Suraksha Gupta | Responsible Marketing | Best Researcher Award

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Suraksha Gupta | Responsible Marketing | Best Researcher Award

Prof Suraksha Gupta University of Arts United Kingdom

With a rich tapestry of educational accomplishments, she has left an indelible mark across prestigious institutions and diverse fields of study. Commencing her academic journey with a Bachelor of Commerce from the University of Delhi in 1988, she laid the cornerstone for her future endeavors. Eager to expand her horizons, she pursued an MBA from the Institute of Management Technology Ghaziabad, India, graduating in 2005. Her thirst for knowledge led her to Brunel University, UK, where she completed her PhD in Marketing in 2008, solidifying her expertise in the field.

Education:

She has an impressive array of educational achievements spanning several prestigious institutions and fields of study. Beginning with a Bachelor of Commerce from the University of Delhi in 1988, she laid the foundation for her academic journey. Building upon this, she obtained an MBA from the Institute of Management Technology Ghaziabad, India, in 2005, before pursuing a PhD in Marketing from Brunel University, UK, which she completed in 2008. Continuing her academic pursuits, she earned a PGCert (Diploma) in Higher Education from Middlesex University, UK, in 2011, further enhancing her expertise in educational practices. She then undertook the Brunel Associate Practitioner Pathway in 2009, consolidating her skills and knowledge. Her commitment to staying at the forefront of her field is evident in her participation in programs such as the CABS Development Program for Deans’ and Directors’ in 2021 and the Leveraging Big Data for Business Intelligence course at Cambridge University, UK, in 2022. Most recently, she acquired a Professional Certificate in Data Analyst from EDX.org in 2023, demonstrating her dedication to continuous learning and professional development.

🌐 Profile Links:

Experience:

She has held esteemed positions in academia, demonstrating her expertise and commitment to the field of marketing. Beginning her career as a Lecturer at Middlesex University Business School in 2009, she honed her teaching skills and academic prowess. Progressing to Brunel Business School in 2010, she continued to inspire and educate students as a Lecturer until 2014. Her dedication and contributions led to her appointment as a Senior Lecturer at Kent Business School from 2014 to 2016, where she played a pivotal role in shaping the academic landscape. Building upon her successes, she served as a Professor of Marketing at Newcastle University from 2017 to January 2024, where she made significant strides in research and education. Currently, she holds the prestigious position of Professor of Marketing at the University of Arts, London, starting from February 2024 onwards. Throughout her journey, she has exemplified leadership, innovation, and excellence in academia, leaving an indelible mark on the field of marketing.

Publications:

  1. Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting Cited By : 402, Published By : 2014
  2. Marketing innovation: A consequence of competitiveness Cited By : 390, Published By : 2016
  3. Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention Cited By : 350, Published By : 2018
  4. Influence of innovation capability and customer experience on reputation and loyalty Cited By : 335, Published By : 2016
  5. Investigating the effects of smart technology on customer dynamics and customer experience Cited By : 330, Published By : 2018
  6. Sustainability as corporate culture of a brand for superior performance Cited By : 386, Published By : 2013
  7. Integrating identity, strategy and communications for trust, loyalty and commitment Cited By : 281, Published By : 2017
  8. Role of big data and social media analytics for business to business sustainability: A participatory web context Cited By : 269, Published By : 2020
  9. The effect of digital signage on shoppers’ behavior: The role of the evoked experience Cited By : 228, Published By : 2014
  10. Enhancing university brand image and reputation through customer value co-creation behaviour Cited By : 208, Published By : 2019

Felshiya Rajakumari R | Artificial Intelligence, Cyber security, EV, HEV

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Felshiya Rajakumari R – Leading Researcher in Artificial Intelligence, Cyber security, EV, HEV

Mrs Felshiya Rajakumari R , a distinguished academic and researcher in the field of renewable energy, Academician/Research Karpagam Institute of Technology, India. His academic journey has been marked by a profound dedication to Autonomous Vehicles into Social Media and Digital Marketing applications.

 🎓Education:

Since January 2020, she has been dedicatedly pursuing a Ph.D. on a part-time basis in Power Electronics and Drives at Karpagam Academy of Higher Education, Coimbatore. Currently awaiting Viva-Voce, she has maintained a commendable academic record with an achievement of 76%. Prior to her doctoral studies, she successfully completed a 2-year full-time Master’s of Engineering in Power Electronics & Drives, earning First Class with an impressive score of 80.8% from Sri Sivasubramaniya Nadar College of Engineering, Chennai, in 2018. Her academic journey began with a 4-year full-time Bachelor’s of Engineering in Electrical & Electronics Engineering, where she graduated with First Class Distinction, securing 85% from National Engineering College, Kovilpatti, in 2016. Furthermore, she excelled in her 12th-grade schooling at Holy Cross Girls Higher Secondary School, Tuticorin-3, achieving a remarkable score of 87.3% in 2012. Her academic prowess was evident even in her 10th-grade schooling at X’an Matriculation School, Tuticorin-3, where she secured an outstanding score of 94.5% in 2010.

