Nurcan Caliskan | Digital Marketing | Women Researcher Award

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Nurcan Caliskan | Digital Marketing | Women Researcher Award

Prof Dr Nurcan Çalışkan Gazi University, Turkey

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Currently, she holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. Her dedication to nursing education and leadership in healthcare reflect her lifelong commitment to advancing the field.

Education:

She completed her undergraduate studies in Nursing Principles at Sivas Cumhuriyet University in Turkey from 1994 to 1998. Following her passion for nursing, she pursued a postgraduate degree, specializing in Nursing, with a thesis, at Sivas Cumhuriyet University’s Health Sciences Institute from 1998 to 2001. Building upon her academic foundation, she furthered her expertise by obtaining a doctorate in Nursing from Hacettepe University’s Institute of Health Sciences, focusing on Nursing Principles, between 2003 and 2008. Throughout her educational journey, she demonstrated a commitment to advancing her knowledge and skills in the field of nursing. Her doctoral research likely contributed to the body of knowledge within nursing science, possibly addressing critical areas such as patient care, healthcare policy, or nursing education. With her extensive academic background and dedication to the nursing profession, she is equipped to make meaningful contributions to healthcare practice, research, and education in Turkey and beyond.

🌐 Profile Links:

Experience:

She currently holds the position of Head of Department at Gazi University, Faculty of Health Sciences, Nursing Department, starting from 2021 and continuing. In this role, she oversees the department’s operations, including curriculum development, faculty management, and research initiatives. Her leadership ensures the delivery of high-quality education and promotes excellence in nursing practice. Prior to her current role, she served at Gazi University, Faculty of Health Sciences, Nursing Department, from 2015 to 2018. During this time, she contributed to the department’s academic programs, teaching courses, mentoring students, and engaging in scholarly activities. Her dedication to nursing education and her commitment to the development of future healthcare professionals were evident throughout her tenure. Throughout her career, she has demonstrated a passion for advancing nursing science and promoting the well-being of individuals and communities. Her expertise in nursing education and her leadership qualities have positioned her as a respected figure within the academic community. She continues to inspire her colleagues and students alike, driving innovation and excellence in nursing education and research at Gazi University.

Publications:

  1. Effect of a game-based virtual reality phone application on tracheostomy care education for nursing students: A randomized controlled trial Cited By : 123, Published By : 2019
  2. The effect of heat application on pain, stiffness, physical function and quality of life in patients with knee osteoarthritis  Cited By : 97, Published By : 2018
  3. Hemşirelik teorileri ve modelleri Cited By : 55, Published By : 2017
  4. Effects of case studies and simulated patients on students’ nursing care plan Cited By : 41, Published By : 2016
  5. Health behaviors in health sciences university students in Turkey Cited By : 40, Published By : 2010
  6. A Descriptive Study of Turkish Intensive Care Nurses’ Pressure Ulcer Prevention Knowledge, Attitudes, and Perceived Barriers to Care. Cited By : 36, Published By : 2019
  7. Effects of local heat application before intravenous catheter insertion in chemotherapy patients Cited By : 32, Published By : 2016
  8. Hemşirelerin ventrogluteal bölgeye intramüsküler enjeksiyon uygulamasına yönelik bilgi düzeylerinin belirlenmesi Cited By : 29, Published By : 2014
  9. A longitudınal study on the effect of tailored training and counseling on the professional attitude of nursing students Cited By : 28, Published By : 2015
  10. The knowledge levels of health personnel in Turkey regarding forensic evidence Cited By : 25, Published By : 2012

Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

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Imen Ouragini | Digital marketing and marketing strategies | Women Researcher Award

Dr Imen Ouragini Ecole polytechnique of Sousse, Tunisia

she successfully completed her doctoral thesis at the ISG de Sousse, titled “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education,” under the supervision of Professor Lassaad LAKHAL. The jury, led by President Professor Lotfi BELKACEM, included Rapporteurs Professor Sana HARBI and Professor Rym BOUZAABIA, as well as Member Professor Adnen LAJIMI. She had previously earned a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, exploring marketing challenges in entrepreneurial marketing. Additionally, she holds a Master’s in International Trade and Exportation from the FDSEPS in Sousse, 2005, focusing on challenges in applying the unique form in Tunisia. She has demonstrated a keen interest in entrepreneurship, marketing, and international commerce throughout her academic journey.

