Linjuan Rita Men | AI/chatbot and public relations

Linjuan Rita Men – Leading Researcher in AI/chatbot and public relations

Congratulations, Prof Dr Linjuan Rita Men, on winning the esteemed Bestย Researcherย Awardย from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dr Linjuan Rita Men, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar University of Florida, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in AI/chatbot and public relations into Social Media and Digital Marketing applications.

๐Ÿ‘ฉโ€๐Ÿซ Academic Appointments:

  • ๐ŸŽ“ Full Professor (with tenure), Director of Internal Communication Research, Department of Public Relations, College of Journalism and Communications, University of Florida (2022โ€“present)
  • ๐ŸŽ“ Associate Professor (with tenure), Department of Public Relations, College of Journalism and Communications, University of Florida (2017โ€“2022)
  • ๐ŸŽ“ Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida (2015โ€“2017)
  • ๐ŸŽ“ Assistant Professor, Department of Communication Studies, Southern Methodist University (2012โ€“2015)

๐Ÿ“š Education:

  • ๐ŸŽ“ Ph.D. in Communication, University of Miami, Miami, FL (2012)
  • ๐ŸŽ“ Master of Philosophy in Communications Studies, Hong Kong Baptist University, Hong Kong
  • ๐ŸŽ“ Bachelor of Art in Communication, Zhejiang University (top 3 in China), Hangzhou, China

๐Ÿ† Honors & Awards:

In recognition of her outstanding contributions and commitment to excellence in the field of journalism and communications, she has garnered a series of prestigious awards, solidifying her status as a distinguished professional. Most notably, she was honored as the Senior International Educator of the Year by the College of Journalism and Communications at the University of Florida in October 2023. Her scholarly achievements were further underscored by the Top Faculty Paper Award at the PRSA International Conference, Educators Academy Summit in November 2022.

In August 2022, she received the esteemed Hillier Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC), recognizing her remarkable accomplishments at a young age. Her leadership prowess was acknowledged with the Plank Center Award for Leadership in Public Relations at the 25th International Public Relations Research Conference (IPRRC) in March 2022.

The Arthur W. Page Center Top Ethics Paper Award at the PRSA International Conference’s Educators Academy “Super Friday” in October 2021 and the American University Top Diversity & Inclusion Paper Award at the same conference further showcase her dedication to ethical practices and diversity within the realm of public relations education. These accolades collectively underscore her commitment to excellence, leadership, and the advancement of ethical standards in the field.

๐Ÿ“– Refereed Journal Publications:

  • ๐Ÿ“ Yue, C. A., Qin, Y. S., & Men, L. R. (2023). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee-organization relationships, and counterproductive work behaviors. Corporate Communication: An International Journal.
  • ๐Ÿ“ Dean, R., & Men, L. R. (2023). Exploring the role of dialogic communication in engaging international students at higher-education institutions. International Journal of Communication.
  • ๐Ÿ“ Qin, Y. S., DiStaso, M., Fitzsimmons, A., Heffron, E., & Men, L. R. (2022). How purpose-driven organizations influence corporate actions and employee trust during the COVID-19 pandemic? International Journal of Strategic Communication,16(3), 426-443.

๐Ÿ“š Books:

  • ๐Ÿ“– Godulla, A., & Men, L. R. (2023, under contract). Startup and entrepreneurial communication: Theoretical foundations and contemporary development. Taylor and Francis (Special Issues as Books).
  • ๐Ÿ“– Mayfield, J., Mayfield, M., & Men, L. R. (2023, under contract). New Discoveries in Leader Motivating Language Theory: Organizational Communication for Impact, Inclusion, and Purpose. London: Palgrave Macmillan

๐Ÿ“ Conference Presentations:

  • ๐Ÿ“… Chen, Z. F., Ji, Y. G., Ji, Y., Wang, Y., & Men, L. R. (2024, June). Female entrepreneursโ€™ leadership communication in China: Strategies, institutional determinants, and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia
  • ๐Ÿ“… Yue, C. A., Men, L. R., Davis, D., Mitson, R., Zhou, A., & Al Rawi, A. I. (2024, June). Public relations meets artificial intelligence: Assessing utilization and outcomes. Paper to be presented at the 73rd Annual International Communication Association Conference, Gold Coast, Australia

