Suraksha Gupta | Responsible Marketing | Best Researcher Award

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Suraksha Gupta | Responsible Marketing | Best Researcher Award

Prof Suraksha Gupta University of Arts United Kingdom

With a rich tapestry of educational accomplishments, she has left an indelible mark across prestigious institutions and diverse fields of study. Commencing her academic journey with a Bachelor of Commerce from the University of Delhi in 1988, she laid the cornerstone for her future endeavors. Eager to expand her horizons, she pursued an MBA from the Institute of Management Technology Ghaziabad, India, graduating in 2005. Her thirst for knowledge led her to Brunel University, UK, where she completed her PhD in Marketing in 2008, solidifying her expertise in the field.

Education:

She has an impressive array of educational achievements spanning several prestigious institutions and fields of study. Beginning with a Bachelor of Commerce from the University of Delhi in 1988, she laid the foundation for her academic journey. Building upon this, she obtained an MBA from the Institute of Management Technology Ghaziabad, India, in 2005, before pursuing a PhD in Marketing from Brunel University, UK, which she completed in 2008. Continuing her academic pursuits, she earned a PGCert (Diploma) in Higher Education from Middlesex University, UK, in 2011, further enhancing her expertise in educational practices. She then undertook the Brunel Associate Practitioner Pathway in 2009, consolidating her skills and knowledge. Her commitment to staying at the forefront of her field is evident in her participation in programs such as the CABS Development Program for Deans’ and Directors’ in 2021 and the Leveraging Big Data for Business Intelligence course at Cambridge University, UK, in 2022. Most recently, she acquired a Professional Certificate in Data Analyst from EDX.org in 2023, demonstrating her dedication to continuous learning and professional development.

🌐 Profile Links:

Experience:

She has held esteemed positions in academia, demonstrating her expertise and commitment to the field of marketing. Beginning her career as a Lecturer at Middlesex University Business School in 2009, she honed her teaching skills and academic prowess. Progressing to Brunel Business School in 2010, she continued to inspire and educate students as a Lecturer until 2014. Her dedication and contributions led to her appointment as a Senior Lecturer at Kent Business School from 2014 to 2016, where she played a pivotal role in shaping the academic landscape. Building upon her successes, she served as a Professor of Marketing at Newcastle University from 2017 to January 2024, where she made significant strides in research and education. Currently, she holds the prestigious position of Professor of Marketing at the University of Arts, London, starting from February 2024 onwards. Throughout her journey, she has exemplified leadership, innovation, and excellence in academia, leaving an indelible mark on the field of marketing.

Publications:

  1. Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting Cited By : 402, Published By : 2014
  2. Marketing innovation: A consequence of competitiveness Cited By : 390, Published By : 2016
  3. Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention Cited By : 350, Published By : 2018
  4. Influence of innovation capability and customer experience on reputation and loyalty Cited By : 335, Published By : 2016
  5. Investigating the effects of smart technology on customer dynamics and customer experience Cited By : 330, Published By : 2018
  6. Sustainability as corporate culture of a brand for superior performance Cited By : 386, Published By : 2013
  7. Integrating identity, strategy and communications for trust, loyalty and commitment Cited By : 281, Published By : 2017
  8. Role of big data and social media analytics for business to business sustainability: A participatory web context Cited By : 269, Published By : 2020
  9. The effect of digital signage on shoppers’ behavior: The role of the evoked experience Cited By : 228, Published By : 2014
  10. Enhancing university brand image and reputation through customer value co-creation behaviour Cited By : 208, Published By : 2019

Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

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Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

Dr Rajesh Saturi Vignana Bharathi institute of technology, India

During his tenure, he expertly conducted classes on a diverse range of subjects, including Introduction to Data Science, High-Performance Computing, Computer Networks, Operating Systems, Database Management Systems, DWDM, Principles of Programming Languages, Formal Languages and Automata Theory, Compiler Design, Computer Graphics, C Programming, Software Engineering, and C++. Demonstrating exceptional skills, he fostered student engagement through meticulous organization of teaching materials and an engaging teaching style. In his classroom, he instills the belief that every student should actively contribute to the learning process. Renowned for his creativity, nurturing approach, and above all, patience, he is dedicated to creating an environment conducive to student success and holistic development.

🎓Education:

Throughout his academic career, he has held various teaching positions, showcasing his dedication to education and computer science. Since 2019, he has been serving as an Associate Professor in the Computer Science and Engineering department at Vignana Bharathi Institute of Technology and Science, contributing his expertise for the past five years. Prior to this, from 2015 to 2018, he held the position of Associate Professor in CSE at Nalla Narsimha Reddy Group of Institutions for a duration of three years. His journey into academia began as an Assistant Professor in CSE at Nalla Narsimha Reddy Group of Institutions from 2010 to 2015, during which he played a significant role in shaping the academic experiences of students for five years. Additionally, he served as a Lecturer in CSE at Tudi Group of Institutions, spanning the years 2007-2008 and 2009-2010, accumulating two years of valuable teaching experience. Throughout these roles, he has consistently demonstrated a passion for computer science education and a commitment to fostering a dynamic learning environment.

🌐 Profile Links:

Achievements:

He has garnered significant recognition for his contributions in the field of research, receiving the prestigious I2OR National Best Researcher Award in 2023 from the Ministry of MSME, Government of India. This acknowledgment adds to his already impressive list of accolades, including the Academic Excellence Award for 2023-2024 from the Novel Research Academy, accredited by the International Accreditation Forum (IAF) and Global Accreditation Assessment Forum Series (GAAFS) with ISO 9001:2015. His influence extends to academic publications, where he serves as an Editorial Member of the International Journal of Internet of Things (IJIOT) and the American Journal of Data Mining and Knowledge Discovery. Additionally, he actively contributes to the academic community by delivering guest lectures, as evidenced by his presentation at Kasireddy Narayana Reddy College of Engineering and Research in Hyderabad. His expertise is further demonstrated through his role as a reviewer for the Springer conference (ICACTEA-2023) and various journals. His commitment to academic excellence is underscored by his qualifications, having cleared the TS-SET and GATE examinations, securing an impressive 86%. Recognized by JNTUH, he has been ratified as an Assistant Professor, showcasing his dedication to both research and education.