Education:

In 2018, she successfully completed her doctoral thesis at the ISG de Sousse, addressing the topic “The Impact of Entrepreneurship Education on Entrepreneurial Intention: the Mediating Role of Entrepreneurial Marketing Education.” Under the guidance of her research advisor, Pr. Lassaad LAKHAL, the examination committee comprised Pr. Lotfi BELKACEM as the president, with Pr. Sana HARBI and Pr. Rym BOUZAABIA serving as rapporteurs, and Pr. Adnen LAJIMI as a member. Her academic journey also includes obtaining a Master’s degree in Entrepreneurship from the ISG de Sousse in 2010, where her thesis, supervised by Pr. Jaleleddin BEN RJAB, focused on “Marketing Challenges Promising Entrepreneurial Marketing: Contribution and Significance of EM Dimensions Permitting to Discriminate EM by Firm Size.” Additionally, she earned a Master’s degree in International Trade and Exportation from the FDSEPS (Faculty of Law and Political, Economic, and Social Sciences) in Sousse in 2005, with a thesis titled “Quelques Difficultés de l’Application de la Liasse Unique en Tunisie et Solutions Probables: Cas de la TTN,” supervised by Pr. Khaled BEN ALI. Her academic achievements showcase her dedication to entrepreneurship and international commerce research.

🌐 Profile Links:

Training:

She received training in entrepreneurship as part of the ISIGK PAC project in May 2014 and underwent further training in business incubation in Sousse in 2004. Since 2004, she has been actively involved in teaching at the ISSAT de Sousse, covering various academic years. Her teaching roles extended to ISAM Kairouan in 2010/2011, ISIG Kairouan in 2012/2013, 2013/2014, 2014/2015, ISITCom Hammem Sousse in 2016/2017, 2017/2018, 2018/2019, and 2020/2021, IHE Sousse, and FMSA Sousse in 2021/2022, and FSEGS. Throughout her career, she has demonstrated a strong commitment to education and has actively contributed to the development of entrepreneurship skills, both through her own training and as an educator in various institutions, showcasing her dedication to fostering entrepreneurial knowledge and skills among her students.

Experience:

She has held various teaching positions in academic institutions, showcasing her dedication to education. In the academic year 2022/2023, she served as an Assistant at Ecole Polytechnique de Sousse under a contractual arrangement. Her commitment to imparting knowledge continued in the academic year 2021/2022, where she worked as an Assistant at the Faculté des Sciences Économiques et de Gestion de Sousse (FSEG Sousse) on a contractual basis. In the same period, she also served as an Assistant at Ecole Polytechnique de Sousse under a temporary contract. From 2018 to 2022, she contributed to the Faculté de Management et Sciences de l’Administration de Sousse (FMSA de Sousse) as a part-time Assistant. Additionally, she worked as a contractual Assistant at the Institut des Hautes Études de Sousse (IHE de Sousse) during the academic year 2020/2021. Her teaching experience extends to the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse, where she served as a contractual Assistant from 2018 to 2022. In the academic years 2017/2018 and 2016/2017, she worked as a part-time Assistant at the Institut Supérieur d’Informatique et de Télécommunications (ISIT COM) de Hammem Sousse. Prior to that, she contributed as a part-time Assistant at the Institut des Hautes Études Commerciales de Sousse (IHEC S) during the academic year 2015/2016. Her teaching journey began at the Institut Supérieure d’Informatique et de Gestion de Kairouan (ISIG K), where she served as a contractual Assistant during the academic years 2014/2015, 2013/2014, and 2012/2013. Through these roles, she has demonstrated her passion for education and has positively impacted the academic community.