๐Ÿ—ฃ๏ธ Invited Talks/Workshops/Webinars:

  • ๐Ÿ—ฃ๏ธ Men., L. R. (February 22, 2023). ๅ…ฌๅ…ฑๅ…ณ็ณป็š„ๆœ‰ๆ•ˆๆ€งไธŽๅ“่ถŠ๏ผš็ป„็ป‡้ข†ๅฏผไธŽๆ–ฐๅ…ด็ง‘ๆŠ€็š„ๅฝฑๅ“ใ€‚ Nanchang University, Nanchang, Jiangxi, China.
  • ๐Ÿ—ฃ๏ธ Men, L. R. (December, 2022). โ€œEffectivenessโ€ and โ€œExcellenceโ€ in Public Relations: The Impact of Organizational Leadership and Emerging Technologies. Doctoral Student Seminar, Hong Kong Baptist University.
  • ๐Ÿ—ฃ๏ธ Men, L. R. (November 18, 2022). Paving the Way for the Future: Current Trends and Issues in Internal Communication, โ€œBookcityโ€ Roundtable, Milan, Italy

๐Ÿ† Certificates, Certifications, Associations, and Professional Leadership:

Since 2013, she have been actively engaged in various prestigious academic and professional organizations, contributing my expertise and insights to the field of communication. Currently, She serve as an Academic Board Member for the Global Listening Centre, a position She have held since 2022. Simultaneously, She am a Steering Committee Member for the Global Strategic Communication Consortium, where She actively participate in shaping strategic communication initiatives. As a continuous learner, She earned a Certificate in the Passport to Great Teaching Program from the Center for Teaching Excellence at the University of Florida in 2018.

Her involvement in professional societies includes being a Member of the Arthur W. Page Society since 2021 and having served on the Operating Committee (Leadership Body) of Page Up, Arthur Page Society, from 2020 to 2021. Additionally, She have been a proud Member of Page Up from 2016 to 2021, contributing to the society’s mission and vision. Her commitment to excellence in communication is further demonstrated by achieving accreditation as a Public Relations (APR) professional, a distinction She have held since 2014.,

Notably, She played a pivotal role in the International Task Force for Measurement Standards for Internal Communication in 2013-2014, contributing to the development of standards as part of The Coalition for Public Relations Research Standards (IPR Measurement Commission). This multifaceted involvement showcases my commitment to the academic, professional, and international dimensions of communication scholarship and practice.

๐Ÿ” Skills and Competencies:

  • ๐ŸŒ Language – English, Mandarin
  • ๐Ÿ“Š Statistics Structural – Equation Modeling (SEM), Factor Analysis, Multivariate Analysis, Regression
  • ๐ŸŽ™๏ธ Skills – Public Speaking (won four awards at national and college-level public speaking contests), Leadership, Program Planning, Project Management

๐ŸŒ Profile Links:

 

Hazar Hmoud | Chatbots

Hazar Hmoud – Leading Researcher in Chatbots

Academician/Research Scholar University of Jordan, Jordan

Congratulations, Dr Hazar Hmoud, on winning the esteemed Bestย Researcherย Awardย from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

ย Dr Hazar Hmoud, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholarย  University of Jordan, Jordan. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Qualifications Highlights ๐ŸŒŸ

  • Research Skills ๐Ÿ“š
  • Training Needs Assessment ๐ŸŽ“
  • Event Management ๐Ÿ“…
  • Presentation and Communication Skills ๐Ÿ—ฃ๏ธ
  • Creativity and Initiative ๐Ÿ’ก
  • Supervisory Skills and Teamwork ๐Ÿ‘ฅ
  • Critical Thinking and Confident Decision Making ๐Ÿค”
  • Proficient in MS Project, MS Office, and PowerPoint ๐Ÿ–ฅ๏ธ
  • NVivo Qualitative Tool ๐Ÿ“Š

Professional Experience ๐Ÿข

  • University of Jordan (Oct 2023 โ€“ Present)
    • Assistant Dean of Studentsโ€™ and Alumni Affairs/Business School
  • University of Jordan (June 2022 โ€“ Oct 2023)
    • Head of Management Information Systems Department/Business School
    • Handling administrative tasks, academic advising, program monitoring, and quality evaluation.
    • Ensuring adherence to university policies, standards, accreditation requirements, and regulations.
    • Serving as a liaison between the department, university administration, and other departments.

