Dehua Xia | Social Media Award | Best Innovation Award

Dehua Xia | Social Media Award | Best Innovation Award

Mr Dehua Xia Corvinus University of Budapest, Hungary 

He began his professional journey as an International Trade Specialist at Shanghai Chiyan Abrasive Materials Co., Ltd, gaining valuable insights into global commerce. Currently pursuing a Ph.D. in Business and Management, specializing in Finance at Corvinus University of Budapest since September 2023, he delves deeper into the intricacies of financial markets and management. With diverse experience spanning various industries, he brings a unique perspective to his academic pursuits, combining practical knowledge with theoretical expertise. His dedication to continuous learning and exploration drives him towards achieving excellence in both his academic and professional endeavors.

Education:

He is currently pursuing a Ph.D. in Business and Management with a specialization in Finance at Corvinus University of Budapest since September 2023. His research interests encompass sustainability, ESG investment, and corporate finance, reflecting his dedication to exploring the intersection of finance and environmental, social, and governance (ESG) factors. Prior to his doctoral studies, he completed an MSc in Finance at Corvinus University of Budapest under the CSC Scholarship, achieving a remarkable GPA of 4.85/5 with distinction. His coursework included Applied Corporate Finance, Financial Economics, Investment, Investment banking, as well as proficiency in Financial Algorithms, VBA, R Programming, and Power BI. Before his master’s degree, he obtained a BA in Business Administration and Management from the University of Pannonia, also through the CSC Scholarship, graduating with a GPA of 4.89/5. During this period, he gained expertise in Corporate Finance, Accounting, and Taxation. Additionally, he holds a BA in Financial Management from the University of Yichun, China, where he acquired foundational knowledge in financial management and accounting. His academic journey reflects a strong commitment to excellence in finance and management, along with a keen interest in exploring innovative approaches to financial analysis and decision-making.

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Experience:

He has gained diverse professional experience across various industries and roles. Starting as an International Trade Specialist at Shanghai Chiyan Abrasive Materials Co., Ltd, he efficiently operated on platforms like Alibaba, managing tasks such as updating company information, optimizing product releases, and handling inquiries and RFQs. Following this, he transitioned to the role of an English Teacher at Shanghai Only Education Technology Group Co., Ltd. Here, he demonstrated his ability to tailor personalized teaching plans and counseling sessions for students, delivering lectures, answering queries, and providing constructive feedback. Subsequently, he embarked on an Accounting Analyst Internship at International Flavors & Fragrances IFF (Hungary) Kft., where he accrued FI invoices in SAP and processed standard and recurring journal entries. Through these experiences, he has showcased his adaptability, communication skills, and proficiency in handling diverse responsibilities within different professional settings. His tenure reflects a commitment to continuous learning, versatility, and a strong work ethic, positioning him as a valuable asset in any future endeavors.

Honors and Awards:

He has demonstrated a strong commitment to his academic and professional development, with notable achievements in the fields of finance, statistics, and data analysis. At The Hong Kong University of Science and Technology, he completed a course on Python and Statistics for Financial Analysis in January 2023, enhancing his quantitative skills for financial modeling and analysis. His dedication to excellence was further recognized through a Scientific Scholarship in 2021-2022. Additionally, he excelled in academic competitions, securing the 3rd place at the 2022 Scientific Student Associations’ Conference (TDK) in the Financial Markets section and participating in the Baker Hughes University Bootcamp case study competition in February 2022. His proficiency in financial markets was further validated with the completion of the BMC (Bloomberg Market Concepts) certification in November 2021. Beyond academia, he has also demonstrated athletic prowess, achieving the 28th place out of 200 participants in the 19th university running competition in 2017 at the University of Pannonia. Moreover, his commitment to community service is evident through his recognition as an Outstanding Youth Volunteer at the University of Yichun in May 2017. Through his diverse experiences and achievements, he showcases a well-rounded skill set and a dedication to personal and professional growth.

Publications:

  1. What Role Does Board Composition Play in ESG Disclosure? Evidence from V4 Countries Published By : 2023
  2. Too Much Water Drowned the Miller: Exploring the Role of Managerial Ownership on Stock Liquidity in China Published By : 2023
  3. Does ESG Disclosure Matter in China Stock Market? Published By : 2022
  4. Aspects of Life-quality among International and Native Students Published By : 2020

 

Legal and Ethical Considerations in Social Media and Digital Marketing

 

Introduction of Legal and Ethical Considerations in Social Media and Digital Marketing

Legal and ethical considerations in social media and digital marketing are of paramount importance in the ever-evolving digital landscape. As businesses and marketers harness the power of online platforms to connect with audiences, it is imperative to navigate the complex web of laws, regulations, and ethical standards that govern digital marketing practices. Understanding and adhering to these principles is vital to protect consumer rights, privacy, and trust, while also avoiding legal complications.

Legal and Ethical Considerations in Social Media and Digital Marketing: 

Privacy and Data Protection:

Examining the legal obligations and ethical responsibilities regarding the collection, storage, and use of user data in digital marketing, including compliance with regulations like GDPR and CCPA.

Transparency and Disclosure:

Investigating ethical guidelines for transparent and honest marketing practices, including the disclosure of paid partnerships, sponsored content, and affiliate marketing.

Intellectual Property Rights:

Researching copyright, trademark, and intellectual property laws in the digital sphere, including fair use, licensing, and the ethical use of others' content.

Deceptive Advertising and False Claims:

Analyzing legal and ethical guidelines for truthful advertising, including avoiding false claims, misleading promotions, and deceptive marketing practices.

Influencer Marketing Ethics:

Studying ethical considerations in influencer marketing, such as influencer transparency, authenticity, and the responsibility of both brands and influencers to maintain trust with audiences.

Online Reputation Management:

Exploring strategies and ethical considerations for managing online reputation, addressing negative reviews, and responding to online criticism professionally and responsibly.

Ethical Use of User-Generated Content:

Investigating the legal and ethical use of user-generated content in marketing campaigns, including obtaining proper permissions and giving credit to content creators.

Ethical Social Media Engagement:

Researching ethical guidelines for engagement on social media platforms, including respectful discourse, addressing online harassment, and maintaining a positive online community.

Regulatory Compliance:

Studying industry-specific regulations, advertising standards, and government guidelines that impact digital marketing, ensuring compliance to avoid legal issues.

Ethical Considerations in Targeting and Personalization:

Exploring the ethical use of customer data for targeting and personalization, addressing concerns related to algorithmic bias and respecting user consent.

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