Publications:

  1. The effect of an interdisciplinary entrepreneurship education program on students’ entrepreneurial intention Cited By: 4, Published By: 2023
  2. The Impact of Entrepreneurial Marketing on The Firm Performance  Cited By: 4, Published By: 2023
  3. The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes  Cited By: 2, Published By: 2023
  4. The Impact of Islamic Religion on Women’s Entrepreneurship Cited By: 1, Published By: 2020
  5. The mediating role of entrepreneurial marketing education Cited By: 1, Published By: 2019
  6. The Effect of Entrepreneurial Marketing Education on The Determinants of Students’ Entrepreneurial Intention Published By: 2024

 

Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

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Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

Ms Meiping Gao Beijing Municipal Research Institute of Eco Environmental Protection, China

She pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology from September 2009 to June 2012, specializing in wastewater treatment. As a Master’s candidate, she delved into research in the Department of Chemical Engineering. Following her academic pursuits, she has established herself as a prominent researcher in environmental protection.

🎓Education:

During the period from September 2009 to June 2012, she pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology. Engaging with the Department of Chemical Engineering, she dedicated her research efforts to the critical domain of wastewater treatment. Her academic journey during this time laid the foundation for her expertise in addressing environmental challenges through innovative solutions in chemical engineering and technology.

🌐 Profile Links:

Experience:

In her professional journey, she commenced her environmental engineering career at Beijing Lideheng Environmental Protection Engineering Co., Ltd. from July 2012 to January 2024, specializing in the prevention and control of air pollution. This foundational experience was followed by her current tenure at the Beijing Municipal Research Institute of Eco-Environmental Protection, starting from February 2024. Here, she is dedicated to pioneering research focused on the prevention and control of air pollution alongside the critical domain of indoor air quality control. Her commitment to environmental protection spans across various roles, emphasizing her expertise in combating air pollution through extensive research and practical applications. Her academic pursuits, culminating in a Master’s degree in Chemical Engineering and Technology from Beijing University of Chemical Technology, serve as a robust foundation for her impactful work in environmental engineering.

Academic achievements:

She has made significant contributions to environmental science and air quality research, establishing herself as the first author in several impactful publications. Her work includes investigating the emission factors and characteristics of volatile organic compounds (VOCs) from hair product applications in Beijing hair salons, as well as from adhesive applications in indoor decoration in China, both published in the Science of the Total Environment (2023 and 2021, respectively). Additionally, her research on source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China has been published in Chemosphere in 2021. She has also explored innovative approaches to environmental challenges, such as the ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor, published in Chemosphere in 2012. Furthermore, she played a pivotal role in the formulation of the mandatory local standards in Beijing titled “Limit Standard of Volatile Organic Compounds of Architectural Coatings and Adhesives” (DB11/1983-2022). Her diverse research portfolio showcases her expertise in air quality, environmental protection, and her leadership in shaping local standards for volatile organic compounds in architectural coatings and adhesives.

📊Publications:

  1. Ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor: Decolorization and mechanism Cited By : 73, Published By : 2012

  2. Emission factors and characteristics of volatile organic compounds (VOCs) from adhesive application in indoor decoration in China Cited By : 24, published By : 2021

  3. Source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China Cited By : 38, Published By : 2021

  4. Emission factors and emission inventory of volatile organic compounds (VOCs) from hair products application in hair salons in Beijing through measurement Published By : 2023

  5. High Temperature Adsorption of SO2 on Mixed Oxides Derived from CaAl Hydrotalcite-Like Compounds Published By : 2021

  6. Physico-chemical characterization and source tracking of black carbon at a suburban site in Beijing Cited By : 14, Published By : 2015   

  7. Influence of temperature on formaldehyde emission parameters of solvent-based coatings Published By : 2021

  8. Ozonation of Acid Red 14 in the Presence of Inorganic Salts in a Microporous Tube-in-Tube Microchannel Reactor Published By : 2014

  9. VOCs emission characteristics of water-based architectural coatings in my country and their environmental impact Published By : 2021      

Payam Ismael | Web Analytics and Metrics

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Payam Ismael – Leading Researcher in Web Analytics and Metrics

Ms Payam Ismael , a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar soran university, Iraq. His academic journey has been marked by a profound dedication to Autonomous Vehicles into Social Media and Digital Marketing applications.