Education ๐ŸŽ“

  • Nottingham University, Doctor of Philosophy (PhD) in Information Systems Management (2013-2018)
    • Thesis: “The ‘private-collective’ innovation model under permissive licensing: a case study of OpenNebula open-source software.”
  • University of Jordan, MBA/Management (2006-2008)
    • Dissertation: “The relationship between information quality and organizational strategic benefit: An applied study on the Jordanian communication company ‘BATELCO JORDAN’.”
  • University of Jordan, Bachelor in Computer Engineering (2000-2005)
    • Graduation Project: Interactive Voice Response (IVR) system.

Certificates ๐Ÿ“œ

  • Advanced Innovation and Entrepreneurship Train for Trainers ๐Ÿš€
  • Fundamentals of Python Programming ๐Ÿ
  • AACSB Assurance of Learning ๐Ÿ“Š
  • Information Technology Infrastructure Library (ITIL) ๐Ÿ’ป
  • Security+ Certified Professional (SCP) ๐Ÿ”
  • Microsoft Certified Professional (MCP) ๐Ÿ–ฅ๏ธ
  • CCNA Routing and Switching ๐ŸŒ
  • Emotional Intelligence (IACET certified) ๐Ÿง 
  • Finance for Non-Financial Managers ๐Ÿ’ผ

Administrative Achievements ๐Ÿ†

  • Successfully initiated a Memorandum of Understanding between the University of Jordan and Zain Company.
  • Obtained approval to launch a Digital Transformation higher diploma.
  • Updated the management information systems curricula based on market needs analysis.
  • Established partnerships with Amazon International, King Abdullah II Fund for Development, and Crown Prince Foundation.

Professional Academic Activities ๐Ÿ“

  • Reviewer for various journals and conferences.
  • Active participation in scientific conference committees.
  • Session chair for international conferences.

Publications ๐Ÿ“ฐ

  • Published articles on business intelligence adoption, cloud computing adoption, artificial intelligence adoption, and effects of social media attributes on customer purchase intention.

Teaching Experience ๐Ÿ“š

  • Systems Analysis and Software Engineering
  • Systems Analysis and Design
  • Graduation Project
  • Full Stack Web Development
  • Computer Networks
  • Databases
  • Principles of Management Information Systems
  • Office Automation

Cristina Medina Plaza | Research Award

Cristina Medina Plaza – Leading Researcher in Research Award

Academician/Research Scholar UCDavis, United States

Congratulations, Dr Cristina Medina Plaza, on winning the esteemed Bestย Researcherย Awardย from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

ย Dr Cristina Medina Plaza, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar UCDavis, United States. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

Education:ย 

  • September 2012-June 2016
    PhD with honors. Department of Inorganic Chemistry, University of Valladolid
    (Spain).
    Dissertation: Arrays of sensors for enology applications: using nanoscience for
    grape analysis.
    Advisor: Dr. M.L. Rodriguez-Mendez.
  • September 2011-July 2012
    Master of Science, โ€œAdvanced techniques in chemistryโ€. Department of
    Analytical Chemistry, University of Valladolid (Spain).
    Dissertation: Comparative chemometric study of the mobility of metals in two
    areas of Castilla y Leรณn.
    Advisor: Dr. R. Pardo.
  • September 2006-July 2011
    Bachelor of Science, Chemistry. University of Valladolid (Spain).

Professionalย Experience:ย 

September 2023-Ongoing
Staff Research Associate Level 4. Department of Viticulture and Enology,
University of California, Davis (USA).

Project:

  • Independently assess course and lab needs before each quarter/class in
    consultation with the instructor.
  • Provide innovative and significant ideas for the department’s courses,
    including lab experiments and curriculum suggestions.
  • Responsible for equipment, instrument, material and supplies inventory, as
    well as setting up and maintaining lab equipment and instrumentation for
    instruction purposes.
  • Schedule teaching winery operations with the winery manager, oversee
    their use, and coordinate grape, juice, and wine needs with relevant staff
    and instructors.
  • Supervise students during lab sessions, providing training and overseeing
    procedures and instrument use.
  • Coordinate TA activities in this area and assist in evaluating and testing lab
    exercises for improved pedagogical value.

