Dr Muhammad Faisal Shahzad Shenzhen University, China
He earned his Ph.D. in Marketing with a concentration in Consumer Behavior from Sichuan Business School, Sichuan University, China, during the period 2017-2020. Currently serving as an Assistant Professor at the University of Management and Technology in Lahore since May 2021, he contributes to the field of marketing through research and academic engagement. His teaching experience includes a Visiting Lecturer role at the University of Education from October 2020 to March 2021 and positions at the University of Lahore, Lahore Business School (November 2014 to August 2020), and Heritage International College (October 2013 to November 2014). With a solid academic background and a commitment to education, he brings valuable insights to the field of marketing and consumer behavior.
Education:
He holds a Ph.D. in Marketing with a specialization in Consumer Behavior from Sichuan Business School, Sichuan University, China, where he dedicated his research efforts from 2017 to 2020. Additionally, he earned an M.Phil. in Marketing from the School of Management at Capital University of Science and Technology, Islamabad, in September 2013. Prior to his doctoral studies, he completed an MBA in Marketing at Noon Business School, University of Sargodha, Pakistan, in September 2010. With a comprehensive academic journey, he has equipped himself with valuable insights into the dynamic field of marketing, demonstrating a commitment to continuous learning and expertise development.
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Honors and Awards:
He is a distinguished academic professional who has earned recognition for his outstanding contributions to research and scholarship. Notably, he received the Research Excellence Award from the University of Management and Technology in Lahore for his significant achievement in publishing a paper in a high-impact factor journal in 2021. His dedication to academic excellence is further exemplified by being the recipient of a full academic scholarship from September 2017 until the completion of his Ph.D. at Sichuan University, China. Additionally, his academic prowess is reflected in his M.Phil. accomplishment, where he was honored with the Dean’s Award – Cum Laude, achieving an impressive 3.53 out of 4.00. With a track record of scholarly achievements and a commitment to excellence, he continues to make notable contributions to the academic and research community.
Work Experience:
During his tenure at Sony Pakistan (Pan-Pacific Electronics) from April 2011 to September 2013, he served as an accomplished Area Sales Manager. In this pivotal role, he demonstrated strategic leadership and a keen understanding of the consumer electronics market. He successfully managed and directed sales activities, contributing significantly to the brand’s market presence. His efforts were instrumental in fostering strong relationships with clients and stakeholders. With a focus on achieving sales targets and promoting the Sony brand, he exhibited effective management skills and a commitment to excellence. His valuable contributions during this period underscored his proficiency in sales and brand management within the dynamic consumer electronics industry.
Publications:
- Impact of smartphone brand experience on brand equity: With mediation effect of hedonic emotions, utilitarian emotions and brand personality Cited By: 59, Published By: 2019
- Fastâfood addiction and antiâconsumption behaviour: The moderating role of consumer social responsibility Cited By: 42, Published By: 2020
- Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior Cited By: 34, Published By: 2015
- âDrink it or notâ: Soft drink anticonsumption behavior and the mediating effect of behavioral intentions Cited By: 15, Published By: 2019
- How does addiction of fastâfood turn into antiâconsumption of fastâfood? The mediating role of health concerns Cited By: 7, Published By: 2022
- The Moderating Role of Product Type in Network Buying Behavior Cited By: 7, Published By: 2020
- Determinants of the intention to purchase branded meat: mediation of Brand Trust Cited By: 5, Published By: 2021
- Exploring the Impact of E-Marketing on Consumers’ Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era Cited By: 2, Published By: 2022
- Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion Cited By: 1, Published By: 2023
- Do meat anti-consumption opinions influence consumers’ wellbeing?âThe moderating role of religiosity Cited By: 1, Published By: 2022