 💼 Work Experience:

During her professional journey, she underwent a comprehensive training program at LafargeHolcim-Iraq Co., where she dedicated three months in 2017 to enhance her skills in the concrete laboratory. Subsequently, she expanded her expertise by participating in a diverse training initiative at the Erbil Construction Laboratory, spanning three months in the same year. This program covered a spectrum of areas including concrete, materials, asphalt, and soil laboratories. Demonstrating her commitment to academic and professional growth, she engaged in a more extensive six-month research-oriented role at the Concrete Lab of Salahaddin University in 2022. Here, she contributed as a researcher, actively participating in concrete laboratory work, aligning with the requirements for the attainment of her MSc degree. Through these experiences, she not only acquired practical knowledge but also demonstrated her dedication to advancing her skills in the field.

🌐 Profile Links:

 🎓Education: 

She embarked on an academic journey at Ishik University in Erbil, where she pursued her Bachelor’s degree in Civil Engineering from 2014 to 2018. During this time, she exhibited her commitment to academic excellence, achieving a GPA of 2.96 out of 4.0. Building upon her foundational knowledge, she furthered her education at Salahaddin University in Erbil, dedicating the years 2020 to 2022 to pursue a Master of Science (MSc) degree in Civil Engineering with a focus on Construction Materials. Her research, titled “Evaluating Bond Strength of Polymer Modified Cement Mortar Incorporated with Fibers for Adhesive and Repair Applications,” earned her a noteworthy mark of 86.6 out of 100. This academic endeavor reflects her dedication to advancing her expertise in civil engineering and construction materials.

📊Duties and Responsibilities:

  1. Provide Technical Support for the development and operation of proficiency testing programs in the field of construction material testing.
  2. Provide technical support and guidance on testing procedures, methods, and equipment.
  3. Prepare, characterize, handle, pack, and label proficiency testing items related to construction material testing, ensuring homogeneity, and stability.
  4. Ensure that proficiency testing items related to construction material testing are handled, stored, and transported in accordance with industry standards and regulations.
  5. Analyze and interpret proficiency testing results, and provide technical support to help participants understand the results.
  6. Providing technical support to participants to address any issues that may arise.
  7. Ensure periodic preventive maintenance and calibration of the identified
    equipment’s and to ensure its execution.
  8. Ensuring that safety guidelines are adhered to at all times within the laboratory.
  9. Perform any other duties as assigned related to the development and implementation of proficiency testing programs in construction material testing.
  10. Perform any other duties as assigned related to the development and implementation of proficiency testing programs in construction material testing.

📚 Publications:

  1. Machine learning techniques and multi-scale models to evaluate the impact of silicon dioxide (SiO2) and calcium oxide (CaO) in fly ash on the compressive strength of green concrete https://doi.org/10.1016/j.conbuildmat.2023.132604
  2. Effitioned soft computing models to evaluate the impact of silicon dioxide (SiO2) to calcium oxide (CaO) ratio in fly ash on the compressive strength ofconcrete https://doi.org/10.1016/j.jobe.2023.106820
  3. Bond strength evaluation of polymer modified cement mortar incorporated with polypropylene fibers https://doi.org/10.1016/j.cscm.2022.e01387
  4. Innovative approaches to deflection analysis in strengthened reinforced concrete Slabs: Combining experiments and theoretical research https://doi.org/10.1016/j.istruc.2023.105440
  5. Geopolymer concrete: Properties, durability and applications DOI: 10.5937/ror2201063J
  6. A Review on Self-Healing Concrete https://doi.org/10.4028/p-52lej6

 

Yuanyuan Tian | Social Media and Digital Marketing Strategy

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Yuanyuan Tian – Leading Researcher in Social Media and Digital Marketing Strategy

Dr Yuanyuan Tian, a distinguished academic and researcher in the field of renewable energy, Academician/Research Nanyang Technological University, Singapore. His academic journey has been marked by a profound dedication to Autonomous Vehicles into Social Media and Digital Marketing applications.