July/2016-June 2022
Postdoctoral Researcher. Department of Viticulture and Enology, University of
California, Davis (USA).

Projects:

  • Investigation of accelerated red wine aging using micro-oxygenation in
    combination with barrel aging (Main researcher/ 2021-2022)
  • Impact and management of Grapevine Red Blotch Virus and its
    vector(s) in California and Oregon vineyards (Main
    researcher/2020-2022)
  • Investigation of the impact of grapevine red blotch virus (GRBV) on
    phenolic extractability and winemaking strategies to mitigate (Main
    researcher/ 2019-2022)
  • Impact of storage conditions (temperature, light, and bottle color) on
    rose wine quality (Main researcher/ 2019-2021)
  • Investigation of the impact of polymeric pigment formation on red
    wine mouthfeel evolution (Collaborator/ 2018-2021)
  • Elucidating the fundamental mechanism of phenolic extraction in red
    wine fermentations (Main researcher/ 2016-2019)
  • Collaborator on several research projects related to grape smoke
    exposure (mitigation in the vineyard and in the winery, amelioration,
    barrier sprays, consumer threshold levelsโ€ฆ)
    Principal Investigator: Dr. A. Oberholster.

Skills:ย 

  1. ๏€ช Lab management
  2. ย  ย Safety management
  3. ย  ย Experimental design
  4. ย  ย Grant writing
  5. ย  ย Project planning

Publications :

  • L. X. Lim, C. Medina-Plaza, I. Arias-Perez, Y. Wen, B. Neupane, J.X. Guinard, Using
    instrumental measurements and sensory analysis to assess the impact of smoke
    exposure on the wine matrix of different red wine varietals in California. In
    preparation
  • C. Medina-Plaza, L. X. Lim, A. Oberholster. Investigation of accelerated red wine
    aging using micro-oxygenation in combination with barrel aging. In preparation.
    C. Medina-Plaza, A. DuBois, E. Tomasino, Anita Oberholster. Impact of storage
    conditions (light exposure, temperature, and bottle color) on rose wine quality.
    Submitted to Food Chemistry
  • C. Tan, Y. Wen, B. Neupane, L. X. Lim, C. Medina-Plaza, A. Oberholster, I.
    Tagkopoulos. Volatile organic compound-based predictive modeling of smoke taint
    in wine. Submitted to Journal of Agriculture and Food Chemistry
  • A. Rumbaugh, C. Medina-Plaza, R. C. Girardello, A. Oberholster. Investigation of
    enological techniques to mitigate the impact of grapevine red blotch disease on
    resulting wine composition. Submitted to American Journal of Enology and
    Viticulture
  • A. Rumbaugh, C. Medina-Plaza, M. R. Sudarshana, A. Oberholster. Grapevine red
    blotch virus alters grape skin cell-wall composition impacting phenolic extractability
    during winemaking. 2023, Journal of the Science of Food and Agriculture, 103 (7),
    3457-3467.

Book Chapters:

M.L. Rodrรญguez-Mรฉndez, C. Apetrei, C. Medina-Plaza, R. Muรฑoz, J.A. de Saja.
Sensor array based on phthalocyanines: New developments on nanostructured and
biomimetic electrochemical sensors. In Multisensor systems for chemical analysis:
materials and sensors. L. Lvova, D. Kirsanov, C. Di Natale, and A. Legin. Eds. Pan
Standford Publishing Pte. Ltd. Singapore, 2014; 139-179

Conferences :

  • โ€œDiscrepancy between the ability of wine experts and non-experts in identifying
    grape smoke exposure impact in different wine matricesโ€, 15th Pangborn Sensory
    Science Symposium, Nantes, (France) August 20th
    -24th 2023.
  • โ€œImpact of micro-oxygenation in combination with barrel aging to shorten
    maturation timeโ€, American Chemical Society, San Francisco (CA, USA) August 13th

