Prof Suraksha Gupta University of Arts United Kingdom
With a rich tapestry of educational accomplishments, she has left an indelible mark across prestigious institutions and diverse fields of study. Commencing her academic journey with a Bachelor of Commerce from the University of Delhi in 1988, she laid the cornerstone for her future endeavors. Eager to expand her horizons, she pursued an MBA from the Institute of Management Technology Ghaziabad, India, graduating in 2005. Her thirst for knowledge led her to Brunel University, UK, where she completed her PhD in Marketing in 2008, solidifying her expertise in the field.
Education:
She has an impressive array of educational achievements spanning several prestigious institutions and fields of study. Beginning with a Bachelor of Commerce from the University of Delhi in 1988, she laid the foundation for her academic journey. Building upon this, she obtained an MBA from the Institute of Management Technology Ghaziabad, India, in 2005, before pursuing a PhD in Marketing from Brunel University, UK, which she completed in 2008. Continuing her academic pursuits, she earned a PGCert (Diploma) in Higher Education from Middlesex University, UK, in 2011, further enhancing her expertise in educational practices. She then undertook the Brunel Associate Practitioner Pathway in 2009, consolidating her skills and knowledge. Her commitment to staying at the forefront of her field is evident in her participation in programs such as the CABS Development Program for Deans’ and Directors’ in 2021 and the Leveraging Big Data for Business Intelligence course at Cambridge University, UK, in 2022. Most recently, she acquired a Professional Certificate in Data Analyst from EDX.org in 2023, demonstrating her dedication to continuous learning and professional development.
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Experience:
She has held esteemed positions in academia, demonstrating her expertise and commitment to the field of marketing. Beginning her career as a Lecturer at Middlesex University Business School in 2009, she honed her teaching skills and academic prowess. Progressing to Brunel Business School in 2010, she continued to inspire and educate students as a Lecturer until 2014. Her dedication and contributions led to her appointment as a Senior Lecturer at Kent Business School from 2014 to 2016, where she played a pivotal role in shaping the academic landscape. Building upon her successes, she served as a Professor of Marketing at Newcastle University from 2017 to January 2024, where she made significant strides in research and education. Currently, she holds the prestigious position of Professor of Marketing at the University of Arts, London, starting from February 2024 onwards. Throughout her journey, she has exemplified leadership, innovation, and excellence in academia, leaving an indelible mark on the field of marketing.
Publications:
- Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting Cited By : 402, Published By : 2014
- Marketing innovation: A consequence of competitiveness Cited By : 390, Published By : 2016
- Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention Cited By : 350, Published By : 2018
- Influence of innovation capability and customer experience on reputation and loyalty Cited By : 335, Published By : 2016
- Investigating the effects of smart technology on customer dynamics and customer experience Cited By : 330, Published By : 2018
- Sustainability as corporate culture of a brand for superior performance Cited By : 386, Published By : 2013
- Integrating identity, strategy and communications for trust, loyalty and commitment Cited By : 281, Published By : 2017
- Role of big data and social media analytics for business to business sustainability: A participatory web context Cited By : 269, Published By : 2020
- The effect of digital signage on shoppers’ behavior: The role of the evoked experience Cited By : 228, Published By : 2014
- Enhancing university brand image and reputation through customer value co-creation behaviour Cited By : 208, Published By : 2019