Dehua Xia | Social Media Award | Best Innovation Award

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Dehua Xia | Social Media Award | Best Innovation Award

Mr Dehua Xia Corvinus University of Budapest, Hungary 

He began his professional journey as an International Trade Specialist at Shanghai Chiyan Abrasive Materials Co., Ltd, gaining valuable insights into global commerce. Currently pursuing a Ph.D. in Business and Management, specializing in Finance at Corvinus University of Budapest since September 2023, he delves deeper into the intricacies of financial markets and management. With diverse experience spanning various industries, he brings a unique perspective to his academic pursuits, combining practical knowledge with theoretical expertise. His dedication to continuous learning and exploration drives him towards achieving excellence in both his academic and professional endeavors.

Education:

He is currently pursuing a Ph.D. in Business and Management with a specialization in Finance at Corvinus University of Budapest since September 2023. His research interests encompass sustainability, ESG investment, and corporate finance, reflecting his dedication to exploring the intersection of finance and environmental, social, and governance (ESG) factors. Prior to his doctoral studies, he completed an MSc in Finance at Corvinus University of Budapest under the CSC Scholarship, achieving a remarkable GPA of 4.85/5 with distinction. His coursework included Applied Corporate Finance, Financial Economics, Investment, Investment banking, as well as proficiency in Financial Algorithms, VBA, R Programming, and Power BI. Before his master’s degree, he obtained a BA in Business Administration and Management from the University of Pannonia, also through the CSC Scholarship, graduating with a GPA of 4.89/5. During this period, he gained expertise in Corporate Finance, Accounting, and Taxation. Additionally, he holds a BA in Financial Management from the University of Yichun, China, where he acquired foundational knowledge in financial management and accounting. His academic journey reflects a strong commitment to excellence in finance and management, along with a keen interest in exploring innovative approaches to financial analysis and decision-making.

🌐 Profile Links:

Experience:

He has gained diverse professional experience across various industries and roles. Starting as an International Trade Specialist at Shanghai Chiyan Abrasive Materials Co., Ltd, he efficiently operated on platforms like Alibaba, managing tasks such as updating company information, optimizing product releases, and handling inquiries and RFQs. Following this, he transitioned to the role of an English Teacher at Shanghai Only Education Technology Group Co., Ltd. Here, he demonstrated his ability to tailor personalized teaching plans and counseling sessions for students, delivering lectures, answering queries, and providing constructive feedback. Subsequently, he embarked on an Accounting Analyst Internship at International Flavors & Fragrances IFF (Hungary) Kft., where he accrued FI invoices in SAP and processed standard and recurring journal entries. Through these experiences, he has showcased his adaptability, communication skills, and proficiency in handling diverse responsibilities within different professional settings. His tenure reflects a commitment to continuous learning, versatility, and a strong work ethic, positioning him as a valuable asset in any future endeavors.

Honors and Awards:

He has demonstrated a strong commitment to his academic and professional development, with notable achievements in the fields of finance, statistics, and data analysis. At The Hong Kong University of Science and Technology, he completed a course on Python and Statistics for Financial Analysis in January 2023, enhancing his quantitative skills for financial modeling and analysis. His dedication to excellence was further recognized through a Scientific Scholarship in 2021-2022. Additionally, he excelled in academic competitions, securing the 3rd place at the 2022 Scientific Student Associations’ Conference (TDK) in the Financial Markets section and participating in the Baker Hughes University Bootcamp case study competition in February 2022. His proficiency in financial markets was further validated with the completion of the BMC (Bloomberg Market Concepts) certification in November 2021. Beyond academia, he has also demonstrated athletic prowess, achieving the 28th place out of 200 participants in the 19th university running competition in 2017 at the University of Pannonia. Moreover, his commitment to community service is evident through his recognition as an Outstanding Youth Volunteer at the University of Yichun in May 2017. Through his diverse experiences and achievements, he showcases a well-rounded skill set and a dedication to personal and professional growth.

Publications:

  1. What Role Does Board Composition Play in ESG Disclosure? Evidence from V4 Countries Published By : 2023
  2. Too Much Water Drowned the Miller: Exploring the Role of Managerial Ownership on Stock Liquidity in China Published By : 2023
  3. Does ESG Disclosure Matter in China Stock Market? Published By : 2022
  4. Aspects of Life-quality among International and Native Students Published By : 2020

 

Mariam Keshvari | Community Librarianship | Best Researcher Award

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Mariam Keshvari | Community Librarianship | Best Researcher Award

Assist Prof Dr Mariam Keshvari University of Isfahan, Iran

With a focus on “Community Information Services,” “Library Marketing,” and “Scientometrics,” she delves into the intricate realms of information dissemination and scholarly evaluation. As an educator, she imparts her expertise through courses on Scientometrics, Outreach Services of Libraries, Community Information Services, Reference Services, Evaluation of Scientific Materials, and Scientific Indexes and Abstracts, nurturing a generation of information professionals adept at navigating the evolving landscape of knowledge dissemination and utilization.