    17th 2023.
  • โ€œRose wine quality impacted by storage conditionsโ€, American Chemical Society,
    San Francisco (CA, USA) August 13th
    -17th 2023.
    53- โ€œWine matrix impact on smoke marker compound expression in wineโ€, American
    Chemical Society, San Francisco (CA, USA) August 13th
    -17th 2023.
  • โ€œInvestigating the use of micro-oxygenation in combination with barrel to
    accelerate red wine aging.โ€ American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • โ€œImpact of Grapevine Red Blotch Virus infection on phenolic extractability in wine
    over two growing seasons in California.โ€ American Society for Enology and Viticulture
    2023 National Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • โ€œNon-Destructive Spectrometric Assessment of Grape Cell Wall Composition and
    Phenolic Extractabilityโ€ American Society for Enology and Viticulture 2023 National
    Conference, Napa (CA, USA) June 28th
    -29th 2023.
  • โ€œAssessing the impact of grape smoke exposure on the wine matrix from the lens
    of wine experts and consumers.โ€ American Society for Enology and Viticulture 2023
    National Conference, Napa (CA, USA) June 28th
    -29th 2023.

Additionalย  Experience :

2015
Visitor Researcher, Doctoral level.
University of California, Davis. Chemical Engineering and Material Science
Department.
Project: Quantitative doping and dedoping of conductive polymers
Supervisor: Prof. A. Moulรฉ.

2014
Visitor Researcher, Doctoral level.
Center for Functional Nanomaterials, Brookhaven National Laboratory.
Project: Growth and properties of novel Au-In alloy oxide-based nanocatalysts.
Supervisor: Dr. E. Sutter.
2014-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of nanostructured sensors and biosensors for the
detection of antioxidants with interest in food industry.
Supervisor: Prof. M.L. Rodriguez-Mendez.
2013-2016
Research Assistant, Doctoral level.
Department of Inorganic Chemistry, University of Valladolid.
Project: Development of a specific bioelectronic tongue for the analysis of the
ripening of grapes.
Supervisor: Prof. M.L. Rodriguez-Mendez

Dawa Chyophel Lepcha | Image Processing/Computer Vision/ Machine Learning

Dawa Chyophel Lepcha – Leading Researcher in Image Processing/Computer Vision/ Machine Learning

Congratulations, Prof Dawa Chyophel Lepcha, on winning the esteemed Bestย Researcherย Awardย from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Prof Dawa Chyophel Lepcha, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar KNS Institute of Technology, India. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in solar thermal harvesting and its integration into Social Media and Digital Marketing applications.

๐Ÿข Current Designation:

  • Doctoral Student:
    • Chandigarh University, Punjab, India
  • Assistant Professor:
    • KNS Institute of Technology, Bangalore, India

๐Ÿ  Address:

  • Residential:
    • Koramangala, Bengaluru, Karnataka-560095
  • Official:
    • KNS Institute of Technology, Hedge Nagar, Thirumenahalli, Bengaluru, Karnataka-560064

๐Ÿ“ฑ Contact Information:

  • Mobile Number: +91-9883501490, +91-8768853420
  • Residential Address: Koramangala, Bengaluru, Karnataka-560095

๐ŸŽ“ Academic Qualifications:

1.Ph.D. (ECE)Chandigarh University, Mohali, Punjab2024
2.M.Tech (ECE)Chandigarh University, Mohali, Punjab2021
3.M.SUniversity of South Wales, Wales, United Kingdom2012
4.B. Tech (ECE)University of Mumbai, Maharashtra, India2009

๐Ÿ” Field of Specialization:

  • Medical Image Processing/Medical Imaging/Biomedical Signals/Machine Learning

๐Ÿ‘จโ€๐Ÿซ Positions Held:

  • Assistant Professor (ECE):
    • KNS Institute of Technology, Bangalore, India
    • May 2023-present

๐Ÿ“š List of SCI/SCIE Publications (Top 5):

  1. “Image super-resolution: A comprehensive review, recent trends, challenges and applications.” (Information Fusion 91, 2023)
  2. “A deep journey into image enhancement: a survey of current and emerging trends.” (Information Fusion, 2022)
  3. “Recent advances in image dehazing: Formal analysis to automated approaches.” (Information Fusion, 2023)
  4. “Measurement and analysis of multi-modal image fusion metrics based on structure awareness using domain transform filtering.” (Measurement 182, 2021)
  5. “A weighted least squares optimisation strategy for medical image super resolution via multiscale convolutional neural networks for healthcare applications.” (Complex & Intelligent Systems, 2021)

๐Ÿ‘จโ€๐Ÿ”ฌ Significant Contributions in Academic Research: Dawa Chyophel Lepcha has designed optimized medical imaging algorithms for enhanced visualization of various ailments, leading to several SCI/SCIE indexed research publications. His current focus is on efficient algorithms for noise and artifact removal from Low-dose Computed Tomography (LDCT) datasets, contributing significantly to the medical industry.

