The following year, in 2016, he organized a workshop on Internet Marketing by IIM Delhi, demonstrating his commitment to bringing diverse and valuable learning experiences to students. His efforts also extended to the realm of web development, where he conducted a two-day workshop on “Web Designing using PHP” under the CSI Student Branch in February 2015. Through these workshops, he has played a pivotal role in fostering practical skills and knowledge enhancement among students, contributing to their overall academic and professional development.

Coursera Certifications:

He has demonstrated a strong commitment to continuous learning and professional development by successfully completing various online courses. Among these, he engaged in a comprehensive program on the Business Application of Machine Learning and Artificial Intelligence in Healthcare at Northeastern University. This course, completed from June 28, 2020, to July 22, 2020, equipped him with valuable insights into the intersection of technology and healthcare. Furthermore, he broadened his knowledge in artificial intelligence through the completion of “AI for Everyone” from Deeplearning.ai, spanning from July 19, 2020, to August 9, 2020. Understanding the ethical implications of technology, he also completed the course on “Big Data, Artificial Intelligence, and Ethics” offered by the University of California, Davis, from July 5, 2020, to July 26, 2020. Additionally, he delved into programming by accomplishing “Programming for Everybody (Getting Started with Python)” from the University of Michigan, a comprehensive seven-week program completed from July 26, 2020, to August 23, 2020. To further enhance his understanding of healthcare, he completed the “Introduction to Breast Cancer” course at Yale University from July 5, 2020, to August 12, 2020. Through these endeavors, he has demonstrated a proactive approach to staying abreast of the latest developments in technology, artificial intelligence, and healthcare.

Publications:

  1. Data as a service (Daas) in cloud computing [data-as-a-service in the age of data] Cited By : 29, Published By : 2012

  2. Histopathology breast cancer detection and classification using optimized superpixel clustering algorithm and support vector machine Cited By : 6, Published By : 2022
  3. Multi-Objective Feature Selection Method by Using ACO with PSO Algorithm for Breast Cancer Detection. Cited By : 6, Published By : 2021
  4. Data as a Service (Daas) in Cloud Computing [Data-As-A-Service in the Age of Data] Data as a Service Daas in Cloud Computing  Cited By : 6, Published By : 2012
  5. Implementation of efficient segmentation method for histopathological images Cited By : 5, Published By : 2020
  6. Extracting Subset of Relevant Features for Breast Cancer to Improve Accuracy of Classifier Cited By : 4, Published By : 2019
  7. A Novel Variant-Optimized Search Algorithm for Nuclei Detection in Histopathogy Breast Cancer Images Cited By : 2, Published By : 2022
  8. A FRAME WORK TO DETECT BREAST CANCER USING KNN and SVM Cited By : 2, Published By : 2021
  9. Recognizing the languages in WebPages—A framework for NLP Cited By : 2, Published By : 2013
  10. Effect of Indexing on High-Dimensional Databases Using Query Workloads Cited By : 1, Published By : 2014

Legal and Ethical Considerations in Social Media and Digital Marketing

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Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

Introduction of Social Media and Digital Marketing
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Understanding Consumer Behavior
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Content Creation and Curation
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Community Management and Engagement
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Influence Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click (PPC) Advertising
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Email Marketing
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Social Media Crisis Management

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Introduction of Social Media Crisis Management

Social media crisis management is a critical aspect of modern brand and reputation management, as the digital age has given rise to the rapid spread of information, both positive and negative, on social platforms. Organizations need to be prepared to respond effectively when faced with crises on social media, as these incidents can have a profound impact on their image and bottom line. This field of study delves into strategies, best practices, and tools for managing and mitigating crises in the digital realm.

Social Media Crisis Management: 

Crisis Preparedness and Planning:

Investigating the development of crisis management plans that include roles, responsibilities, and response protocols for social media crises, ensuring a swift and coordinated response.

Real-Time Monitoring and Listening:

Analyzing the importance of real-time monitoring tools and social listening platforms to detect early signs of a crisis, identify emerging threats, and gauge public sentiment.

Crisis Response Strategies:

Studying strategies for crafting effective responses to social media crises, including message development, crisis communication, and empathetic engagement with affected parties.

Stakeholder Communication:

Researching approaches for communicating with various stakeholders, such as customers, employees, media, and the public, during a social media crisis to maintain trust and transparency.

Reputation Recovery and Rebuilding:

Exploring post-crisis efforts to rebuild a damaged reputation, including reputation management strategies, ongoing communication, and efforts to regain customer trust.

Social Media Policy and Guidelines:

Investigating the creation and enforcement of social media policies and guidelines for employees to prevent crises, regulate social media usage, and ensure consistent messaging.

Legal and Ethical Considerations:

Analyzing the legal and ethical considerations in managing social media crises, including privacy, data protection, and compliance with regulations.

Crisis Simulation and Training:

Studying the value of crisis simulations and training exercises to prepare organizations and their social media teams for handling various crisis scenarios.

Social Media Listening Tools:

Researching the use of social media listening and monitoring tools to track mentions, sentiment, and trends, enabling proactive crisis management.

Case Studies and Best Practices:

Examining real-world examples of social media crises and successful crisis management strategies employed by organizations, offering valuable insights and lessons learned.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Social Media Platforms and Their Features
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Understanding Consumer Behavior
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Content Creation and Curation
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Community Management and Engagement
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Influence Marketing
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Search Engine Optimization (SEO)
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Pay-Per-Click (PPC) Advertising
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Email Marketing
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Mobile Marketing
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues