Yu Pan – Leading Researcher in Information systems and digital marketing

Prof Yu Pan, a distinguished academic and researcher in the field of renewable energy, Academician/Research Scholar Shanghai International Studies University, China. His academic journey has been marked by a profound dedication to advancing Web Analytics and Metrics, specifically in Information systems and digital marketing into Social Media and Digital Marketing applications.

🌐 Profile Links:

• Scopus

👨‍🏫 Working Experience:

• 2016-present: Professor, Doctoral Supervisor, Dean of School of International Business Administration, Shanghai International Studies University, Director of the Key Laboratory of Brain and Cognitive Science Applications
• 2010-2016: Professor, Doctoral Supervisor, Deputy Dean of School of Economics and Management, Beijing University of Posts and Telecommunications
• 2009-2010: Associate Professor, School of Business, East China University of Science and Technology

🎓 Academic Positions:

• Adjunct Professor: Manchester Metropolitan University, Donghua University, Management School of Shanghai University
• Affiliate Professor: ESC Rennes, France (top 15 in France, top 50 in Europe), Apr. 2010
• Deputy Editor-in-Chief of “Shanghai Management Science” (2021)
• Member of the Academic Committee of Shanghai International Studies University (2019)
• Executive Director of China Information Economics Association (2019)
• Member of the 7th Shanghai Intellectuals Association (2018)
• Executive Director of China Information Systems Society (CNAIS) (2017)
• Council Member, Technology and Innovation Management Professional Committee of China Management Modernization Research Association (2017)
• Council Member, Shanghai Big Data Society Application Research Association (2017)
• Member of the 5th Neuromanagement and Neuroeconomics Organizing Committee (2016)
• Member of the Expert Advisory Committee of Hainan Information Association (2016)
• Vice Chairman, Research Council of Neural Management and Neural Engineering, Academy of Management Science and Engineering (Dec. 2015)

📚 Publications:

Books:

1. “Neuroscience Promotes the Development Trend of Management” (2020)
2. “Government Suggestions for Enterprise Development After the Epidemic” in “Breakthrough” (2020)
3. “Future Violence and National Governance—Facing New Threats from Robots, Viruses, Hackers and Drones” (2019)

Papers:

1. “Telling the ‘bad’ to motivate your users to update: Evidence from behavioral and ERP studies” (2023)
2. “Impulsivity-related right superior frontal gyrus serves as a biomarker of internet gaming disorder” (2023)
3. “Neural evidence of face processing in social anxiety disorder: A systematic review with meta-analysis” (2023)

🔍 Research Grants:

1. Shanghai Distinguished Professors Support Tracking Plan (Oriental Scholars), 2020-2023, 1 million yuan
2. National Natural Science Foundation of China special project “Neuroscience-driven management decision-making and application innovation research,” 2020-2024, 2400000+600,000 yuan

🌐 Consulting Projects:

1. “Digital Driven Integrated Marketing Project-Consumer Label Automatic Identification and Personalized Advertising Copy Generation Method Based on Consumer Behavior,” Leo Group Digital Technology Co., Ltd., Project Manager (2017)
2. “Specific Evaluation on Channels, Customers, Overall Satisfaction in 2012,” China Telecom Corporation Limited Zhejiang Branch, RMB 1.23 million, Project Manager (2012)
3. “Service evaluation comparing entity Shops and electronic channels in 2011,” China Telecom Corporation Limited Shanghai Branch, RMB 0.2 million, Project Manager (2011)
4. “Research on entrepreneurial growth pattern in Socialist State-owned enterprises,” RMB 0.19 million, Major Member (2013)
5. “Customer service comprehensive satisfaction evaluation program,” China Telecom Corporation Limited Hubei Branch, RMB 0.5 million, Major Participant (2011)

👥 Academic Meetings:

• Shanghai Management Science Forum (2019): Chaired the “Neuroscience and Management” sub-forum and presented on “Neuroscience Promotes User Behaviour Research”
• Management Science Annual Conference (2019): Keynote report on “Cognitive Neuroscience Promoting the Research and Development of Intelligent System User Behaviour”

🤝 Social Appointments:

• Independent Director, Shanghai China Transmission Network Technology Co., Ltd. (2019)
• Independent Director, Shenzhen Compton Technology Co., Ltd. (2019)
• Independent Director, Beijing Datang Telecom Convergence Communications Technology Co., Ltd. (2015)