📚 Research Experience:

She has an extensive research background, currently serving as a Research Fellow at the Singapore Centre for 3D Printing in Nanyang Technological University since October 2023, under the guidance of Prof. Kun Zhou. Prior to this, she held the position of Research Fellow at the HP-NTU Digital Manufacturing Corporate Lab from January 2023 to October 2023, also working with Prof. Kun Zhou. Her earlier roles include being a Project Officer and an Exchanged Ph.D. student at the School of Mechanical & Aerospace Engineering, Nanyang Technological University, from October 2022 to January 2023 and August 2021 to August 2022, respectively, under the supervision of Prof. Kun Zhou. She completed her Ph.D. in Engineering Mechanics at Hunan University, China, from September 2016 to October 2022, achieving an impressive GPA of 89/100, ranking in the top 3%, with Prof. Qihong Fang and Prof. Jia Li as her supervisors.

🌐 Profile Links:

🤝 Project Experience:

She has been actively involved in various research projects, showcasing her expertise in materials science and engineering. Notably, she hosted the research project titled “Study on the mechanism of the subsurface and interface damages induced by the high-speed grinding of multilayer materials,” which received support from theHunan Graduate Research Innovation Project, spanning from May 2019 to May 2021. Additionally, she has made significant contributions to projects such as “Study on the dislocation mechanism of toughening and deformation of ultra-fine refractory high entropy alloy” (supported by the National Natural Science Foundation of China since January 2017) and “Study on microstructure and mechanical property of high entropy alloys based on high flux end quenching” (supported by the Fundamental Research Funds for the Central Universities since October 2017). Her commitment to advancing knowledge in these areas reflects her dedication to cutting-edge research and development.

🌐Professional Skills: 

Languages: Chinese (Native) and English (Fluent).

Familiar with the operation of 3D printers.

Proficient in various scientific tools, including Lammps, Ovito, Vmd, Materials Studio, ABAQUS, Neper, C++ Programming, MatLab, Origin, AutoCAD, SolidWorks, and so on.

Academic Conferences:

  • Oral presentation in “2018 National Conference on Solid Mechanics”, Harbin, China, Nov. 2018.
  • Wall presentation in “The Chinese Congress of Theoretical and Applied Mechanics (CCTAM 2019)”, Hangzhou, China, Aug. 2019.
  • Oral presentation in “National Mechanics Doctoral forum”, Beijing, China, Sep. 2019

Publications:

  • Y. Tian, K.J. Chen, H. Zheng, D.R. Kripalani, Z.H. Zeng, A. Jarlöv, … & K. Zhou. Additively Manufactured Dual-faced Structured Fabric for Shape-adaptive Protection. Advanced Science 2023, 2301567.
  • Y. Tian, J. Li, G.J. Luo, Q.H. Fang. Tribological property and subsurface damage of nanotwinned Cu/FeCoCrNi high entropy alloy nanolaminates at various scratching velocities and normal loads. Tribology International 2022, 169, 107435.
  • Y. Tian, J. Li, G.J. Luo, Q.H. Fang, J. Peng. Strengthening and Softening in Gradient Nanotwinned FCC Metallic Multilayers. Chinese Physics B 2022, 31(6), 066204.
  • Y. Tian, H. Feng, J. Li, Q.H. Fang, L.C. Zhang. Nanoscale sliding friction behavior on Cu/Ag bilayers influenced by water film. Applied Surface Science 2021, 545, 148957.
  • Y. Tian, Q.H. Fang, J. Li. Molecular dynamics simulations for plastic response of nanotwinned FeNiCrCoCu high entropy alloy under nanoindentation. Nanotechnology 2020, 31, 465701.
  • Y. Tian, J. Li, Z.Y. Hu, Z.P. Wang, Q.H. Fang. Molecular dynamics study of plastic deformation mechanism in Cu/Ag multilayers. Chinese Physics B 2017, 26, 126802.
  • Y. Kong, G. J. Luo, Y.Y. Tian*, C.Y. Du. Atomic insight into tribological behavior of AlCoCrFeNi high entropy alloy at various nanoscratching conditions. Journal of Materials Research and Technology 2023, 27, 7293-7303.
  • Zhang, X.T. Zheng, L. Song, Y.Y. Tian*, D. Zhang, L.L. Yan, Compressive properties and failure mechanisms of 3D-printed continuous carbon fiber-reinforced auxetic structures. Composites Communications 2023, 43, 101744.
  • J. Luo, Y.Y. Tian1, F.L. Chen, J.F. Liu, S.Y. Chen, C.Y. Du. Atomic insight into mechanical behavior of AuPt alloys. International Journal of Mechanical Sciences, 2023, 108778.
  • H. Song1, Y.Y. Tian1, J.K. Quan, S.Y. Cui, J. Li, Q.H. Fang, V-shaped bending of Ti-6Al-4V titanium alloy sheet with elliptical hole. Materials Research Express 2019, 6, 1265j2.