๐Ÿ“š Editorial and Reviewer Responsibilities:

  • Reviewing articles for Scientific Reports, Signal Image and Video Processing, Neurocomputing, Multimedia Systems.
  • Published a rigorous review article in a SCI indexed journal with IF 18.6

๐Ÿ‘จโ€๐ŸŽ“ Biography: Dawa Chyophel Lepcha, a graduate in Bachelor of Engineering (ECE) from the University of Mumbai, holds Master’s degrees from Chandigarh University and the University of South Wales. Currently pursuing a doctoral program at Chandigarh University, his research areas include image fusion, dehazing, enhancement, registration, and denoising. He has published numerous papers, and his work focuses on affordable solutions for medical image fusion.

๐ŸŒ Profile Links:

Tina Neuhaus | Thought Leadership

Tina Neuhaus – Leading Researcherย in Thought Leadership

Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Awardย from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!

Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.

Education:

  • Bachelor of Science ย Business Administration 1,8 ย Universitรคt Duisburg Essen ย 2013 – 2016
  • Master of Science ย Management and Marketing 1,4 ย Bergische Universitรคt Wuppertal 2016 – 2019
  • External Doctorate ย Marketing & Innovation ย  Eindhoven University of Technology ย 2020 – Present

Work Experience:ย 

Digital Marketing Specialist

GBTEC Group Jan. 2021 – Present

  • Development of a corporate thought leadership strategy
  • Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
  • Support for various paid media campaigns (e.g. Google Ads)

Junior Marketing Specialist

GBTEC Group July 2019 โ€“ Dec. 2020

  • Creation of social media postings and further development of social media channels
  • Social selling activities on various platforms
  • Content creation for digital marketing campaigns

Internship Digital Marketing

Vaillant Group Oct. 2017 โ€“ Feb. 2018

  • Support with search engine optimization, content generation, and customer journey design
  • Planning, implementation, and evaluation of user testing for new digital features
  • Working in the content management system and creating master content demo pages for the web appearance

Research Article:ย 

Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketingโ€“A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.

Summary:ย 

In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as โ€œthought leadershipโ€. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.

๐ŸŒ Profile Links:

 

Future Trends in Social Media and Digital Marketing

 

Introduction of Future Trends in Social Media and Digital Marketing

The future of social media and digital marketing promises to be both exciting and transformative as technology continues to evolve and consumer behaviors change. Staying ahead of emerging trends is crucial for businesses and marketers looking to remain competitive and effectively engage their target audiences in the ever-evolving digital landscape.

Future Trends in Social Media and Digital Marketing :

AI-Powered Personalization:

As artificial intelligence (AI) advances, the future of marketing lies in hyper-personalization. AI-driven algorithms will enable marketers to deliver highly tailored content and recommendations, enhancing user engagement and conversion rates.

Voice Search and Voice Commerce:

With the growing popularity of voice-activated devices, voice search optimization and voice commerce are poised to become prominent trends. Marketers will need to adapt their strategies to cater to voice-based interactions and transactions.

Virtual and Augmented Reality Marketing:

Virtual reality (VR) and augmented reality (AR) will revolutionize consumer experiences. Brands will leverage these technologies for immersive product demonstrations, virtual showrooms, and interactive storytelling.

Sustainable and Ethical Marketing:

The future of digital marketing will prioritize sustainability and ethical practices. Consumers increasingly demand eco-friendly products and ethical brands, prompting marketers to communicate their sustainability efforts more effectively.

Social Commerce and Shoppable Content:

Social media platforms are evolving into shopping hubs. Marketers will embrace social commerce by creating shoppable content, integrating e-commerce features directly into social apps, and enhancing the buying journey on social platforms.

User-Generated Content and Micro-Influencers:

User-generated content and micro-influencers will continue to gain prominence as consumers trust peer recommendations. Brands will collaborate with micro-influencers and encourage customers to create and share content.