Workshop Attended & Conducted:

He has actively contributed to the educational landscape by organizing and conducting impactful workshops. In 2017, he took the initiative to conduct a workshop on Ethical Hacking facilitated by Sai Sathish under the CSI Student Branch. The following year, in 2016, he organized a workshop on Internet Marketing by IIM Delhi, demonstrating his commitment to bringing diverse and valuable learning experiences to students. His efforts also extended to the realm of web development, where he conducted a two-day workshop on “Web Designing using PHP” under the CSI Student Branch in February 2015. Through these workshops, he has played a pivotal role in fostering practical skills and knowledge enhancement among students, contributing to their overall academic and professional development.

Coursera Certifications:

He has demonstrated a strong commitment to continuous learning and professional development by successfully completing various online courses. Among these, he engaged in a comprehensive program on the Business Application of Machine Learning and Artificial Intelligence in Healthcare at Northeastern University. This course, completed from June 28, 2020, to July 22, 2020, equipped him with valuable insights into the intersection of technology and healthcare. Furthermore, he broadened his knowledge in artificial intelligence through the completion of “AI for Everyone” from Deeplearning.ai, spanning from July 19, 2020, to August 9, 2020. Understanding the ethical implications of technology, he also completed the course on “Big Data, Artificial Intelligence, and Ethics” offered by the University of California, Davis, from July 5, 2020, to July 26, 2020. Additionally, he delved into programming by accomplishing “Programming for Everybody (Getting Started with Python)” from the University of Michigan, a comprehensive seven-week program completed from July 26, 2020, to August 23, 2020. To further enhance his understanding of healthcare, he completed the “Introduction to Breast Cancer” course at Yale University from July 5, 2020, to August 12, 2020. Through these endeavors, he has demonstrated a proactive approach to staying abreast of the latest developments in technology, artificial intelligence, and healthcare.

Publications:

  1. Data as a service (Daas) in cloud computing [data-as-a-service in the age of data] Cited By : 29, Published By : 2012

  2. Histopathology breast cancer detection and classification using optimized superpixel clustering algorithm and support vector machine Cited By : 6, Published By : 2022
  3. Multi-Objective Feature Selection Method by Using ACO with PSO Algorithm for Breast Cancer Detection. Cited By : 6, Published By : 2021
  4. Data as a Service (Daas) in Cloud Computing [Data-As-A-Service in the Age of Data] Data as a Service Daas in Cloud Computing  Cited By : 6, Published By : 2012
  5. Implementation of efficient segmentation method for histopathological images Cited By : 5, Published By : 2020
  6. Extracting Subset of Relevant Features for Breast Cancer to Improve Accuracy of Classifier Cited By : 4, Published By : 2019
  7. A Novel Variant-Optimized Search Algorithm for Nuclei Detection in Histopathogy Breast Cancer Images Cited By : 2, Published By : 2022
  8. A FRAME WORK TO DETECT BREAST CANCER USING KNN and SVM Cited By : 2, Published By : 2021
  9. Recognizing the languages in WebPages—A framework for NLP Cited By : 2, Published By : 2013
  10. Effect of Indexing on High-Dimensional Databases Using Query Workloads Cited By : 1, Published By : 2014

Social Media Crisis Management

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Introduction of Social Media Crisis Management

Social media crisis management is a critical aspect of modern brand and reputation management, as the digital age has given rise to the rapid spread of information, both positive and negative, on social platforms. Organizations need to be prepared to respond effectively when faced with crises on social media, as these incidents can have a profound impact on their image and bottom line. This field of study delves into strategies, best practices, and tools for managing and mitigating crises in the digital realm.

Social Media Crisis Management: 

Crisis Preparedness and Planning:

Investigating the development of crisis management plans that include roles, responsibilities, and response protocols for social media crises, ensuring a swift and coordinated response.

Real-Time Monitoring and Listening:

Analyzing the importance of real-time monitoring tools and social listening platforms to detect early signs of a crisis, identify emerging threats, and gauge public sentiment.

Crisis Response Strategies:

Studying strategies for crafting effective responses to social media crises, including message development, crisis communication, and empathetic engagement with affected parties.

Stakeholder Communication:

Researching approaches for communicating with various stakeholders, such as customers, employees, media, and the public, during a social media crisis to maintain trust and transparency.

Reputation Recovery and Rebuilding:

Exploring post-crisis efforts to rebuild a damaged reputation, including reputation management strategies, ongoing communication, and efforts to regain customer trust.

Social Media Policy and Guidelines:

Investigating the creation and enforcement of social media policies and guidelines for employees to prevent crises, regulate social media usage, and ensure consistent messaging.

Legal and Ethical Considerations:

Analyzing the legal and ethical considerations in managing social media crises, including privacy, data protection, and compliance with regulations.

Crisis Simulation and Training:

Studying the value of crisis simulations and training exercises to prepare organizations and their social media teams for handling various crisis scenarios.

Social Media Listening Tools:

Researching the use of social media listening and monitoring tools to track mentions, sentiment, and trends, enabling proactive crisis management.

Case Studies and Best Practices:

Examining real-world examples of social media crises and successful crisis management strategies employed by organizations, offering valuable insights and lessons learned.

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