Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

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Rajesh Saturi | Social Media Sentiment Analysis | Best Researcher Award

Dr Rajesh Saturi Vignana Bharathi institute of technology, India

During his tenure, he expertly conducted classes on a diverse range of subjects, including Introduction to Data Science, High-Performance Computing, Computer Networks, Operating Systems, Database Management Systems, DWDM, Principles of Programming Languages, Formal Languages and Automata Theory, Compiler Design, Computer Graphics, C Programming, Software Engineering, and C++. Demonstrating exceptional skills, he fostered student engagement through meticulous organization of teaching materials and an engaging teaching style. In his classroom, he instills the belief that every student should actively contribute to the learning process. Renowned for his creativity, nurturing approach, and above all, patience, he is dedicated to creating an environment conducive to student success and holistic development.

🎓Education:

Throughout his academic career, he has held various teaching positions, showcasing his dedication to education and computer science. Since 2019, he has been serving as an Associate Professor in the Computer Science and Engineering department at Vignana Bharathi Institute of Technology and Science, contributing his expertise for the past five years. Prior to this, from 2015 to 2018, he held the position of Associate Professor in CSE at Nalla Narsimha Reddy Group of Institutions for a duration of three years. His journey into academia began as an Assistant Professor in CSE at Nalla Narsimha Reddy Group of Institutions from 2010 to 2015, during which he played a significant role in shaping the academic experiences of students for five years. Additionally, he served as a Lecturer in CSE at Tudi Group of Institutions, spanning the years 2007-2008 and 2009-2010, accumulating two years of valuable teaching experience. Throughout these roles, he has consistently demonstrated a passion for computer science education and a commitment to fostering a dynamic learning environment.

🌐 Profile Links:

Achievements:

He has garnered significant recognition for his contributions in the field of research, receiving the prestigious I2OR National Best Researcher Award in 2023 from the Ministry of MSME, Government of India. This acknowledgment adds to his already impressive list of accolades, including the Academic Excellence Award for 2023-2024 from the Novel Research Academy, accredited by the International Accreditation Forum (IAF) and Global Accreditation Assessment Forum Series (GAAFS) with ISO 9001:2015. His influence extends to academic publications, where he serves as an Editorial Member of the International Journal of Internet of Things (IJIOT) and the American Journal of Data Mining and Knowledge Discovery. Additionally, he actively contributes to the academic community by delivering guest lectures, as evidenced by his presentation at Kasireddy Narayana Reddy College of Engineering and Research in Hyderabad. His expertise is further demonstrated through his role as a reviewer for the Springer conference (ICACTEA-2023) and various journals. His commitment to academic excellence is underscored by his qualifications, having cleared the TS-SET and GATE examinations, securing an impressive 86%. Recognized by JNTUH, he has been ratified as an Assistant Professor, showcasing his dedication to both research and education.

Workshop Attended & Conducted:

He has actively contributed to the educational landscape by organizing and conducting impactful workshops. In 2017, he took the initiative to conduct a workshop on Ethical Hacking facilitated by Sai Sathish under the CSI Student Branch. The following year, in 2016, he organized a workshop on Internet Marketing by IIM Delhi, demonstrating his commitment to bringing diverse and valuable learning experiences to students. His efforts also extended to the realm of web development, where he conducted a two-day workshop on “Web Designing using PHP” under the CSI Student Branch in February 2015. Through these workshops, he has played a pivotal role in fostering practical skills and knowledge enhancement among students, contributing to their overall academic and professional development.

Coursera Certifications:

He has demonstrated a strong commitment to continuous learning and professional development by successfully completing various online courses. Among these, he engaged in a comprehensive program on the Business Application of Machine Learning and Artificial Intelligence in Healthcare at Northeastern University. This course, completed from June 28, 2020, to July 22, 2020, equipped him with valuable insights into the intersection of technology and healthcare. Furthermore, he broadened his knowledge in artificial intelligence through the completion of “AI for Everyone” from Deeplearning.ai, spanning from July 19, 2020, to August 9, 2020. Understanding the ethical implications of technology, he also completed the course on “Big Data, Artificial Intelligence, and Ethics” offered by the University of California, Davis, from July 5, 2020, to July 26, 2020. Additionally, he delved into programming by accomplishing “Programming for Everybody (Getting Started with Python)” from the University of Michigan, a comprehensive seven-week program completed from July 26, 2020, to August 23, 2020. To further enhance his understanding of healthcare, he completed the “Introduction to Breast Cancer” course at Yale University from July 5, 2020, to August 12, 2020. Through these endeavors, he has demonstrated a proactive approach to staying abreast of the latest developments in technology, artificial intelligence, and healthcare.