Data Privacy and Security:

The future will see stricter regulations around data privacy. Marketers must prioritize data protection and communicate their commitment to safeguarding customer information to build trust.

Video Content Dominance:

Video content will remain a dominant force in digital marketing. Short-form video, live streaming, and interactive video formats will become integral to marketing strategies.

Blockchain in Digital Advertising:

Blockchain technology will address transparency and fraud issues in digital advertising. Marketers will use blockchain for verified ad placements, ad attribution, and transparent supply chains.

Ephemeral Content and Disappearing Stories:

Ephemeral content, such as disappearing stories on platforms like Snapchat and Instagram, will continue to engage audiences. Marketers will create timely and authentic content in this format to connect with users.

Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues

Future of Social Media and Digital Marketing

 

Introduction ofย Future of Social Media and Digital Marketing

The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies that will shape the digital landscape. In a rapidly changing digital world, understanding the future of social media and digital marketing is essential for businesses and marketers seeking to stay ahead of the curve and adapt to emerging opportunities and challenges.

Future of Social Media and Digital Marketing:

Artificial Intelligence (AI) and Automation:

Exploring how AI-powered chatbots, recommendation engines, and predictive analytics will revolutionize personalized marketing, customer service, and content creation.

Augmented Reality (AR) and Virtual Reality (VR):

Analyzing the integration of AR and VR into social media and digital marketing strategies, from immersive advertising experiences to virtual showrooms.

Social Commerce and Shoppable Content:

Researching the growth of social commerce, including in-app shopping features, live-streamed product launches, and the future of e-commerce within social platforms.

Data Privacy and Regulation:

Studying the impact of evolving data privacy regulations (e.g., GDPR, CCPA) on digital marketing practices and strategies for maintaining user trust and compliance.

Influencer Marketing Evolution:

Investigating how influencer marketing will evolve, including the rise of micro-influencers, influencer authenticity, and influencer marketing's role in brand storytelling.

User-Generated Content and Community Building:

Exploring the continued importance of user-generated content in building brand communities and strategies for fostering user-generated content in the future.

Voice Search and Conversational Marketing:

Analyzing the growth of voice search and its implications for SEO, content optimization, and the rise of conversational marketing through voice-activated devices.

Ethical AI and Responsible Marketing:

Researching ethical considerations in AI-powered marketing, including bias mitigation, transparency, and responsible AI practices.

Sustainability and Social Responsibility:

Studying the growing importance of sustainability and social responsibility in digital marketing, including eco-friendly practices, ethical sourcing, and conscious consumerism.

Emerging Technologies and Platforms:

Exploring the impact of emerging technologies like blockchain, 5G, and quantum computing on social media and digital marketing strategies, as well as the rise of new social platforms.

Introduction of Social Media and Digital Marketing Introduction of Social media and digital marketing research is a dynamic and evolving field that explores the ever-changing landscape of online platforms and
Introduction of Social Media Platforms and Their Features Research on social media platforms and their features is essential in today's digital landscape as these platforms continue to evolve, shaping how
Introduction of Understanding Consumer Behavior Understanding consumer behavior is a vital area of research that delves into the complex psychological, social, and cultural factors that influence consumers' choices and purchasing
Introduction of Content Creation and Curation Content creation and curation research is at the heart of the digital age, as it explores the strategies and techniques involved in producing and
Introduction of Community Management and Engagement Community management and engagement research is a dynamic field that focuses on cultivating and nurturing online communities, fostering meaningful interactions, and driving user participation
Introduction of Influence Marketing Influence marketing research explores the evolving landscape of influencer-driven marketing strategies, which leverage the reach and authority of individuals or groups to promote products, services, or
Introduction of Search Engine Optimization (SEO) Search Engine Optimization (SEO) research is an integral part of the digital marketing landscape, aimed at enhancing a website's visibility and ranking in search
Introduction of Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) Advertising research is a dynamic discipline that delves into the strategies, technologies, and best practices behind online advertising campaigns where advertisers pay a
Introduction of Email Marketing Email marketing research is a fundamental discipline within the digital marketing landscape, focusing on the strategies, tools, and tactics used to reach and engage target audiences
Introduction of Mobile Marketing Mobile marketing research is a critical field that explores the strategies, technologies, and trends in reaching and engaging audiences through mobile devices. As mobile usage continues