Congratulations, Mrs Tina Neuhaus, on winning the esteemed Best Researcher Award from ResearchW! Your dedication, innovative research, and scholarly contributions have truly made a significant impact in your field. Your commitment to advancing knowledge and pushing the boundaries of research is commendable. Here’s to your continued success in shaping the future of academia and making invaluable contributions to your field. Well done!
Mrs Tina Neuhaus, a distinguished academic and researcher in the field of renewable energy, Scholar at Eindhoven University of Technology, Germany. His academic journey has been marked by a profound dedication to advancing solar energy technologies, specifically in Thought Leadership into Social Media and Digital Marketing applications.
Education:
- Bachelor of Science Business Administration 1,8 Universität Duisburg Essen 2013 – 2016
- Master of Science Management and Marketing 1,4 Bergische Universität Wuppertal 2016 – 2019
- External Doctorate Marketing & Innovation Eindhoven University of Technology 2020 – Present
Work Experience:
Digital Marketing Specialist
GBTEC Group Jan. 2021 – Present
- Development of a corporate thought leadership strategy
- Support with content creation for various digital marketing channels (E-Mail, Web, Whitepapers, social media, etc.)
- Support for various paid media campaigns (e.g. Google Ads)
Junior Marketing Specialist
GBTEC Group July 2019 – Dec. 2020
- Creation of social media postings and further development of social media channels
- Social selling activities on various platforms
- Content creation for digital marketing campaigns
Internship Digital Marketing
Vaillant Group Oct. 2017 – Feb. 2018
- Support with search engine optimization, content generation, and customer journey design
- Planning, implementation, and evaluation of user testing for new digital features
- Working in the content management system and creating master content demo pages for the web appearance
Research Article:
Neuhaus, T., Millemann, J. A., & Nijssen, E. (2022). Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions. Industrial Marketing Management, 106, 99-111.
Summary:
In the ever-evolving landscape of the digital age, social media has emerged as a powerful platform that goes beyond personal connections and cat memes. It has become a breeding ground for an intriguing phenomenon known as “thought leadership”. It represents a strategic approach where individuals and organizations use their online presence to share expertise, insights, and innovative ideas to influence and guide discussions within their respective industries. In my doctoral thesis, I focus on this phenomenon by integrating my work experiences in digital marketing to combine the academic and professional worlds.
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