Publications:

  1. Data as a service (Daas) in cloud computing [data-as-a-service in the age of data] Cited By : 29, Published By : 2012

  2. Histopathology breast cancer detection and classification using optimized superpixel clustering algorithm and support vector machine Cited By : 6, Published By : 2022
  3. Multi-Objective Feature Selection Method by Using ACO with PSO Algorithm for Breast Cancer Detection. Cited By : 6, Published By : 2021
  4. Data as a Service (Daas) in Cloud Computing [Data-As-A-Service in the Age of Data] Data as a Service Daas in Cloud Computing  Cited By : 6, Published By : 2012
  5. Implementation of efficient segmentation method for histopathological images Cited By : 5, Published By : 2020
  6. Extracting Subset of Relevant Features for Breast Cancer to Improve Accuracy of Classifier Cited By : 4, Published By : 2019
  7. A Novel Variant-Optimized Search Algorithm for Nuclei Detection in Histopathogy Breast Cancer Images Cited By : 2, Published By : 2022
  8. A FRAME WORK TO DETECT BREAST CANCER USING KNN and SVM Cited By : 2, Published By : 2021
  9. Recognizing the languages in WebPages—A framework for NLP Cited By : 2, Published By : 2013
  10. Effect of Indexing on High-Dimensional Databases Using Query Workloads Cited By : 1, Published By : 2014

Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

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Meiping Gao | Social Media and Digital Marketing | Best Researcher Award

Ms Meiping Gao Beijing Municipal Research Institute of Eco Environmental Protection, China

She pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology from September 2009 to June 2012, specializing in wastewater treatment. As a Master’s candidate, she delved into research in the Department of Chemical Engineering. Following her academic pursuits, she has established herself as a prominent researcher in environmental protection.

🎓Education:

During the period from September 2009 to June 2012, she pursued her Master’s degree in Chemical Engineering and Technology at Beijing University of Chemical Technology. Engaging with the Department of Chemical Engineering, she dedicated her research efforts to the critical domain of wastewater treatment. Her academic journey during this time laid the foundation for her expertise in addressing environmental challenges through innovative solutions in chemical engineering and technology.

🌐 Profile Links:

Experience:

In her professional journey, she commenced her environmental engineering career at Beijing Lideheng Environmental Protection Engineering Co., Ltd. from July 2012 to January 2024, specializing in the prevention and control of air pollution. This foundational experience was followed by her current tenure at the Beijing Municipal Research Institute of Eco-Environmental Protection, starting from February 2024. Here, she is dedicated to pioneering research focused on the prevention and control of air pollution alongside the critical domain of indoor air quality control. Her commitment to environmental protection spans across various roles, emphasizing her expertise in combating air pollution through extensive research and practical applications. Her academic pursuits, culminating in a Master’s degree in Chemical Engineering and Technology from Beijing University of Chemical Technology, serve as a robust foundation for her impactful work in environmental engineering.

Academic achievements:

She has made significant contributions to environmental science and air quality research, establishing herself as the first author in several impactful publications. Her work includes investigating the emission factors and characteristics of volatile organic compounds (VOCs) from hair product applications in Beijing hair salons, as well as from adhesive applications in indoor decoration in China, both published in the Science of the Total Environment (2023 and 2021, respectively). Additionally, her research on source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China has been published in Chemosphere in 2021. She has also explored innovative approaches to environmental challenges, such as the ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor, published in Chemosphere in 2012. Furthermore, she played a pivotal role in the formulation of the mandatory local standards in Beijing titled “Limit Standard of Volatile Organic Compounds of Architectural Coatings and Adhesives” (DB11/1983-2022). Her diverse research portfolio showcases her expertise in air quality, environmental protection, and her leadership in shaping local standards for volatile organic compounds in architectural coatings and adhesives.