Education:

She is Mariam Keshvari, currently serving as an Assistant Professor in the Department of Knowledge and Information Science at the University of Isfahan. With a profound academic background, she obtained her Master’s degree in Knowledge and Information Science (KIS) from Shahid Chamran University in 2009, laying a solid foundation for her scholarly pursuits. Driven by a passion for advancing her field, she pursued further studies and successfully completed her Ph.D. in Knowledge and Information Science (KIS) from the same institution in 2019, showcasing her dedication to academic excellence and specialization in her chosen domain. As an Assistant Professor, she brings her extensive expertise and research acumen to the forefront, enriching the academic environment at the University of Isfahan. Her contributions extend beyond the classroom, encompassing research endeavors and scholarly publications that contribute to the advancement of Knowledge and Information Science, thereby shaping the future of the field. With a commitment to excellence in both teaching and research, she continues to inspire and mentor the next generation of scholars in the vibrant landscape of information science.

🌐 Profile Links:

Experience:

She dedicated fourteen years of her career as a librarian in public libraries across Lorestan province, Iran, from 2008 to 2022. Throughout this extensive tenure, she fervently championed the cause of literacy and reading promotion, especially in underprivileged regions, with a particular emphasis on enriching the lives of children and teenagers. Her efforts transcended conventional library services as she actively engaged in community outreach initiatives to instill a love for reading among the youth. Her commitment to storytelling as a powerful tool for nurturing imagination and fostering empathy earned her recognition as the top storyteller at Iran’s inaugural storytelling festival hosted by the Public Libraries Institution in 2019. Additionally, in 2017, amidst the aftermath of devastating floods in certain areas of Iran, she exemplified her dedication to literacy by spearheading reading and storytelling campaigns aimed at providing solace and support to the affected children and teenagers. Her unwavering passion for promoting reading culture and her tireless endeavors in leveraging literature to uplift communities underscore her profound impact as a librarian and advocate for literacy in Iran’s public libraries.

Publications:

  1. Co-authorship of Iranian researchers in science, social science, art and humanities citation indexes in the web of science between 2000 and 2006 Cited By : 57, Published By : 2010
  2. Modelling influential factors on customer loyalty in public libraries: a study of West Iran Cited By : 46, Published By : 2015
  3. Enhancing the loyalty of library customers using social media Cited By : 9, Published By : 2013
  4. Mapping Scientific Outputs of Public Libraries Using Co-word Network Analysis Cited By : 7, Published By : 2019
  5. Visualizing the structure of scientific output of Iranian scholars in Science Citation Index (SCI) during 2000-2006 Cited By : 6, Published By : 2010
  6. The Moderating Role of Customer Involvement in Library’s Services in the Relationship between Perceived Value and Satisfaction with the Customer Loyalty to the Public Libraries 
 Cited By : 4, Published By : 2015
  7. Participation of librarians in virtual social networks to provide services during the covid-19 epidemic (case study: librarians of public libraries in Tehran) Cited By : 2, Published By : 2023
  8. Identifying the strategic position of Iran’s public libraries in the encounter of the closure of face-to-face services due to the outbreak of Covid-19 virus by the SWOT method Cited By : 2, Published By : 2022
  9. Comparison of the Experts’ Perspectives to SciVal Database’s FWCI Index in Identification of Top Authors (Case Study: Top Iranian Authors in Funda- mental Sciences Area from 
 Cited By : 2, Published By : 2019
  10. Visualization of Hot Topics and Global Trends in Community Librarianship (With an Emphasis on the Role of Public Libraries) Published By : 2024

 

Future of Social Media and Digital Marketing

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Introduction of Future of Social Media and Digital Marketing

The future of social media and digital marketing research is a dynamic and forward-looking field that anticipates the evolving trends, technologies, and strategies that will shape the digital landscape. In a rapidly changing digital world, understanding the future of social media and digital marketing is essential for businesses and marketers seeking to stay ahead of the curve and adapt to emerging opportunities and challenges.

Future of Social Media and Digital Marketing:

Artificial Intelligence (AI) and Automation:

Exploring how AI-powered chatbots, recommendation engines, and predictive analytics will revolutionize personalized marketing, customer service, and content creation.

Augmented Reality (AR) and Virtual Reality (VR):

Analyzing the integration of AR and VR into social media and digital marketing strategies, from immersive advertising experiences to virtual showrooms.

Social Commerce and Shoppable Content:

Researching the growth of social commerce, including in-app shopping features, live-streamed product launches, and the future of e-commerce within social platforms.

Data Privacy and Regulation:

Studying the impact of evolving data privacy regulations (e.g., GDPR, CCPA) on digital marketing practices and strategies for maintaining user trust and compliance.

Influencer Marketing Evolution:

Investigating how influencer marketing will evolve, including the rise of micro-influencers, influencer authenticity, and influencer marketing's role in brand storytelling.

User-Generated Content and Community Building:

Exploring the continued importance of user-generated content in building brand communities and strategies for fostering user-generated content in the future.

Voice Search and Conversational Marketing:

Analyzing the growth of voice search and its implications for SEO, content optimization, and the rise of conversational marketing through voice-activated devices.

Ethical AI and Responsible Marketing:

Researching ethical considerations in AI-powered marketing, including bias mitigation, transparency, and responsible AI practices.

Sustainability and Social Responsibility:

Studying the growing importance of sustainability and social responsibility in digital marketing, including eco-friendly practices, ethical sourcing, and conscious consumerism.

Emerging Technologies and Platforms:

Exploring the impact of emerging technologies like blockchain, 5G, and quantum computing on social media and digital marketing strategies, as well as the rise of new social platforms.

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