 

Linjuan Rita Men | AI/chatbot and public relations

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Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

👩‍🏫 Academic Appointments:

  • 🎓 Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022–present)
  • 🎓 Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017–2022)
  • 🎓 Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015–2017)
  • 🎓 Assistant Professor, Department of Communication Studies, Southern Methodist University (2012–2015)

📚 Education:

  • 🎓 Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • 🎓 Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • 🎓 Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

🏆 Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

📖 Refereed Journal Publications:

  • 📝 Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • 📝 Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • 📝 Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

📚 Books:

  • 📖 Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • 📖 Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

📝 Conference Presentations:

  • 📅 Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneurs’ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • 📅 Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

🗣️ Invited Talks/Workshops/Webinars:

  • 🗣️ Men., L. R. (February 22, 2023). 公共关系的有效性与卓越：组织领导与新兴科技的影响。 Nanchang University, Nanchang, Jiangxi, China.
  • 🗣️ Men, L. R. (December, 2022). “Effectiveness” and “Excellence” in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • 🗣️ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, “Bookcity” Roundtable, Milan, Italy

🏆 Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

🔍 Skills and Competencies:

  • 🌐 Language – English, Mandarin
  • 📊 Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • 🎙️ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

🌐 Profile Links:

 

Tina Neuhaus | Thought Leadership

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Tina Neuhaus – Leading Researcher in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science  Business Administration 1,8  Universität Duisburg Essen  2013 – 2016
  • Master of Science  Management and Marketing 1,4  Bergische Universität Wuppertal 2016 – 2019
  • External Doctorate  Marketing & Innovation   Eindhoven University of Technology  2020 – Present

Work Experience: 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 – Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 – Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article: 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary: 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

🌐 Profile Links:

 

Social Media Metrics and Measurement

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Introduction of Social Media Metrics and Measurement

Social media metrics and measurement are essential components of any successful social media strategy. It involves the tracking and analysis of various data points to assess the performance, impact, and effectiveness of social media campaigns. Understanding these metrics is crucial for businesses and marketers seeking to optimize their social media efforts and achieve their goals.

Social Media Metrics and Measurement:
Key Performance Indicators (KPIs) in Social Media:

Exploring the most critical KPIs used to measure social media success, including engagement rate, reach, impressions, click-through rate (CTR), and conversion rate.

Social Media Analytics Tools:

Analyzing the range of analytics tools available for monitoring social media performance, including native platform insights, third-party analytics tools, and dashboard solutions.

Sentiment Analysis:

Studying sentiment analysis techniques to gauge the sentiment (positive, negative, or neutral) of social media mentions and comments, providing insights into brand perception.

Social Media ROI Measurement:

Researching methodologies for calculating the return on investment (ROI) of social media campaigns, including attribution models, tracking sales conversions, and assessing brand value.

Benchmarking and Competitive Analysis:

Exploring strategies for benchmarking your social media performance against industry standards and conducting competitive analysis to gain insights into competitors' social strategies.

Social Media Listening and Monitoring:

Investigating the use of social media listening tools to track brand mentions, monitor trends, and identify opportunities for engagement and crisis management.

Content Performance Analysis:

Analyzing the effectiveness of social media content through metrics like engagement by content type, shares, comments, and the performance of specific campaigns.

Cross-Channel Measurement:

Studying how to measure social media performance across various platforms, from Facebook and Twitter to Instagram, LinkedIn, and emerging platforms like TikTok.

Social Media Reporting and Visualization:

Researching the creation of comprehensive social media reports and data visualization techniques to communicate insights effectively to stakeholders.

Attribution Modeling in Social Media:

Exploring attribution models that help attribute conversions and actions to specific social media touchpoints along the customer journey, aiding in campaign optimization.

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