📊Publications:

  1. Ozonation of azo dye Acid Red 14 in a microporous tube-in-tube microchannel reactor: Decolorization and mechanism Cited By : 73, Published By : 2012

  2. Emission factors and characteristics of volatile organic compounds (VOCs) from adhesive application in indoor decoration in China Cited By : 24, published By : 2021

  3. Source profiles and emission factors of VOCs from solvent-based architectural coatings and their contributions to ozone and secondary organic aerosol formation in China Cited By : 38, Published By : 2021

  4. Emission factors and emission inventory of volatile organic compounds (VOCs) from hair products application in hair salons in Beijing through measurement Published By : 2023

  5. High Temperature Adsorption of SO2 on Mixed Oxides Derived from CaAl Hydrotalcite-Like Compounds Published By : 2021

  6. Physico-chemical characterization and source tracking of black carbon at a suburban site in Beijing Cited By : 14, Published By : 2015   

  7. Influence of temperature on formaldehyde emission parameters of solvent-based coatings Published By : 2021

  8. Ozonation of Acid Red 14 in the Presence of Inorganic Salts in a Microporous Tube-in-Tube Microchannel Reactor Published By : 2014

  9. VOCs emission characteristics of water-based architectural coatings in my country and their environmental impact Published By : 2021      

Developing a Social Media Strategy

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Introduction of Developing a Social Media Strategy

Developing a social media strategy is a crucial undertaking for businesses, organizations, and individuals looking to harness the power of social media effectively. A well-crafted social media strategy aligns your goals, target audience, and content with the platforms and tactics that will best engage and connect with your intended audience. It is the roadmap that guides your online presence and helps you achieve your objectives.

Developing a Social Media Strategy:

Audience Research and Persona Development:

Analyzing your target audience's demographics, interests, and behaviors to create detailed personas that inform content creation and targeting strategies.

Platform Selection and Optimization:

Identifying the most suitable social media platforms for your brand or objectives, optimizing profiles, and tailoring content to each platform's unique audience and features.

Content Strategy and Calendar Planning:

Creating a content strategy that outlines the type of content, posting frequency, and content calendar to maintain a consistent and engaging online presence.

Engagement and Community Building:

Strategies for fostering engagement, building a loyal online community, and leveraging user-generated content to strengthen brand affinity.

Metrics and Performance Measurement:

Defining key performance indicators (KPIs), tracking metrics, and using analytics tools to evaluate the effectiveness of your social media strategy and make data-driven improvements.

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Influence Marketing
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The Evolution of Social Media and Digital Marketing

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Introduction of The Evolution of Social Media and Digital Marketing

The evolution of social media and digital marketing has been a transformative journey, reshaping the way businesses connect with their audiences and promote their products or services. Over the years, these fields have witnessed dynamic shifts driven by technological advancements, changing consumer behaviors, and emerging trends. Understanding this evolution is essential for staying relevant in the fast-paced digital landscape.

The Evolution of Social Media and Digital Marketing:

Early Days of Social Media Marketing:

Exploring the origins of social media marketing, from the basic profiles and pages to the emergence of platforms like MySpace, Friendster, and early Facebook advertising.

Rise of Mobile and App-Based Marketing:

Analyzing the impact of mobile devices and the proliferation of apps on digital marketing strategies, including mobile advertising, in-app marketing, and responsive design.

Social Media Advertising and Targeting:

Investigating the growth of social media advertising, including the development of targeted advertising options, sponsored content, and programmatic advertising on platforms like Facebook and Instagram.

Content Marketing and SEO:

Studying the integration of content marketing and search engine optimization (SEO) as essential components of digital marketing, with a focus on quality content and user-centric optimization.

Influencer Marketing and User-Generated Content:

Exploring the rise of influencer marketing and the role of user-generated content in shaping brand perception and engagement on social platforms.

Data Analytics and Personalization:

Researching the role of data analytics, machine learning, and artificial intelligence in enabling personalized marketing experiences and dynamic content recommendations.

Social Commerce and E-commerce Integration:

Analyzing the integration of social commerce features on platforms like Instagram and Pinterest, and the impact of shoppable posts and in-app purchases on digital marketing.

Privacy and Ethical Considerations:

Investigating the evolving landscape of privacy regulations (e.g., GDPR, CCPA) and ethical considerations in data collection, user tracking, and digital marketing practices.

Social Media Trends and Emerging Technologies:

Exploring current and emerging trends in social media, such as live streaming, virtual reality (VR), augmented reality (AR), and the influence of emerging technologies on marketing strategies.

The Future of Digital Marketing:

Speculating on the future of digital marketing, including the continued growth of AI-driven marketing automation, the integration of voice search, and the potential impact of blockchain technology on advertising transparency.

Introduction of Social Media and Digital Marketing
Introduction of Social Media and Digital Marketing Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and consumer behavior.
Understanding Consumer Behavior
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Social Media Platforms and Their Features
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Content Creation and Curation
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Community Management and Engagement
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Influence Marketing
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Search Engine Optimization (SEO)
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Pay-Per-Click (PPC) Advertising
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Email Marketing
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Mobile Marketing
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