🌐 Profile Links:

💻 Projects handled:

Guided final year project (2018-2019) based on Agricultural Technology
 Project Title : Autonomous Farm and Seeding Robot for Agricultural Purpose
The main aim of this project is to help the farmers by providing real time date about their cultivation land with the
advancement of science and recent technologies for the attention of scientist is getting towards two fields – Farming
and Robotics Systems.
Guided final year project (2019-2020) based on Agricultural Robotic Technology Using Arduino for Cultivation Purpose.
 Project Title : Arduino Based Autonomous Farming Seeding Robot for Agricultural Purpose
To help farmers by providing real time date about their cultivation land, the scientist is attracted towards agricultural
field and the work is based on Robotic system. The field farming and robotics systems are merge together and it is
efficiently worked together to overcome the issues. This issue is solved by the robotics and it is worked very well forthe agriculture process and the robotics technology is played a good vital role in engineering, medical field, military,
etc. The main topology of this work deals with the robot for the farming seeds to reduce the man power intervention.
In this work moisture sensor indicates the soil water content in the agricultural field. Ultrasonic sensor is used for
distance calculating the obstacles to indicate the robot to turn the direction for seeding the cultivation land. Program
is simulated using Arduino Software.

🖨️ Projects Applied for Funding Agency:

2019-2020:
 Applied the project “Arduino Based Autonomous Farming Seeding Robot for Agricultural Purpose” in the Tamil Nadu
State Council for Engineering Science and technology.
2020-2021:
 Applied the project “Advancement of Fault Credentials in Submerged Power Cable Using Sensor Detector” in the
Tamil Nadu State Council for Engineering Science and technology.
2022-2023:
 Applied the project “Farming Seeding Agro-Robots for Agricultural Purpose” in the IFERP-Innovative Project Seed
Funding Scheme and received the certificate.

🔍Membership/ Reviewer:

  • International Association of Electrical, Electronic and Energy Engineering
  • Institute of Research Engineers and Doctors
  • International Association of Engineers
  • Institute for Engineering Research and Publication
  • Institute of Green Engineers, IGEN GREEN9ENSAVCLUB.
  • International Journal of Engineering Research & Technology

📚Research Publications:

  • Publish a paper titled “Subversive ZETA DC-DC Converter Supports Photovoltaic Production Design with Utmost
    Tracking POWER using Dual-Anfis”, in the Sustainable Energy Technologies and Assessments, Vol 53, October 2022.
  • Publish a paper titled “Design Considerations and Performance Analysis based on Ripple Factors and Switching Loss
    for Converter Techniques” in Materials Today Proceedings: Vol 37, 2021.
  • Publish a paper titled “Speculative Evaluation and Relative Analysis of Divergence Techniques of DC-DC Converter” in
    2021 7th International Conference on Advanced Computing and Communication Systems (ICACCS), ISBN:978-1-6654-
    4634-1, 3 June 2021.
  • Publish a paper titled “Design and Implementation of Non-Inverting Buck Converter based on Performance Analysis
    Scheme”, in Machine Learning and the Internet of Things in Solar Power Generation, Taylor and Francis Group,
    published in 2023.
  • Publish a paper titled “Investigation and Analysis of DC-DC Converter with PV System and Maximum Power Point
    Tracking”, in the 14th Annual Research Congress 2021 held at Karpagam Academy of Higher Education, Coimbatore,
    10th December 2022.
  • Publish a paper titled “Investigation and Analysis of DC-DC Converter with PV System and Maximum Power Point
    Tracking”, in the 13th Annual Research Congress 2021 held at Karpagam Academy of Higher Education, Coimbatore,
    18th December 2021.
  • Publish a paper titled “Non-Isolated DC-DC Converter-An Overview of Operation Methods and Various Topologies
    Schemes” in AICTE Sponsored International Virtual Conference on Antenna Innovations, 5G Communications and
    Network Technologies during 6th and 7th November 2020 conducted by Velammal Institute of Technology.

🤝Achievements:

  • Received “Certificate of Appreciation” in Research Day program for Journal Publications and Book Chapters conducted
    in “Karpagam Institute of Technology” on 2023.
  • Received a young faculty member award from Nobel Research Academy on 2022.
  • Received “Certificate of Appreciation” in recognition as mentor role for NPTEL Online Certification Course “Developing
    Soft Skills and Personality”.
  • Received Elite Certificate for attended a NPTEL Exam, “Introduction to Internet of Things”, on 2022.
  • Won Gold Medal Award in SSN College of Engineering for “First Rank” in the Second Semester Anna University
    Examinations.
  • Received IIC Certificate for completed the “Advanced Level Training Course “conducted in online mode by MoE’s
    Innovation & AICTE.
  • Attended a NPTEL Exam, “Internet of Things”, completed the exam successfully with “ELITE CERTIFICATE”
  • Got “Certificate of Appreciation” in Annual Day 201 8 Program in “Karpagam Institute of Technology” for published a
    Journal Paper “Investigation on DC-DC Converter Topologies for PV Applications”.
  • Got cash prize award in Karpagam Institute of Technology for completed the “NPTEL-Internet of Things Exam” with
    “ELITE”.
  • Attended IIT Spoken Tutorial Exam on “Moodle Learning Management System” and got the certificate.
  • Won “Favorite Teacher Award” for the Department of Electrical and Electronics Engineering” during Teachers Day
    Celebration, 2019.